Get your bearings at OMR24—with these Guided Tours on Wednesday

The application phase is in full swing. During the OMR Festival 2024 on May 7 & 8, we’ll have over 150 Guided Tours on offer, giving you a chance to stretch your legs and deepen your understanding of relevant marketing disciplines. You can apply now through April 24. To make your life easier, here is a list of the confirmed Guided Tours for Wednesday, May 8.

The OMR Festival returns to Hamburg this May 7 and 8. We’re expecting 70,000 in attendance, have north of 800 speakers confirmed and over 100 exhibitors and partners set to showcase their wares and expertise. The on-stage speaking lineup is full of highlights, same goes for our offer of Masterclasses, Guided Tours and Side Events. Check out the speaker timetable here, and go here for the of list of exhibitors.

And don't forget to get your ticket!

Infographic_OMR24 Application Phase_Masterclasses, Guided Tours, Side Events

How to apply to Masterclasses, Guided Tours and Side Events

Basically, you need to complete two separate processes to apply to attend Masterclasses, Guided Tours and Side Events. Step 1: obvs., you need a ticket. No ticket, no applications, no exceptions (if you apply to a minimum of three Masterclasses and Guided Tours, you’re guaranteed at least 1 spot in one of the events you’ve applied to). You are also required to connect your ticket to your myOMR account. Just go to myOMR, which you’ll find in the upper right corner on omr.com . Here, you can check to see if your ticket is already connected to your myOMR account. Make sure you’re logged in with the information you entered into your ticket. Once that’s complete, we’re on to Step 2: your application. Check out the Event Timetable and identify the tours, seminars and Side Events you’d like to attend—be sure that they don’t overlap.

Once you’ve decided which events you’d like to attend (and are logged into myOMR), go to the Application Tool and apply for a spot in Masterclasses, Guided Tours and Side Events—you can find the Application Tool here. You can apply to attend up to 6 total Masterclasses or Guided Tours and an additional three Side Events. PRO-TIP: If you want to be guaranteed at least one spot in a Masterclass or Guided Tour, you must apply to at least three such events. The application phase runs from April 4 to April 24, 2024. Plenty of time to decide which events you’d like to attend. Starting April 30, you’ll find out per email or in the Application Tool which events you’ve be accepted to attend. During the Festival, you can find out where you need to be for your Masterclass, Guided Tour or Side Event simply by checking out the official OMR App (more info to follow in the confirmation email).

Without further ado, here are the Guided Tours for Wednesday May 8:

CMS AND DXP: TRENDS, PROVIDERS & HONEST INSIGHTS FOR THE RIGHT CMS CHOICE FOR YOUR BUSINESS

9:30 AM to 10:15 AM The CMS market was a place lacking new players and anything close to resembling innovation. Those days are over, however, as recent trends such as headless, composable and the changing significance of content management systems in the context of generative AI, have shaken up the market. New players are entering the market and disrupting the hierarchy of the established players. From headless to DXP, there are also different approaches and concepts. All this makes it easy to make heads or tails of the landscape, while answering the question "How do I choose the right CMS for my company?" seems impossible. On this tour, we will dive into the CMS cosmos together. I'll give you a compact overview of current trends, visit interesting CMS providers together and get to know their respective USPs. I will also share with you some honest insights from my many years of experience, which may help you to make the unsolvability of choosing the right CMS a little less unsolvable. Learn more about this tour here.

WHAT'S NEXT FOR VIDEO? THE GUIDED TOUR FOR MAXIMUM WATCHTIME #2

9:30 AM to 10:15 AM Short or long - doesn't matter! Customer relationships are like marriages - they need more than just a short date. In this guided tour, Simon Kaiser (Agency Klein aber) reveals the secrets of viral videos and shows you how to make your content stand out on all relevant platforms. Experience: Best practices for YouTube, Instagram, TikTok & Co.The most important trends & developments of the next 12 monthsTricks & tricks for maximum watchtimeStrategies for a long-term customer relationship. Learn more about this tour here.

