Adobe Advertising Cloud vs. Google Campaign Manager 360 (CM360)

What is Adobe Advertising Cloud?

Adobe Advertising Cloud is an independent media buying platform that includes four products: DSP, TV, Search, and Creative. Among other things, the tool offers an Omni-channel DSP that supports TV, video, display, native, audio, social media, and search campaigns in one workflow. In addition, it connects isolated data sources so they can be analyzed and segmented, enables personalized real-time advertising experiences, and uses AI to maximize conversions. A demo can be requested via the website.

What is Google Campaign Manager 360?

In CM360, all cross-channel ads can be controlled. The tool is primarily designed for larger companies and offers different functions.

Key features include:

Central ad management: Google Campaign Manager 360 can be used to examine and optimize the performance of media assets from all digital campaigns.

Cross-channel analysis: CM360 offers analysis functions that can be enriched with data from different media campaigns.

Cross-team workspace: Google Campaign Manager 360 is designed for cross-team collaboration. By linking to other Google products, daily ad creation processes can be made user-friendly.

Creative creation in one place: Creatives can be created, used and optimized in CM360 for different campaigns. Necessary adjustments can be made in one place.

Support & Support: Google Campaign Manager 360 offers premium support from certified partners like Digitl. This means that if you have any questions or problems, you will receive quick and competent help.

Digitl GmbH

Digitl is a Google-certified Sales & Service Partner for Google Campaign Manager 360 and the entire Google Marketing Platform. With a large team of experienced Analytics Consultants, Data Scientists, AdTech Experts, Data Engineers and Cloud Architects, Digitl advises and supports the implementation and ongoing maintenance of Google Campaign Manager 360. This includes both education and training as well as the further use of data for Improving marketing efficiency, setting up a data protection-compliant first-party data infrastructure and visualizing information.