OMR Festival 2024: Here are your Masterclasses for May 7 in Hamburg.

The application phase for Masterclasses is in full swing. At OMR24, you can load up on insights in our 90-minute Masterclasses on all kinds of relevant marketing disciplines. To make it easier for you to sort through the 250+ Masterclasses, today we’re going to highlight some special sessions worth your attention.

The OMR Festival returns to Hamburg this May 7 and 8. We’re expecting 70,000 in attendance, have north of 800 speakers confirmed and over 100 exhibitors and partners set to showcase their wares and expertise. The on-stage speaking lineup is full of highlights, same goes for our offer of Masterclasses, Guided Tours and Side Events. Check out the speaker timetable here, and go here for the of list of exhibitors.

If you don't want to miss the event of the year, be sure to get your ticket!

Infographic_OMR24 Application Phase_Masterclasses, Guided Tours, Side Events

How to apply to Masterclasses, Guided Tours and Side Events

Basically, you need to complete two separate processes to apply to attend Masterclasses, Guided Tours and Side Events. Step 1: obvs., you need a ticket. No ticket, no applications, no exceptions (if you apply to a minimum of three Masterclasses and Guided Tours, you’re guaranteed at least 1 spot in one of the events you’ve applied to). You are also required to connect your ticket to your myOMR account. Just go to myOMR, which you’ll find in the upper right corner on omr.com . Here, you can check to see if your ticket is already connected to your myOMR account. Make sure you’re logged in with the information you entered into your ticket. Once that’s complete, we’re on to Step 2: your application. Check out the Event Timetable and identify the tours, seminars and Side Events you’d like to attend—be sure that they don’t overlap.

Once you’ve decided which events you’d like to attend (and are logged into myOMR), go to the Application Tool and apply for a spot in Masterclasses, Guided Tours and Side Events—you can find the Application Tool here. You can apply to attend up to 6 total Masterclasses or Guided Tours and an additional three Side Events. PRO-TIP: If you want to be guaranteed at least one spot in a Masterclass or Guided Tour, you must apply to at least three such events. The application phase runs from April 4 to April 24, 2024. Plenty of time to decide which events you’d like to attend. Starting April 30, you’ll find out per email or in the Application Tool which events you’ve be accepted to attend. During the Festival, you can find out where you need to be for your Masterclass, Guided Tour or Side Event simply by checking out the official OMR App (more info to follow in the confirmation email).

Without further ado, here are some of our favorite Day 1 Masterclasses at OMR24.

GETTING CUSTOMER EXPERIENCE RIGHT - BEYOND THE BUZZWORD

10:30 AM to 12:00 PM 5-star service ratings are hard to land. Over 40% of German businesses find customer reviews challenging, and 95% are planning to invest more in CX. Such strategies aimed at getting 5 stars are not limited to technology. Don’t be fooled by slogans and solutions promising exceptional customer experience—without addressing the fundamentals. In this Masterclass, Digital transformation, sales and customer service leaders will learn about excellent customer and employee experience, with: • Real examples of German CX implementation with Peter Langeder, CSO at Wattline • Must-have considerations for a CX platform • KPIs and sub-functions that must integrate to provide the important single customer view • How can this impact business success or failure? Learn more about this Masterclass here.

E-RESIDENCY OF ESTONIA: HOW TO ESTABLISH AND RUN EU-BASED BUSINESSES AND STARTUPS 100% ONLINE?

10:30 AM to 12:00 PM In 2014, Estonia became the first country in the world to offer e-Residency, a government issued digital ID that enables holders to establish and run businesses online, i.e. with no physical presence in the country. To-date, the program has attracted a global community of 112,000 entrepreneurs, freelancers and startup founders, including over 6700 German nationals. Recently, Estonia broke the world record for the fastest-company founding at 15 minutes and 33 seconds. The country also boasts an active startup community with 10 unicorn companies (at least USD 1b valuation) having grown out of Estonia. Join e-Resident founders Kirsten Meisinger and Sebastian Thelen, and Mats Kuuskemaa, e-Residency Country Director Germany, for a discussion about Estonia’s startup ecosystem and e-Residency program. Learn more about this Masterclass here.

AUTOMATE TO ACCELERATE: MASTERING META AD SOLUTIONS TO SCALE UP YOUR BUSINESS

10:30 AM to 12:00 PM Join us for an exclusive Masterclass experience where we explore the cutting-edge solutions of automation for your campaigns, data solutions, creative and measurement. Through strategic presentations, interactive panels and interviews, with industry experts you will uncover actionable insights to grow your business. Seize this chance to elevate your marketing knowledge and maintain a competitive edge. Learn more about this Masterclass here.

