42matters vs. Adjust

What is Adjust?

Adjust is a German B2B SaaS company founded in 2012, which is represented globally with 16 locations. With the help of the tool, users can see which users were acquired via which mobile ads in order to calculate the ROI and adjust budgets. Additional features include the prevention of ad fraud, the detection of bot fraud in apps, the automation and measurement of campaigns, tailored reportings, and a so-called 'Audience Builder' for creating dynamic user segments. According to the company's own statements, Adjust is supposed to be used by more than 40,000 apps worldwide and the company works with more than 2,000 advertising partners. The tool offers the three paid packages: Basic, Business, and Custom, the price of which depends on the volume of installations and the features.