Adobe Advertising Cloud vs. Frontify

What is Adobe Advertising Cloud?

Adobe Advertising Cloud is an independent media buying platform that includes four products: DSP, TV, Search, and Creative. Among other things, the tool offers an Omni-channel DSP that supports TV, video, display, native, audio, social media, and search campaigns in one workflow. In addition, it connects isolated data sources so they can be analyzed and segmented, enables personalized real-time advertising experiences, and uses AI to maximize conversions. A demo can be requested via the website.

What is Frontify?

Frontify is a cloud-based brand management platform for anyone who creates and shapes brands. Frontify is the central place that connects everything (and everyone) important for the growth of a brand. With over 500 enterprise customers worldwide, Frontify describes itself as the leading provider of brand management software, serving brands of all sizes. From start to finish, Frontify's brand management platform covers every aspect of the brand journey: from brand guidelines, the associated digital asset management system, the integrated capability for creative collaboration through workflows and project folders, to a template system for creating digital and print templates. With its extensive portfolio of integrations, Frontify also ensures that the tools used in daily brand context can be integrated and automated to create seamless brand experiences.