TIKTOK ACADEMY LIVE: HOW TO UNLOCK IMPACTFUL ENTERTAINMENT

10:45 AM to 12:15 PM People flock to TikTok to be entertained, which begs the question: how and where do brands fit in? This Masterclass will prepare you to: • Identify how to meet the demands of consumers in the new era of entertainment. • Recognize the value of an audience-first approach. • Adopt innovative approaches to measurement, creatives and the full funnel in order to unlock TikTok's full potential. Hear from TikTok experts, along with pioneering agencies and brands successfully leveraging TikTok to drive impact. And don't forget to have your questions ready for our Q&A session afterwards. Learn more about this Masterclass here.

UNLOCK MARKETING POTENTIAL WITH PAYMENTS DATA: FROM CHECKOUT OPTIMIZATION TO CUSTOMER LOYALTY

10:45 AM to 12:15 PM Getting the checkout right can mark the difference between a successful sale and an abandoned cart. Successful businesses see payments as a revenue driver. But payments are just one part of a chain. What’s the next touch point? How do you use the data sitting behind a payment to find the next loyal customer? In this session you’ll learn: 1) Why payment experience is customer experience. 2) Best practices for checkout optimization. 3) How to use payments data to drive marketing personalization, increase customer loyalty, and deliver granular consumer insights that connect online and offline journeys. Learn more about this Masterclass here.

IT'S TIME TO VALUE, BABY! – HOW MIELE & TAMARIS TURNED CX INNOVATIONS INTO CX-ROI

12:30 PM to 2:00 PM If not here, where else could you get the impression that you're late to the party & have missed the hype train again? Is that the case? Is that even the point? Bloomreach shows you perhaps the most crucial KPI of the moment: Time to Value. Whether for starters or scalers: the first step into the future of customer engagement, this only plays a minor role. Get the ground under your feet in record time or secure business innovations worldwide with the help of high-end technologies - we take you from Consent Management to Customer Value! Learn more about this Masterclass here.

AGILITY ABOVE ALL: BOOSTING ON’S WORLD OF SPORTS WITH THE POWER OF PERSONALIZATION

12:30 PM to 2:00 PM The past few years have been monumental for On. The brand was listed on NYSE, survived a supply chain crisis and re-platformed with the launch of a brand new website—all of this while continuing to expand its product catalog beyond shoes and rapidly growing the business. In this session, Lena Hauck, Digital Personalization Specialist at On, will share her insights on the importance of having a strong personalization ally during times of innovation and change, the why and how behind the company’s re-platforming with a personalization-first approach, and how a technology stack, with Dynamic Yield at its core, is playing a significant role in supporting the company’s brand evolution as On enters its era of sportswear. Learn more about this Masterclass here.

DRIVING OMNICHANNEL EXCELLENCE AT HUGO BOSS: HOW YOU CAN UNLOCK GROWTH WITH A SEAMLESS BRAND EXPERIENCE

12:45 to 2:00 PM Omnichannel is the gold standard everyone aims for, but achieving it requires the right strategy. At HUGO BOSS, we aim to deliver an exceptional best-in-class omnichannel experience across all global consumer touchpoints, while ensuring efficiency and profitability. Join our Masterclass to discover how to provide a seamless and integrated customer experience both online and in-store. Gain valuable insights and best practices to drive growth by enhancing customer satisfaction, boosting brand loyalty and improving overall engagement. Let’s elevate your omnichannel strategy to the next level. Learn more about this Masterclass here.

CONTENT ALCHEMY: IGNITE YOUR CUSTOMER ACTIVATION MAGIC AND SUPERCHARGE YOUR MARKETING GAME!

12:45 to 2:15 PM Are you facing challenges in producing top-tier content consistently? Maybe struggling to make heads or tails of the seemingly endless supply of information on best-content practices? Finding it difficult to reach your target audience with precision? If these issues sound familiar to you, then get ready to supercharge your marketing game. Discover the key to unlocking your marketing potential, especially if you're aiming to save valuable time and resources and reinforce brand identity through consistent messaging. Explore how you can effortlessly access all your data, manage communication across diverse channels through a unified interface, centralize and seamlessly exploit your content, and gain insights by detecting and analyzing signals impacting your company. Learn more about this Masterclass here.

UNLOCK THE GOOGLE AI ADVANTAGE: PERFORMANCE MAX, BROAD MATCH, AND FRESH CONSUMER INSIGHTS

12:45 to 2:15 PM Are you ready for the next level of campaign growth? Dive into the dynamic duo of Performance Max and Broad Match, driven by the latest advancements in AI. Learn how these tools collaborate to reach your ideal audience with maximum reach. Additionally, gain insights from the "Decoding Decisions" study into consumer behavior. Utilize these insights and tools to understand your audience better and make the best decisions on your future investments. Learn more about this Masterclass here.

