Scott Peterson 8/27/2024How AI-tools are impacting your campaign strategy on Instagram, Google Search and Tiktok.The advertising tools offered by the biggest platforms are all powered by AI—and promise to increase efficacy in campaign planning. Today, we're taking a closer look to see what's hype & what's real.
Scott Peterson 8/20/2024How affiliate shopping app LTK is standing out from the competitionAffiliate shopping app LTK helps influencers earn money through recommendations. To outpace the competition, the platform is morphing into a social media app.
Scott Peterson 8/2/2024Millions in revenue with chatbots—Has Character.ai stumbled on the first-functioning AI business model?
Scott Peterson 7/26/2024Combining push and pull marketing—How TikTok ads can boost your Google search performance
Scott Peterson 7/9/2024GO big or go home? Breaking down the visibility and ROI for sponsors at EURO24
Scott Peterson 6/27/2024Trending stateside: Youtubers ditching the mother platform to build their own thang.
Scott Peterson 6/24/2024Just clicks away from cheap knockoffs: Dupe.com has gone viral thanks to a controversial usage of image recognition tech.
Scott Peterson 6/10/2024Kickoff time for Netflix? What are Netflix's live sports aspirations after the NFL deal?
Scott Peterson 5/23/2024"AI Overviews"—Google's latest offering is set to completely overhaul the web as we know it
Scott Peterson 5/16/2024"Healthy" drinks brands are booming: How Olipop, Celsius, Liquid Death & co. have become worth billions
Scott Peterson 5/5/2024Last-minute info for OMR24: What you need to know, before doors open on Tuesday!
Scott Peterson 4/26/2024A DAX CEO and an AI expert, plus data privacy and social media experts highlight the Red Stage lineup privacy exp
Scott Peterson 4/25/2024 Focus on eCommerce, podcasts and social media to sustainability, politics and mental health: This is the Blue Stage at OMR24
Scott Peterson 4/12/2024OMR Festival 2024: Apply to attend these Masterclasses on Day 2 of the Festival
Scott Peterson 4/4/2024OMR24—The application phase for Masterclasses, Guided Tours and Side Events starts today!