ADS-Tracking vs. kissmetrics

Kissmetrics has been on the market since 2010 and describes itself as a marketing analytics tool targeted at the SaaS and e-commerce sector. Using data about "actual customer behaviour", kissmetrics aims to accelerate company growth. Users from the SaaS sector can use kissmetrics to see which contents and functions lead to conversions. Users from e-commerce, on the other hand, can analyse the characteristics of "big spenders". According to its own statements, the software is currently used by more than 10,000 companies. Price packages for SaaS and e-commerce start at $299 per month.