AI - BEYOND THE TALK: PRACTICAL INSIGHTS AND APPLICATIONS.

9:45 AM to 10:30 AM Join Christopher Daniel Dean on a tour of the multi-faceted topic of AI and uncover how it can revolutionize your day-to-day work—and the entire company. As an AI Product Manager at FRONT ROW, Christopher combines technological know-how with strategic acumen. At OMR24, he will highlight some of the pioneers of the AI industry, showcasing customized solutions that drive innovation, efficiency and growth. Expect insights into the practical implementation of AI technologies and inspiration for creative ways of using them applications in your own company. Learn more about this tour here.

CORPORATE INNOVATION UND STARTUPS #1

9:45 AM to 10:30 AM Using various exhibitors like corporations, scaleups and startups as examples, this guided tour will show how innovations from the fields of digital marketing and ecommerce are making their way into established industries, focusing on the requirements and expectations of the respective stakeholders. Hence, the tour is aimed at founders, entrepreneurs, and innovation managers alike. Learn more about this tour here.

E-COMMERCE #2

10:00 AM to 10:45 AM If you want to rub shoulders and meet the agents driving the e-commerce scene, this tour is for you. Join Alex Graf and speak directly with some of the most-exciting and successful players in the space, like Florian Heinemann, while visiting other players at their booths to pick their proverbial brains. Just like last year, the tour will also include a competition/giveaway—tbd if there will be automatic lawnmowers or iPhones to be had. The tour will entertain, educate and provide the perfect platform for you to know a few exciting tour participants, as Alex will spontaneously involve them in short interviews during the tour. Learn more about this tour here.

PROPER PROCESS IN BRAND MANAGEMENT—FOUR STEPS THAT WILL HELP YOU CRACK THE TOP 10%.

10:00 AM to 10:45 AM Are your budgets tight? Are your superiors demanding growth, but nobody knows how to go about it? Or maybe, you don't believe your own reports? Michael Reinicke explains how much work really goes into successful brand management. And how you can reach your goals faster if you see brand management as a process that never ends. Learn more about this tour here.

OMR BEHIND THE SCENES #3

10:15 AM to 11:15 AM The OMR cosmos reaches far beyond the Festival. For several years, the 400-plus year-round professionals spread across 18 teams comprise a group of podcast pioneers, the largest German software comparison portal, a content factory for articles and reports, educational offerings, a diverse range of verticals, and so much more. These divergent areas of focus make it easy to lose sight of everything that OMR does. On this guided tour, Kaya and Sara will provide you with exciting behind-the-scenes insights into the individual projects and teams at the heart of OMR. Learn more about this tour here.

INSTAGRAM MARKETING 2024

10:15 AM to 11:00 AM How the world’s photo album has changed—and how best-in-class brands are using it today. René joins OMR Education to show you what you need to know about Instagram to reach your business goals. From which content works best for my business to tips and tricks for more reach, leads and sales with social media marketing, René will reveal all this and more during his Guided Tour. Learn more about this tour here.

ECOMMERCE IS MUCH MORE THAN JUST SHOP SOFTWARE: THE 3 BIGGEST PITFALLS IN THE SPACE.

10:30 AM to 11:15 AM eCommerce is more than just some fancy front end and hip store solutions slapped together. On this tour, we’ll take a close look at the three biggest pain points in eCommerce and explore some solutions available. The three biggest pitfalls, at a glance: 1. ERP processes: Any online dream can quickly become a nightmare without functioning ERP processes and their required connectivity. 2. Product data: If there’s one area, where EVERYONE knows that there’s still room for improvement, it’s this one. 3. Search / Recommendations: Often underestimated, but absolutely crucial for conversions in your online store. Our tour touches on all three pitfalls and offers you the opportunity to delve deeper into the subject matter and get to know solution providers. Learn more about this tour here.

