Here are the on-stage eCommerce slots for OMR24.

At OMR24, you can expect input and inspiration in spades on all 6 of our stages. Today, we're highlighting everything eCommerce.

E-Commerce OMR24
E-Commerce-Speaker*innen auf dem OMR Festival 2024 (von links oben im Uhrzeigersinn): Lena Gercke (LeGer), David Schneider (Zalando), Alexis Hoopes (Mattel), Karsten Wildberger (MediaMarktSaturn), Alicia Lindner (Börlind) und Sébastien Kopp (Veja)
Table of contents
  1. Tuesday, May 7
  2. Conference Stage
  3. Female Founders – Ask us Anything
  4. The Story of Veja
  5. Fireside Chat with Kim Kardashian
  6. Red Stage
  7. THE RESPONSIBLE COMPANY - BUSINESS UNUSUAL AT PATAGONIA
  8. EVOLVING INTO A HYBRID PLATFORM—HOW OTTO HAS BEEN USHERING IN CHANGE FOR 75 YEARS
  9. Blue Stage
  10. BOOKS GOING VIRAL? HOW #BOOKTOK IS DISRUPTING THE BUSINESS OF BOOKS
  11. BECAUSE THERE IS NO PLANET B - HOW THE SUSTAINABLE LIFESTYLE BRAND ECOALF IS TRANSFORMING FISHING WASTE INTO FASHION
  12. WHAT DOES THE FUTURE HOLD FOR MEDIAMARKTSATURN, KARSTEN WILDBERGER?
  13. MILKMAN MARKETING: HOW PICNIC SEEKS TO WIN THE ONLINE SUPERMARKET RACE IN GERMANY
  14. HYPE BRAND AS A TRADITIONAL BRAND: HOW BÖRLIND COMBINES MODERN MARKETING WITH TRADITION
  15. CRISIS TIME FOR D2C? HOW PURELEI SUCCESSFULLY NAVIGATED THE PAST YEAR
  16. CSR IS THE TRUE USP: WHAT BRANDS CAN LEARN FROM HIGH-FLYING SOCIAL START-UP SHARE
  17. Yellow Stage
  18. Welcome to Mattel's DTC Universe – Insights of the Most Iconic Brand Portfolios in the World Including Barbie
  19. RETAIL MEDIA PANEL: TRENDS, DEVELOPMENTS AND CHALLENGES
  20. Wed, May 8
  21. Red Stage
  22. TURNING A CAREER ON THE CATWALK TO A GLOBAL LABEL: HOW LENA GERCKE IS TAKING AIM AT INTERNATIONAL EXPANSION WITH LEGER
  23. SCREAM OF JOY RELOADED: WHY ZALANDO IS BANKING ON EMOTION FOR THE NEXT CHAPTER IN ITS ECOMMERCE EVOLUTION
  24. FROM MEME TO MAINSTREAM: HOW CROCS HAS BECOME ONE OF THE MOST BELOVED FOOTWEAR BRANDS
  25. Blue Stage
  26. State of DTC 2024
  27. BRINGING THE BEAUTY OF FASHION TO EVERYONE": SHEIN'S APPROACH TO THE ECOMMERCE MODEL OF THE FUTURE
  28. Yellow Stage
  29. AEVOR X TIKTOK: HOW THE COLOGNE-BASED STARTUP IS WINNING OVER GEN Z WITH SERIAL CONTENT
  30. Addicted to Acquisition? Wie die besten E-Com-Brands Retention denken und ihre Neukundenabhängigkeit minimieren
  31. A NEW ERA OF CUSTOMER CONNECTION — AND WHAT YOU CAN DO TO ADAPT

OMR Festival 2024 will once again feature 6 stages, where speakers from around the world will share and inspire, delivering keynotes on a wide variety of digital topics. Today, we’re highlighting everything eCommerce related—from Startups to billion-dollar enterprises, you’ll find it at OMR24.