BATCH X REWE - 2024 BEST PRACTICES FOR CUSTOMER ENGAGEMENT IN FOOD RETAIL

12:45 PM to 2:15 PM Get exclusive insights and market overview from Batch, the leading Customer Engagement Platform in Europe, powering CRM for some of Europe’s largest food retailers. Learn more about this Masterclass here.

BEYOND THEORY: PRACTICAL GENERATIVE AI SOLUTIONS FOR FINANCE'S BIGGEST CHALLENGES

12:45 PM to 2:15 PM Prepare to be enthralled as Guillaume peels back the layers of choosing and implementing the most effective AI use-cases. Get exclusive insights that can revolutionize your approach to customer experience.Join us to gain practical, actionable strategies for infusing AI into your financial services. Witness real-life examples of AI in action, learn the blueprint for seamless AI integration, and step into a new era of customer experience excellence. Secure your seat now to forge a future where AI is a game changer.Whether you're a brand advocate, an agent ready to elevate the end-customer journey or a CX professional, this masterclass will arm you with the strategic knowledge to navigate the finance sector's AI revolution. Learn more about this Masterclass here.

HOW METRO MARKETS IS BOOSTING TRAFFIC AND CONVERSION RATES THROUGH AUTOMATIZATION

12:45 PM to 2:15 PM Discover the path to increasing web traffic through automation! Metro Markets is collaborating with Storyblok on a solution to automatically create critical landing pages—in large numbers and on demand. In doing so, Metro Markets significantly enhances the user experience and enables the crawling and promotion of these pages. We'll show you how Metro Markets arrived at this solution, the insights they've gained from it, and shed light on some of the existing potentials. Learn more about this Masterclass here.

FROM DATA TO ADAPTIVE CUSTOMER ENGAGEMENT: HOW THE BEST BRANDS MAKE EVERY BYTE COUNT

2:30 PM to 4:00 PM In an era where personalization is paramount, the transition from raw data to adaptive customer engagement is both an art and a necessity. This insightful panel of data leaders, led by the Director of Executive Engagement Programs at Twilio, delves into what adaptive engagement really means, how AI is changing the game, and what top brands are doing to get the most out of their data. Exploring how good we really are with data, the discussion guides us through the key parts of managing our data well, showing us it's more about making every byte of data useful than just collecting tons of it. It goes beyond the big hype of 'big data' to highlight why every single piece of data matters. Learn more about this Masterclass here.

MAXIMIZE YOUR ROI ON AMAZON ADVERTISING WITH AMC INSIGHTS AND PRIME VIDEO STREAMING ADS

2:30 PM to 4:00 PM The Amazon Marketing Cloud (AMC) has taken the next step so advertisers can now take their analytics and put them into action. Brands leveraging AMC insights understand their customers better and make smarter media investment decisions. Since Amazon opened up Prime Video for streaming ads, advertisers can broadcast their message at scale alongside Amazon’s high-quality video inventory. But it is the AMC that makes the difference, transforming upper funnel video ads into transactional TV with measurable investments. In this masterclass, you'll discover how leading brands maximize their ROI with AMC insights and why AMC is the key to turning prime video into a measurable transactional video ad channel. Learn more about this Masterclass here.

THE KEY TO CONTEXT: HOW BRANDS CAN LEVERAGE CONTEXTUAL OPPORTUNITIES ON REDDIT

2:30 PM to 4:00 PM With 100,000+ active communities built around interests, Reddit is home to the most open and authentic conversations on the internet. Within these conversations, people are actively seeking advice, recommendations and information to fuel their passions and make informed decisions. This creates an unmatched environment to reach people not only in the right place and at the right time, but in exactly the right context. At Reddit, we are building the future of contextual advertising. Join us in this masterclass to learn how Reddit’s interest-based communities and real conversations create an unmatched environment for brands like yours to understand, connect with, grow audiences and drive business success. Learn more about this Masterclass here.

CASUAL TO COMMITTED: HOW WHATSAPP CHANGES YOUR CUSTOMER RELATIONSHIP STATUS

2:30 PM to 4:00 PM I, {name}, take you, {brand}, to have in my phone, til deth do us part. In 2024 it's all about retention marketing, and WhatsApp is proving to be the place customers stay. It’s easy, cost-effective and very, very sticky. And it’s already used by 2.8 billion people. Join us for an interactive session about how WhatsApp fuels the future of retention marketing. Damian Minski and Yenny Cheung will show you how brands like MAC, Jack Wolfskin, Dermalogica and ABOUT YOU are sidestepping customer acquisition costs to keep customers loyal in the long-term, all in WhatsApp, and maintain profitability. Learn more about this Masterclass here.