DIALOG MARKETING #2

10:30 AM to 11:15 AM This Guided Tour is aimed at companies, big or small, that want implement dialogue marketing to optimize customer profitability. Are you on the look out for ndividual campaigns and offers tailored to individual customers? No problem! On this tour, you'll learn which tools and strategies can be used to do just that—and how you can not only improve long-term customer relationships, but also increase customer lifetime value. Learn more about this tour here.

DIGITAL MARKETING FOR EXECUTIVES

10:45 AM to 11:30 AM How will a growth and media organizations be positioned in 2025? What capabilities and technologies are essential to every company? Answer: From budget allocation and measurability to collaboration and AI. Jan is a digital marketing entrepreneur and investor from Hamburg, Germany, and was previously spent extensive time at McKinsey & Company. Most recently, he’s been active as an Expert Associate Partner in the area of digital marketing and growth. On this tour he will present selected companies and discuss how collaboration between marketing departments, agencies and technology providers can be streamlined. Learn more about this tour here.

CORPORATE INNOVATION AND STARTUPS #2

10:45 AM to 11:30 AM Using various exhibitors like corporations, scaleups and startups as examples, this guided tour will show how innovations from the fields of digital marketing and ecommerce are making their way into established industries, focusing on the requirements and expectations of the respective stakeholders. Hence, the tour is aimed at founders, entrepreneurs, and innovation managers alike. Learn more about this tour here.

INBOUND MARKETING #2

11:00 AM to 11:45 AM Inbound marketing is a marketing strategy aimed at attracting customers by creating helpful content and experiences tailored to the needs and problems of the target audience. It differs from traditional outbound marketing in that it does not try to gain customers' attention through interruptions but rather seeks to organically win them over. Within this tour, efforts are made to figure out how Inbound Marketing is done and at which booths one can find the right potential partners who can offer assistance if desired. Learn more about this tour here.

HOW TO 9:16 MARKETING IN 2024 - AND AFTER

11:00 AM to 11:45 PM What's the best way to be relevant with shorts, TikToks and Reels in 2024? And what about long-term? What are common strategies for success on the major 9:16 platforms and how are marketing strategies evolving? We'll shine a light on future challenges in the content game and equip you with strategies to solve them. On this tour we'll discuss everything from platforms to target groups, the greater Creator Economy and CPMs to AI, UGC and corporate influencers. Learn more about this tour here.

GERMAN MARKET OVERVIEW

11:15 AM to 12:00 PM The "German Market Overview" tour is aimed at those unfamiliar with the hidden digital champions on the German market. Tour guide Jan Bechler from Finc3 will give you a crash course on select German companies whose name may be unfamiliar to you, but can help boost your online marketing business no matter where you’re from. Learn more about this tour here.

LETS WALK ABOUT LAW

11:15 AM to 12:00 PM On his Guided Tour, Felix Gebhard will discuss current legal challenges facing online marketing. On the one hand, technologies such as AI and various tracking methods are constantly creating new opportunities, while on the other hand, legislators are always seeming to pump the brakes on any kind of promising innovation. Felix will not only point out problems, but also work out pragmatic solutions together with you—because legal gray areas also offer opportunities. He will also certainly have time for one or two questions and for once, completely free of charge—which never happens with lawyers. Learn more about this tour here.

STAYING AHEAD OF TRENDS WITH AI AND SOCIAL MEDIA: A SYMBIOSIS FOR INNOVATION AND SUCCESS

11:30 AM to 12:15 PM Digital media expert Hans Neubert will take you on a tour showing you the exciting symbiosis between artificial intelligence (AI) and social media. On his tour, he’ll explain how these two forces can be used together to recognize trends early on and develop successful social media strategies. Drawing on a breadth of experience, Hans knows how companies successfully combine AI and social media to drive innovation and gain competitive advantage. From personalized social media feeds to real-time campaigns, the possibilities that AI offers the social media industry are limitless. Learn more about this tour here.