A quick bit of housekeeping before we get to the stages: The Festival takes place May 7 & 8 in the Hamburg Exhibition Center. We’re expecting round about 70,000 in attendance and have 800 speakers and over 1000 exhibitors and partners in store for you. We also have a fully-packed schedule of on-stage programming, Masterclasses, Guided Tours and Side Events. Click here for a list of speakers, here for the exhibitors and here for the Timetable to see who’s speaking when and where.

Don’t forget to get your ticket!

Tuesday, May 7

Conference Stage

Female Founders – Ask us Anything

Conference Stage, 12:25 PM to 12:55 PM

with Verena Pausder, Lea-Sophie Cramer, Kati Ernst (ooia) and Delia Lachance (Westwing)

From bootstrapping to IPOs, business angels to VC firms, early stage start-ups to strong growth, recruiting to quitting, work-life balance to burnouts, carrots and sticks to human leadership. From starting up childless to balancing work and family, from doing one thing right to portfolio play of many parallel topics, from founding on the drawing board to creative entrepreneur, from founding yourself to business angel… In this “Ask Us Anything” session you can ask all your questions about founding, investing, scaling, finding purpose and leading! Email them to redaktion@omr.com with the subject line “OMR24 Female Founders” by April 30.

The Story of Veja

Conference Stage, 2:35 PM to 3:00 PM

with Sébastien Kopp (Veja)

The founder of sneaker brand Veja will appear on the Conference Stage to discuss the brand's genesis, the extent and impact of sustainability in the footwear industry and how Veja has succeeded in a very crowded and extremely competitive market.

Fireside Chat with Kim Kardashian

Conference Stage, 4:00 PM to 4:30 PM

with Kim Kardashian and Kara Swisher

Kim Kardashian hardly needs an introduction. She first burst onto the scene in 2007 thanks to the reality series “Keeping Up with the Kardashians.” Her Instagram account alone is followed by more than 364m people, making it one of the largest on the planet. She's also a bonafide businesswoman as the founder of Skimms, which launched in 2019, is now valued at over 4b and recently was named official underwear partner of the NBA.

Red Stage

THE RESPONSIBLE COMPANY - BUSINESS UNUSUAL AT PATAGONIA

Red Stage, 10:55 AM to 11:15 AM

with Jelle Mul (Patagonia)

A life-long warranty on products, free repairs for customers, actively supporting activists, NGOs and recently founder Yvon Chouinard named Earth its sole shareholder. It’s the latest step on a mission that Patagonia has been on for years: "Patagonia is in business to save our home planet.” At OMR24, Jelle Mul, Senior Marketing Manager EMEA, will discuss steps Patagonia is taking to push their mission forward and why responsibility is a core tenet of the brand in all sectors—including the digital space.

EVOLVING INTO A HYBRID PLATFORM—HOW OTTO HAS BEEN USHERING IN CHANGE FOR 75 YEARS

Red Stage, 2:40 PM to 3:00 PM

with Marc Opelt (Otto)

What does the future hold for eCommerce? Marc Opelt, CEO at Otto, has been tackling the issue with his team for years. After facing increasing competition and ever-evolving customer expectations, he radically transformed the company's business model into a hybrid platform. Marc knows first-hand how to successfully master such a massive change—by balancing transformation with values. He'll provide you with unique insights into how Germany's largest online shop has become a lab for new ways of work, a testing ground for new technologies and incubator for eCommerce innovation. And oh by the way, there will surely be a surprise guest or two.

Blue Stage

BOOKS GOING VIRAL? HOW #BOOKTOK IS DISRUPTING THE BUSINESS OF BOOKS

Blue Stage, 11:20 AM to 11:40 AM

with Ingo Kretzschmar (Thalia), Tabea Grunert (Creatorin) and Jana Hoch (Autorin)

The hashtag #booktok has generated more than 190 billion impressions on TikTok—and has long since made its impact felt offline as a major booster of sales for certain segments. In fact, the big chains have sections dedicated to what's trending on #booktok—complete with a "booktok bestseller" sticker. Our esteemed panel at OMR24, will discuss just how booktok is changing the industry and what other industries can learn from it.