HOW TO GROW SUBSCRIPTIONS IN AN ECONOMIC DOWNTURN: DISCOVER THE BIGGEST TRENDS IN SUBSCRIPTIONS AND LEARN HOW TO STAY AHEAD

2:45 PM to 4:15 PM This masterclass is designed to arm you with valuable insights and effective strategies to exploit transformative market shifts, drive growth and reduce churn in the subscription business model. In this engaging session, you will learn: 1) Analysis of top trending consumer behaviour patterns and their impact on subscription-based businesses. 2) Designed strategies to help your business grow despite the trend of consumers reducing discretionary spending. 3) Step-by-step guide on implementing Stripe to set up subscriptions, enhancing operational efficiency and ease of management. 4) Engaging panel discussion featuring seasoned Stripe users sharing their distinct experiences and success stories surrounding their subscription models. Learn more about this Masterclass here.

INFLUENCER MARKETING 2.0: HOW TO ACHIEVE BOTH BRAND AND PERFORMANCE GOALS

2:45 PM to 4:15 PM Influencer marketing is a powerful way to connect with your target audience, build trust and drive conversions. But how can you leverage influencers to achieve both branding and performance goals? How can you measure the impact of your campaigns and optimize them across the customer journey? In this session, you will learn how to overcome common challenges of influencer marketing, such as a lack of social and performance insights, tracking capabilities and an aligned strategy across multiple teams. We will address challenges and provide actionable solutions and best practices from leading brands. Don't miss this opportunity to dive into the world of influencer marketing and learn how to navigate it to reach your individual business goals. Learn more about this Masterclass here.

YOUR CUSTOMERS PLAY - DON'T MISS OUT ON MOBILE GAMING

4:30 to 6:00 PM This session is your playbook to mastering brand integration in the gaming space.What’s bigger than Hollywood and the music industry combined? Learn to master (mobile) gaming, now pivotal for marketers looking to engage the 27mio people in Germany and 210mio in the EU that play mobile games. Gaming is in the spotlight (Cannes Lions introducing a gaming category in 2023!), we'll guide you through leveraging this audience effectively. Learn from successful brand collaborations within the gaming world, including strategies to reach specific demographics. Engage your target audience meaningfully and impactfully through gaming, aligning your brand with current trends and consumer behaviors. Your customers play. Here’s how you reach them! Learn more about this Masterclass here.

FROM MASS TO ME MARKETING: THE FUTURE OF HYPER-PERSONALIZED BRAND EXPERIENCE

4:30 to 6:00 PM Explore how Lipton Ice Tea, PepsiCo, Erazer and Meta are leading the way in omnichannel personalized marketing. Follow their journey, understand the challenges they faced, and the strategies used to overcome these obstacles. Discover the role of zero- and first-party data as well as the potential of AI in crafting individualized customer experiences. Through practical examples, learn how these brands analyze consumer behavior to create engaging interactions at every touchpoint. You will learn concrete insights and see innovative solutions employed to ensure messages resonate with each customer. Gain actionable strategies for integrating technology and creativity to drive brand loyalty and enhance user engagement. Learn more about this Masterclass here.

MASTER YOUR DATA STRATEGY IN 90 MINUTES - LEARN HOW TO CREATE THE BEST PERSONALIZED EXPERIENCES

4:30 to 6:00 PM In a digital age dominated by data, companies utilizing customer data for digital campaigns—with the ultimate goal of revenue generation—require a unified consent strategy to deliver the personalization customers want, while respecting their preferences. Designed to help you effectively utilize customer data, this Masterclass is a must-attend if you'd like: • A crash course in consent management: what every marketer needs to know after 6 years of GDPR. • A step-by-step guide in building an efficient consent and first-party-data strategy. • Best practices from OneTrust's Chief Customer Officer. • An overview of OneTrust integrations and tech partnerships, that help marketing teams build great customer experiences. Learn more about this Masterclass here.

DRIVING SUCCESS WITH DATA: STRATEGIES FOR OPTIMIZING MARKETING SPEND EFFICIENCY WITH EMMA SLEEP

4:30 PM to 6:00 PM Join us for a dynamic discussion featuring Hannah Neidhart, Lead Performance Marketing Germany at Emma Sleep, and Gerald Murphy, Solution Business Manager at Similarweb. Discover proven data-driven marketing strategies for achieving optimal omnichannel results, from enhancing SEO to attract high-intent traffic to optimizing affiliate programs. Learn how to make strategic investments to protect your brand and stay ahead of the competition. This masterclass offers actionable insights to enhance your marketing effectiveness! Learn more about this Masterclass here.