SOCIAL ARTIVISM- THE POWER OF UNIVERSAL LANGUAGES #2

11:30 AM to 12:15 PM Social business, social engagement, social media. With so much social here, there and everywhere, it’s hard to keep track of which social is good social. On the “Social Business” tour with Micha Fritz, co-founder of all-profit organization Viva con Agua, you’ll learn how to effectively combine good business with feel-good social. Learn more about this tour here.

THE E-COMMERCE R-EVOLUTION #2

11:45 AM to 12:30 PM E-Commerce is currently facing a transformative evolution, bigger than earlier shifts like marketplaces and social media. Discover the rapid changes where emerging giants like Temu, TikTok and Shein have rewritten the rules. The conventional beliefs that once guided the industry are now rendered obsolete. Join me as we explore the profound impact across the digital value chain, transforming everything from customer acquisition strategies to the last mile. Learn more about this tour here.

ATTENTION MANAGEMENT – HOW TO CREATE HYPE #2

12:00 PM to 12:45 PM Listen up! If you want your digital marketing campaigns to succeed, generating maximum awareness and amplifying impact are an absolute must. The “Attention Management – How to create hype” tour will showcase tools, companies and agencies that are capable of helping you create attention, while providing a nuanced look at the realities of campaign performance on a landscape dominated by Meta, Google and the like. Learn more about this tour here.

VIDEO ADS IN 2024—WITH THE HELP OF AI!

12:00 PM to 12:45 PM Learn how to utilize AI tools even more effectively—from content strategy to final creative production. Janine will guide you through a specially developed tour for companies, agencies and brands that want to create their own social ads for Meta and TikTok to reach their target group even more efficiently. This is the tour for anyone who wants to immerse themselves in the future of smart online marketing! Learn more about this tour here.

PERFORMANCE MARKETING FOR BRANDS

12:15 PM to 1:00 PM Performance marketing is certainly the most exciting and complex online marketing discipline. The variety of strategies, tools, tactics and concrete measures at your disposal are seemingly neverending. On this tour, you we'll provide some clarity and actionable tips to navigate this space effectively. Moreover, we will identify questions larger companies and international corporations need to address for effective performance marketing. And, of course, this tour will introduce you to some potential partners at OMR24 who can provide the needed help. Learn more about this tour here.

PURPOSE MARKETING—WHAT DOES PURPOSE REALLY MEAN IN 2024?

12:15 PM to 1:00 PM Is purpose really the path to achieving modern brand management or just another empty marketing term being bandied about? Can purpose lead to growth or can sustainable products change a company from the bottom-up? Learn more about this tour here.

SURVIVAL IN THE PAYMENT JUNGLE: HOW TO CHOOSE THE RIGHT PAYMENT PROVIDER FOR YOUR BUSINESS

12:30 PM to 1:15 PM From paying cash at the bakery to ordering from Amazon, we all have daily contact with different payment methods. However, the topic is often seen as a necessary evil that simply has to work. Yet the world of payments hides an enormously exciting opportunity to directly increase sales and optimize conversion—provided the right method is used. In this guided tour, payment expert Rabea Ehrlich will show you criteria and potential pitfalls when choosing the right payment method, highlight current trends and opportunities in the payment sector, share exciting insights from her current projects, while also providing market examples from leading companies, including a strategic consideration of the relevant payment method. Learn more about this tour here.

OMR & SUSTAINABILITY #2

12:30 PM to 1:15 PM How about a look behind the scenes at OMR24 and a tour that will provide plenty of food for thought? What, exactly, is OMR doing in terms of sustainability? What can we as a company learn from past faux pas and where do we go from here? From our own carbon footprint to implementing reusable goods to the new impact-area at OMR24. Look forward to a stimulating conversation and an open exchange on a topic that is more relevant than ever. Learn more about this tour here.