BECAUSE THERE IS NO PLANET B - HOW THE SUSTAINABLE LIFESTYLE BRAND ECOALF IS TRANSFORMING FISHING WASTE INTO FASHION

Blue Stage, 11:45 AM to 12:05 PM

with Javier Goyeneche (Ecoalf)

One person's trash is another person's treasure. At Ecoalf, they transform that treasure into sustainable lifestyle fashion. How does the Spanish fashion brand do it? By collaborating with over 4,000 fishermen to fish tons of marine waste out of the oceans and produce innovative materials from it. On the OMR stage, founder and CEO Javier Goyeneche will explain what has been driving him for over 15 years to reduce the water footprint, become CO2-neutral and be part of the solution when it comes to sustainability in the fashion industry.

WHAT DOES THE FUTURE HOLD FOR MEDIAMARKTSATURN, KARSTEN WILDBERGER?

Blue Stage, 12:35 PM to 12:55 PM

with Karsten Wildberger (MediaMarktSaturn) and Karo Junker de Neui (Etribes)

Times are tough for retailers, a fact that Ceconomy AG, operator of the Media Markt and Saturn electronics stores, knows first hand. While offline shops have shown impressive growth, its overall online business has fallen slightly. Further exacerbating matters was a value adjustment of its stake in French company Fnac Darty, which resulted in a loss of EUR 39m. Karo Junker de Neui, Managing Director of digital consultancy Etribes, and Dr. Karsten Wildberger, CEO of MediaMarktSaturn and Ceconomy AG, will take to the Blue Stage at OMR24 to offer up a frank assessment of the past year, the Group's two-brand strategy, the status of its digital transformation and if there's anything to the rumor that Chinese online giant JD.com has an interest in taking over the group.

MILKMAN MARKETING: HOW PICNIC SEEKS TO WIN THE ONLINE SUPERMARKET RACE IN GERMANY

Blue Stage, 1:00 PM to 1:20 PM

with Frederic Knaudt (Picnic)

Food delivery service Picnic is growing rapidly in Germany. By 2024, revenue is expected to almost double to around EUR 700m. The formula for success is decidedly down-to-earth: the milkman principle, instead of quick-commerce cash grabs. In this interview, Frederic Knaudt explains how the Dutch start-up has managed to break into the extremely price-sensitive German market, how the team is managing the current hypergrowth phase and which marketing tricks are used to attract regular customers at low cost.

HYPE BRAND AS A TRADITIONAL BRAND: HOW BÖRLIND COMBINES MODERN MARKETING WITH TRADITION

Blue Stage, 2:40 PM to 3:00 PM

with Alicia Lindner (Börlind)

You know Annemarie Börlind for natural cosmetics with a modern feel. You've probably seen the eye pads - also in gold - on Instagram. Major influencers like Sally Özcan (Sallys Welt) or Farina Opoku (formerly Novalanalove) advertise the products. But the brand isn't just another influencer brand; it was founded back in 1959 by Annemarie Lindner. Her granddaughter, Alicia Lindner, is now Co-CEO and will be sharing on the OMR stage how even a traditional brand can trigger a hype with modern marketing strategies.

CRISIS TIME FOR D2C? HOW PURELEI SUCCESSFULLY NAVIGATED THE PAST YEAR

Blue Stage, 4:20 PM to 4:40 PM

with Alisa Jahnke (Purelei)

While many a D2C brand struggled mightily in the Fatherland last year, Purelei thrived, growing profitably in 2023. At OMR24. co-founder Alisa Jahnke will present the brand's D2C playbook and highlight measures Purelei employs to sustainably generate new customers and inspire existing ones. In her keynote, she will provide valuable insights into how the beauty brand is building a second vertical, how corporate and content creators function as a D2C marketing channel and how Purelei successfully builds communities and expands marketplaces.

