Adobe Advertising Cloud vs. Celtra

What is Adobe Advertising Cloud?

Adobe Advertising Cloud is an independent media buying platform that includes four products: DSP, TV, Search, and Creative. Among other things, the tool offers an Omni-channel DSP that supports TV, video, display, native, audio, social media, and search campaigns in one workflow. In addition, it connects isolated data sources so they can be analyzed and segmented, enables personalized real-time advertising experiences, and uses AI to maximize conversions. A demo can be requested via the website.

What is Celtra?

The Celtra tool was first launched in 2010 and underwent a rebranding in the summer of 2020. The company operates internationally and also has a location in London. The cloud-based software is designed to automate all phases of a creative production, such as campaigns, included but not limited to, accelerating time-to-market, designing brand templates, and reducing manual design tasks. Furthermore, the solution 'Creative Enablement' includes the design, production, and reporting of video and display ad products. Currently, over 400 users are said to be using Celtra.