ANALYTICS #2

12:45 PM to 1:30 PM How can you measure marketing success? Which tools can effectively collect data, while remaining in compliance with GDPR? And: how does tracking work without cookies? Take a tour with analytics expert Bjoern Sjut as he shows you different measurement and analytics tools, explains best practices on how to make marketing success measurable today. He’ll also show you how conversion tracking must be adapted for the most important marketing channels. Learn more about this tour here.

FOOTBALL 2.0: HOW INTERNET GIANTS PLAY PRESSING

12:45 PM to 1:30 PM Younger audiences in Germany are no longer tuning in to classic sport shows in the country, such as Sportschau, or even consuming standard formats, like live broadcasts and sports reports. Video highlights of professional soccer need to be formatted in portrait (9:16), always be on-demand and must be authentic (in-stadium vloggers). Internet giants, such as YouTube and Meta, have been offering content and content formats that have left legacy media players feeling the pressure as they have the potential to blow up current business models. On this tour, we’ll break down what’s going on in the space, taking a closer look at the strategies and perspectives of YouTube, Meta, et al. Learn more about this tour here.

SOCIAL COMMERCE #2

1:00 PM to 1:45 PM In the "Social Commerce" Guided Tour, Jason Modemann introduces the most important partners who stand for social media & e-commerce success in 2024. The tour will visit two leading platforms and two young start-ups that stand for innovation this year. Through short case studies and best practices, Jason will provide practical insights into the day-to-day work with the respective partners. Learn more about this tour here.

ARE YOU HAVING TROUBLE FINDING QUALIFIED HIRES? THEN YOU NEED TO FINETUNE YOUR EMPLOYER IDENTITY.

1:15 PM TO 2:00 PM Having a qualified staff enables innovation, helps you remain competitive and accelerate growth. But with the current dearth of skilled professionals available, many companies are finding it difficult to define their employer identity. What do we stand for? What’s it like working for us? And what makes us different than our competitors in the eyes of prospective applicants? In this Guided Tour, Marcus Merheim will show you how to finetune your employer identity. Learn more about this tour here.

CRM #2

1:15 PM to 2:00 PM Stop merely gathering data and start controlling it! Join Markus on a tour of the CRM value chain—starting with 1st party data acquisition—essential for CRM—and AI-based target group management through to personalization and mailing. Together, we will look at which building blocks are necessary for modern CRM, while highlighting some of the most-innovative players in the space. Learn more about this tour here.

HOW TO BE SUCCESSFUL ON AMAZON!

1:15 PM to 2:00 PM How to be successful on Amazon. If you're even tangentially involved in eCommerce and online marketing, there's one platform you can't overlook—Amazon. The eCommerce giant does not only continue to be the world’s largest marketplace, but it’s also one of the largest advertisers, web hosting service providers, streaming content producers, online pharmacies and much more. Franziska Lemke, from FrontRow Germany, takes you on this tour through the universe of Jeff Bezos. Learn more about this tour here.

ECOMMERCE: THE PROFIT BOOSTER FOR CRAZY TIMES.

1:30 PM to 2:15 PM Online retail at the moment is characterized by a reluctance to buy, inflation and exploding (marketing) costs—and then there's also Temu and Shein. eCommerce expert Tobias Kaiser will show you which tools and trends brands and retailers can use to increase sales and reduce costs in these crazy times on OMR Reviews' 45-minute tour. Learn more about this tour here.

B2B MARKETING & LEAD GENERATION #3

1:30 PM to 2:15 PM The "B2B" tour is aimed at founders, entrepreneurs and marketing makers looking to scale the demand side of their B2B business. Hannes Fehr, founder of leadvolution, will lead the B2B tour— and we can hardly think of a better man for the job. He’s been in the online marketing biz for over 2 decades, where he has dealt with everything from adsense optimization, SEO shops to incubators, startups and major corporations. Since 7 years he is 100% focused on B2B lead generation via Social Media and is one of the leading experts in Europe on that topic. On top of all that, Hannes has been a part of the OMR Family from the beginning and a true entertainer at heart. Learn more about this tour here.