CSR IS THE TRUE USP: WHAT BRANDS CAN LEARN FROM HIGH-FLYING SOCIAL START-UP SHARE

Blue Stage, 4:45 PM to 5:05 PM

with Ben Unterkofler (Share)

Should brands continue to focus on sustainability in times of inflation and increasing political regulation? Ben Unterkofler, co-founder of Share, thinks so. However, he is quick to point out that only brands that view CSR as a truly unique selling point and are willing to integrate it holistically will succeed. In his keynote speech, Unterkofler will provide details on how to build products with genuine impact, and what many brands get wrong. In addition, he’ll reveal how a company can effectively integrate purpose into its business model—and how purpose can be leveraged to stand out from the crowd.

Yellow Stage

Welcome to Mattel's DTC Universe – Insights of the Most Iconic Brand Portfolios in the World Including Barbie

Yellow Stage, 10:05 AM to 10:25 AM

with Alexis Hoopes (Mattel)

Last summer’s hit Barbie movie left the world awash in pink. From memes and TikToks to Airbnbs. Coincidence? We think not. Instead, it’s the product of an iconic IP portfolio and shrewd marketing. Spearheading Mattel’s global eCommerce measures, is VP, eCommerce and Direct-to-Consumer Alex Hoopes. At OMR24, she’ll discuss the DTC and digital transformation strategies employed to engage existing customers and attract new audiences into the Mattel ecosystem.

Yellow Stage, 10:30 AM to 10:50 AM

with Melanie Zimmermann (Criteo), Torsten Ahlers (MediaMarktSaturn), Patricia Grundmann (OBI) and Karo Junker de Neui (Etribes)

Last year, the Blue Stage at OMR highlighted the disruption and changes affecting Retail Media, as well as the global macro challenges facing retailers and brand manufacturers. How has the industry fared in the past year? What trends have crystallized? And which challenges are the most-pressing at the present? Karo Junker de Neui will discuss these questions and more on the Yellow Stage.

Wed, May 8

Red Stage

TURNING A CAREER ON THE CATWALK TO A GLOBAL LABEL: HOW LENA GERCKE IS TAKING AIM AT INTERNATIONAL EXPANSION WITH LEGER

Red Stage, 10:30 AM to 10:50 AM

with Lena Gercke (LeGer)

Lena Gercke once said that being a professional model is to be a service provider. But she also harbored ambitions for more. In LeGer, the winner of the inaugural Germany's Next Top Model has created her own fashion brand that she's scaled up to revenue in the 8-figure range. Now, she's taking the next step in the brand's natural evolution: putting the heretofore online offering in retail outlets. At OMR24, Gercke will take about her journey as an entrepreneur, the challenges of being a working mom, what new products she's working on and how she ended up designing soccer jerseys.

SCREAM OF JOY RELOADED: WHY ZALANDO IS BANKING ON EMOTION FOR THE NEXT CHAPTER IN ITS ECOMMERCE EVOLUTION

Red Stage, 10:55 AM to 11:15 AM

with David Schneider (Zalando) and Jelena Faber (Textilwirtschaft)

From online shoe shop to fashion ecosystem: Some 15 years after its founding, Zalando is reinventing itself. To move ahead of the competition, the Berlin-based enterprise is not only overhauling its wares, but also its core values. While the word convenience was the guiding factor in eCommerce for years, Zalando is shifting its focus to values, quality, trust and entertainment. Customers can now find inspiration alongside products, while brands can better position themselves. CO-CEO David Schneider will provide an update on the strategic shift, the newly found focus on quality and why it's more about emotions moving forward than mere sales.