TIKTOK ACADEMY LIVE: THE TIKTOK CREATOR GAME - BEING ALWAYS ON AND ALWAYS IN CULTURE

4:45 PM to 6:15 PM Discover how TikTok creators can serve as invaluable production partners in creating impactful content, empowering brands to ride the waves of cultural trends, amplify their impact across marketing objectives, and continue to build their business through ongoing relevance and engagement. This masterclass will prepare you to: • Utilise TikTok creators as dynamic production houses for your brand, enabling you to maintain relevance and tap into zeitgeist moments. • Identify effective strategies for collaborating with creators to produce highly effective content across the marketing funnel, from awareness to conversion. • Explore how partnering with creators streamlines your TikTok presence. Learn more about this Masterclass here.

THE DATA THAT MATTERS IN SOCIAL MEDIA: HOW TO MEASURE IMPACT IN NETWORKS FROM A TO Z

4:45 PM to 6:15 PM Do you know if your social media strategy is working? Do you know the impact of your content? The answer is in the data. It is the only way to verify what works for you and improve your presence on the networks. Learn the step by step to get it. Step 1: Know your goals. Step 2: Discovering social metrics: what they are, typology and use. Step 3: Analyse the data based on objectives and learn how to draw conclusions. Bonus Track: Best practices and examples by objectives to achieve and social networks. Which metrics to measure in each part of the funnel and which social networks are the most suitable for attracting new followers, creating community or making sales. Learn more about this Masterclass here.

BREAKING INTO THE POST-COOKIE ERA: EXPLORE INNOVATIVE ADVERTISING SOLUTIONS WITH THE PRIVACY SANDBOX

4:45 PM to 6:15 PM Google Chrome plans to phase out third-party cookies in the second half of 2024. Faced with heightened requirements for online data privacy, the digital advertising industry is at a turning point — are you prepared? Join the Privacy Sandbox team and representatives from leading Adtech companies to learn how they are developing new advertising solutions using the Privacy Sandbox. Learn more about this Masterclass here.

HOW TO ACE YOUR CUSTOMER ENGAGEMENT IN 2024: THE MARKETING TRENDS YOU NEED TO KNOW

4:45 PM to 6:15 PM No matter your industry, keeping up with the latest marketing trends has become essential if you want to stay competitive. But as AI-driven engagement tools become available, more data is collected that needs to be managed, and new messaging channels emerge, it can be difficult to know where to start and what to look for when creating or modifying your strategy.To help out, we assembled our fourth annual "Global Customer Engagement Review" where we surveyed 1,900 VP+ marketing executives to learn about the customer engagement trends to watch this year. Join us for this exclusive masterclass with a leading brand to discover actionable solutions to the strategic marketing challenges that are top of mind for 2024. Learn more about this Masterclass here.

PERFORMANCE MAX DECODED: HOW YOU CAN TRANSFORM KEY CHALLENGES INTO STRATEGIC WINS

4:45 PM to 6:15 PM Google is promoting PMax as their most powerful ad technology yet. However, every day, brands and retailers continue to struggle with the disparity between this one-size-fits-all technology and their distinct challenges. In this Masterclass, you'll gain exclusive access to empirical data from 3000 PMax campaigns—insights you won't find elsewhere on the market. We'll then take it a step further and present proven strategies on how to take control of PMax to drive ecommerce growth. Get inspired by real-world case studies with take-home lessons to major challenges such as brand cannibalisation, bestseller bias, AOV collapse, and more. We'll show you how to turn these challenges into wins with the right knowledge. Learn more about this Masterclass here.

COMPOSABLE COMMERCE & AI FOR HYPER-PERSONALIZATION - A GAME CHANGER IN E-COMMERCE

4:45 PM to 6:15 PM Imagine unleashing the transformative power of AI to elevate your digital commerce to new levels. Join IBM iX for an exclusive Masterclass and discover how AI supercharges efficiency by syncing with composable commerce – creating hyper-personalized experiences for your customers. Explore the IBM iX commerce excellence blueprint, a tailored approach, designed to navigate the layers essential to driving your success. Building on last year’s session “Headless but not brainless,” this year we're diving deeper into the crucial role of headless commerce and how to harness the potential of AI in the realm of digital commerce. Learn more about this Masterclass here.