SEO 2024: YOUR TOOL KIT FOR A SUCCESSFUL SEO STRATEGY #2

1:45 PM to 2:30 PM This Guided Tour will provide some much-needed clarity on SEO in 2024, with a particular focus on how AI is shaping search engine optimization. Load up on insights into the latest trends and technologies relevant to SEO and learn how to use them successfully. We’ll also highlight AI’s impact on content creation and optimization, as well as the importance of timeless SEO fundamentals for continued ranking success. With practical tips and guidance to improve website visibility, the tour is aimed at anyone looking to update their SEO skills and optimally position themselves for the digital future. Learn more about this tour here.

E-MAIL AUTOMATION

1:45 PM to 2:30 PM Would you like to leverage automated emails to build better user experiences? And increase conversion rates and customer retention through personalized communication? On this tour, Janine from Frontrow will show you tools and best practices that will help you get the most out of your email-marketing—no matter how big your business is. Learn more about this tour here.

OMR BEHIND THE SCENES #4

2:00 PM to 3:00 PM The OMR cosmos reaches far beyond the Festival. For several years, the 400-plus year-round professionals spread across 18 teams comprise a group of podcast pioneers, the largest German software comparison portal, a content factory for articles and reports, educational offerings, a diverse range of verticals, and so much more. These divergent areas of focus make it easy to lose sight of everything that OMR does. On this guided tour, Kaya and Sara will provide you with exciting behind-the-scenes insights into the individual projects and teams at the heart of OMR. Learn more about this tour here.

FROM FLOP TO TOP. A NEW APPROACH TO VIDEO.

2:00 PM to 2:45 PM Join Jens Neumann on tour of what’s on in videos in marketing. You'll learn what storytelling is and load up on plenty of inspiration for exciting content in the process. How do you implement ad campaigns, how do you use AI? Jens will show you how to create content that converts customers. And as anyone who knows Jens can confirm: you won’t just learn something, but you’ll also be entertained. Learn more about this tour here.

B2B MARKETING #2

2:15 PM to 3:00 PM Digital B2B marketing is a complex undertaking—but with the right approach and the right tools you can navigate it effectively. Join B2B marketing expert Bjoern Sjut on a tour across the OMR Festival as he shows you which marketing channels and strategies you can use today, how to make complex customer journeys measurable and which tricks you can use to move from marketing costs to measurable marketing investments. Learn more about this tour here.

WANNA MAXIMIZE YOUR PERFORMANCE? THEN FOCUS ON YOUR CONTENT #2

2:15 PM to 3:00 PM It’s no secret—or shouldn’t be one—that creative assets have always been key to the success (or lack thereof) in performance marketing. Campaigns such as PMax and Demand Gen are in a constant state of evolution and require copy, photos and videos. Performance managers need to be asking themselves what they can do to create high-quality assets that convert? This tour will highlight the options you have to source content, produce it yourself and everything in between." Learn more about this tour here.

DATA, INFLUENCE AND TREND-SETTING: USING INFLUENCER & SOCIAL MEDIA DATA CORRECTLY FOR LONG-TERM SUCCESS

2:30 PM to 3:15 PM It should come as no surprise that data is the driving force behind successful social media and influencer campaigns. Together with Hans Neubert, you’ll explore the intersection of data, influence and trends in social media and influencer marketing. Learn how you can leverage analytics and insights to build strategic influencer partnerships for your long-term success. The digital media expert will show you methods for using data in a targeted and straight-forward manner, identifying trends, engaging target groups and promoting the sustainable growth of your brand. He knows that data gives you the edge you need to go from follower to trendsetter in your industry. Learn more about this tour here.

