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Scott Peterson

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Articles by Scott Peterson

Scott Peterson 8/27/2024 How AI-tools are impacting your campaign strategy on Instagram, Google Search and Tiktok. The advertising tools offered by the biggest platforms are all powered by AI—and promise to increase efficacy in campaign planning. Today, we're taking a closer look to see what's hype & what's real.

Scott Peterson 8/20/2024 How affiliate shopping app LTK is standing out from the competition Affiliate shopping app LTK helps influencers earn money through recommendations. To outpace the competition, the platform is morphing into a social media app.

Scott Peterson 8/15/2024 A success story 30-years in the making: luxury brand Miu Miu

Scott Peterson 8/8/2024 The new place to reach younger audiences is... on Reality TV?

Scott Peterson 8/2/2024 Millions in revenue with chatbots—Has Character.ai stumbled on the first-functioning AI business model?

Scott Peterson 7/26/2024 Combining push and pull marketing—How TikTok ads can boost your Google search performance

Scott Peterson 7/18/2024 Why Trump merchandise is going through the roof on the internet

Shikenso Sponsoring Aliexpress EM 2024

Scott Peterson 7/9/2024 GO big or go home? Breaking down the visibility and ROI for sponsors at EURO24

Scott Peterson 6/27/2024 Trending stateside: Youtubers ditching the mother platform to build their own thang.

Dupe.com Startseite

Scott Peterson 6/24/2024 Just clicks away from cheap knockoffs: Dupe.com has gone viral thanks to a controversial usage of image recognition tech.

Scott Peterson 6/18/2024 Buzz Plug: Dressing football's top stars

Testballon für Live-Sport-Content: Netflix hat sich erstmals NFL-Rechte gekauft. (Foto: Netflix)

Scott Peterson 6/10/2024 Kickoff time for Netflix? What are Netflix's live sports aspirations after the NFL deal?

Scott Peterson 5/31/2024 "Parasite SEO" and AI deals are turning Reddit into a spam-infested mess

Scott Peterson 5/23/2024 "AI Overviews"—Google's latest offering is set to completely overhaul the web as we know it

Celsius, Olipop, Liquid Death

Scott Peterson 5/16/2024 "Healthy" drinks brands are booming: How Olipop, Celsius, Liquid Death & co. have become worth billions

OMR23 Conference Stage

Scott Peterson 5/5/2024 Last-minute info for OMR24: What you need to know, before doors open on Tuesday!

E-Commerce OMR24

Scott Peterson 4/30/2024 Here are the on-stage eCommerce slots for OMR24.

OMR24 Red Stage Top Speaker

Scott Peterson 4/26/2024 A DAX CEO and an AI expert, plus data privacy and social media experts highlight the Red Stage lineup privacy exp

Speaker Blue Stage OMR24

Scott Peterson 4/25/2024 Focus on eCommerce, podcasts and social media to sustainability, politics and mental health: This is the Blue Stage at OMR24

Masterclass OMR23

Scott Peterson 4/24/2024 OMR Festival 2024: The final day of the application phase

Guided Tour auf dem OMR Festival 2019

Scott Peterson 4/15/2024 Get your bearings at OMR24—with these Guided Tours on Wednesday

Masterclasses OMR23

Scott Peterson 4/12/2024 OMR Festival 2024: Apply to attend these Masterclasses on Day 2 of the Festival

Guided Tours 2023

Scott Peterson 4/10/2024 The best way around the OMR Festival 2024: Guided Tours for OMR24 Day 1

Masterclasses OMR23

Scott Peterson 4/10/2024 OMR Festival 2024: Here are your Masterclasses for May 7 in Hamburg.

Masterclass OMR23

Scott Peterson 4/4/2024 OMR24—The application phase for Masterclasses, Guided Tours and Side Events starts today!

Scott Peterson 3/28/2024 OMR24 Timetables are now live!

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