Adobe Advertising Cloud vs. Smartly.io

What is Adobe Advertising Cloud?

Adobe Advertising Cloud is an independent media buying platform that includes four products: DSP, TV, Search, and Creative. Among other things, the tool offers an Omni-channel DSP that supports TV, video, display, native, audio, social media, and search campaigns in one workflow. In addition, it connects isolated data sources so they can be analyzed and segmented, enables personalized real-time advertising experiences, and uses AI to maximize conversions. A demo can be requested via the website.

What is Smartly.io?

Smartly.io is designed to automate the social advertising process for businesses. Through the platform, which intends to link creativity, data, and media, teams from different departments can collaborate in content production and design. Users can create personalized on-brand social ads using dynamic photo and video templates. Campaigns can be launched across various social media and centrally controlled via Smartly.io. The pricing structure is proportional to the monthly advertising spend, with a monthly fee of € 5,000 for less than € 100,000 in ad spend.