CONTENT MARKETING: FROM THE IDEA TO SUCCESS WITH PRACTICAL METHODS #2

2:30 PM to 3:15 PM Take a tour of the fundamentals of content marketing and learn how it differs from other marketing channels. We’ll walk you through standard content marketing procedure: analysis & goal-setting, conception, production, distribution and how to measure success. There will also additional focus on the various content marketing formats, while also providing you with actionable tips on choosing the right format for you—and how to use it to reach your goals. Learn more about this tour here.

DIGITAL PR: STRATEGIES FOR BRAND AWARENESS IN THE DIGITAL AGE #2

2:45 PM to 3:30 PM This Guided Tour highlights how digital PR is transforming modern brand communication, while also providing useful strategies on attracting attention in the digital age. Load up on innovative approaches to stand out from the crowd, target specific groups and build sustainable relationships with multipliers. We’ll take a look at how to effectively combine digital PR and SEO to improve online presence and search engine rankings. Furthermore, we’ll learn how to maximize reach and achieve measurable results by looking at some successful companies. So if you’re looking to increase your brand awareness, this tour is for you. Learn more about this tour here.

BRANDED PODCASTS – CHANCEN UND BEST PRACTICES

2:45 PM to 3:30 PM The podcast medium has experienced an enormous rise in the last 5 years. Many companies have already discovered the potential of podcasts for themselves and benefit from their authenticity to expand target groups and optimally position their brands. But what exactly is a branded podcast and how can you make the most of the medium for your company? How well do podcasts work as a marketing tool? What makes a really good branded format? Which companies have already successfully integrated podcasts into their marketing mix and what best practices can you take away for your corporate strategy? Learn more about this tour here.

SEA STRATEGIES: GOOGLE ADS AND BEYOND #2

3:00 PM to 3:45 PM Get a crash course on the essentials of Search Engine Advertising (SEA)—from getting started to using advanced campaigns such as Google Shopping and Performance Max. This tour will provide insights into keyword selection, product feed design and effective budgeting, all with the goal of creating a solid foundation for successful online advertising. Learn how to strategically set up and customize campaigns for an improved online presence, and find out how to maximize advertising potential through the use of new campaign types. Learn more about this tour here.

A CLOSER LOOK AT AI IN PRACTICE: HOW HUMANS CAN LEVERAGE AI TO SUCCEED

3:00 PM to 3:45 PM The successful use of AI in organizations is more than just a matter of which tools are best—it is more about actively shaping the relationship between them both in such a way that the strengths of each can be fully unlocked. Dr. Christian Seeringer from diffferent will show you how to get the most out of your AI efforts via his "AI flywheel" and all sorts of practical examples. In the end, real competitive advantages can only be achieved if you harmonize AI innovations with human potential and needs—and that involves mindset and skills as well as the design of the working architecture. Learn more about this tour here.

GUIDED TOUR RECRUITING - VISIT COMPANIES AT OMR THAT SHARE BEST PRACTICES

3:15 PM to 4:00 PM TThe art of attracting the right talent for your company is more important today than ever before. With the shortage of skilled workers showing no signs of improvement, companies are increasingly being forced to rethink their strategies and take a closer look at their recruiting process. The competition for qualified employees is intense and companies must actively seek to establish their identity as an attractive employer in order to survive in the race for the best talent. This Guided Tour will provide you with specific tips and proven methods for the successful implementation of recruiting measures. Together with our expert Sarah Böning, you will visit various companies that are already successful in this area. Learn more about this tour here.

STARTUP GROWTH—TIPS AND STRATEGIES TO GROW SUSTAINABLY FROM 5 TO 50 VIA SMART PEOPLE MANAGEMENT

3:15 PM to 4:00 PM How does a startup manage to grow sustainably? Jule Bock, Head of People at Heyflow, will talk about how she went about it—successfully. She’ll take you on a journey from the fundamentals to retention measures and the "year of the revolution." Today, ten times as many people work at Heyflow than it did before—something that can be attributed to smart HR decisions. Find out from Jule what these are and what you can learn from Heyflow. Learn more about this tour here.