FROM MEME TO MAINSTREAM: HOW CROCS HAS BECOME ONE OF THE MOST BELOVED FOOTWEAR BRANDS

Red Stage, 11:20 AM to 11:40 AM

with Yann Le Bozec (Crocs)

Barbie, Marvel, the NBA or McDonald's - they all have at least one thing in common: a collaboration with Crocs. The shoe brand from Colorado is known for its bolt releases and extraordinary partnerships with pop stars and other brands. Over the years, Crocs has created a real hype around its unique shoe which regularly leads to individual models selling out within a few hours. At OMR24, Yann LeBozec will share Crocs' brand vision, provide insights on the digital strategy and the power of collaborations, while also explaining the role of Crocs' fanbase.

Blue Stage

State of DTC 2024

Blue Stage, 10:30 AM to 11:15 AM

with Daniela Sichting (SuperStreusel), Katharina Decker (SuperStreusel), Henry Murray (Waterdrop) and Hannah König (Stapelstein)

Direct to consumer—direct sales via your own online store—is still considered the supreme discipline in eCommerce. How do you get enough customers to your site? Where do you use your marketing budget wisely? And which DTC strategies are currently working particularly well? We'll discuss this with leading DTC founders on the OMR stage.

BRINGING THE BEAUTY OF FASHION TO EVERYONE": SHEIN'S APPROACH TO THE ECOMMERCE MODEL OF THE FUTURE

Blue Stage, 3:05 PM to 3:25 PM

with Peter Pernot-Day (Shein)

Within a short period of time, Shein has shaken up the world of fashion, using technology to optimize the efficiency of its supply chains and the buying experience of their online shoppers. What exactly lies behind its disruptive business model? And how well-founded is the criticism that Shein promotes a culture of fast-fashion that is not compatible with sustainability goals? Shein Executive Vice President and Head of Strategic and Corporate Affairs provides his perspective on the Red Stage of the OMR Festival.

Yellow Stage

AEVOR X TIKTOK: HOW THE COLOGNE-BASED STARTUP IS WINNING OVER GEN Z WITH SERIAL CONTENT

Yellow Stage, 10:05 AM to 10:25 AM

with Belinda Zühlke (Aevor), Nils Eiteneyer (Aevor & pinqponq) and Till Lászlop (Aevor & pinqponq)

Belinda, 22, is a working student and takes off to Portugal to add some 100k followers to the company TikTok account against her boss’ will. And she succeeds. It’s all make believe, mind you, born from Cologne-based backpack maker AEVOR. The company, founded in 2016, has captured the hearts—and eyes—of Gen Z with this series and other formats of a similar ilk. Creator and AEVOR TikTok Lead Belinda will lay out what other brands can learn from this success, what role the community plays in this and why corporate influencers represent a new opportunity for branding. She’ll also be joined by fellow AEVOR creators Nils and Till on the Yellow Stage.

Addicted to Acquisition? Wie die besten E-Com-Brands Retention denken und ihre Neukundenabhängigkeit minimieren

Yellow Stage, 10:30 AM to 10:50 AM

with Philipp Nass (HOLY) and Maximilian Rast (Klar Insights)

Strong retention rates are one of the most-crucial KPIs in eCommerce, as it's the only way to avoid reaching deep into your pockets to purchase new customers. In HOLY, Philipp Nass has created a powder-based, functional softdrink brand. Together with Maximilian Rast and his agency Klar Insights, he's developed a slew of strategies to (re)activate) existing clientele. At OMR24, Nass and Rast will discuss just how to effectively implement such strategies.

A NEW ERA OF CUSTOMER CONNECTION — AND WHAT YOU CAN DO TO ADAPT

Yellow Stage, 10:55 AM to 11:15 AM

with Birk Angermann (Shopify) and Jim Rudall (Intuit Mailchimp)

Never has it been more challenging for businesses to cut through and grab the attention of consumers. Shoppers aren’t just strapped for cash, but time too. So, how should brands adapt? By sending more emails? Not quite. Instead, it’s about fostering real connection and building lasting trust with customers. Join Jim Rudall, Intuit Mailchimp’s Head of EMEA, and Birk Angermann, Shopify’s Head of Revenue, EMEA, as they discuss new research that shows how to create real consumer connection in 2024 with personalisation and creativity at scale.

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