NEXT-LEVEL MARKETING: HOW AI IS TRANSFORMING MARKETING AUTOMATION TOOLS.

3:30 PM to 4:15 PM This Guided Tour will introduce you not only to new perspectives and opportunities in marketing automation, but also provide you with inspiration for future marketing strategies. With two decades of practical experience, Sergej will guide you step-by-step through current options available that feature artificial intelligence in marketing automation tools. You’ll discover how AI both increases the efficiency of marketing automation and optimizes UX, improving the quality of customer interactions, providing valuable customer insights and enabling hyper-personalization. Learn more about this tour here.

PERFORMANCE MARKETING FOR SMES

3:30 PM to 4:15 PM Performance marketing is certainly the most exciting and complex online marketing discipline. The variety of strategies, tools, tactics and concrete measures at your disposal are seemingly neverending. On this tour, you we'll provide some clarity and actionable tips to navigate this space effectively. Moreover, we will identify questions larger companies and international corporations need to address for effective performance marketing. And, of course, this tour will introduce you to some potential partners at OMR24 who can provide the needed help. Learn more about this tour here.

SPORTS-MARKETING #2

3:45 PM to 4:30 PM On the "Sports Marketing" Guided Tour, you’ll get an overview of why digital transformation is crucial for sports companies, while seeing how sports and online marketing can benefit from each other. Philipp Klotz and his team from Transform Sports will provide specific insights into the challenges the sports business is currently facing and which digital companies can take sport to the next level. Learn more about this tour here.

PODCAST ADVERTISING - STATE OF THE MARKET

3:45 PM to 4:30 PM Discover the current state and future trends in podcast advertising. Our exclusive Guided Tour "Podcast Advertising - State of the Market" takes you through the world of podcast advertising to leading exhibitors in 40-60 minutes. You will gain insights into the latest technologies and strategies, from dynamic advertising to innovative tracking solutions. Learn directly from the experts how to successfully position your brand through podcast advertising. This tour is essential for anyone who wants to understand where the market is today and where it is heading. Ideal for marketing professionals who want to stay at the forefront of industry developments. Learn more about this tour here.

HAMBURG'S IMPACT CHAMPIONS: DRIVING SUSTAINABLE INNOVATION #2

4:00 PM to 4:45 PM The tour "Hamburg's Impact Champions: Driving Sustainable Innovation" offers a platform for an in-depth dialogue about the importance of sustainable entrepreneurship and the role Hamburg plays in this. Through the presentation and discussion of Hamburg start-ups and other important initiatives and programmes in Hamburg, the tour aims to provide insights into the challenges and opportunities of sustainable innovation. Learn more about this tour here.

WHATSAPP MARKETING—PLACING YOUR BRAND ON YOUR GRANDMA'S CELL PHONE!

4:00 PM to 4:45 PM A new wave is quickly approaching! WhatsApp marketing is featuring prominently at all social media conferences. Whether 1:1 as a newsletter or 1:Many as a broadcast channel, it’s where current innovations are happening rapidly. As such, brands are starting to take notice. Social media know-how in content creation and community management are crucial to the success of these projects. As WhatsApp is mobile only, and users are used to responding here directly, making it a perfect example of social media—and not just another e-mail newsletter. Join this Guided Tour for a detailed look at the trending topic of tomorrow with practical tips to get started today. Learn more about this tour here.

METAVERSE STILL STANDING? #2

4:15 PM to 5:00 PM WTF is the metaverese? Join Lars and take a behind-the-scenes look at the latest hype set in motion by the Apple Vision Pro, as he highlights some of the most-relevant players in the metaverse at this year's Festival. Take inspiration from the real potential lurking in virtual worlds (and spatial computing), while having the chance to ask questions—and get answers—from professionals in the space. Learn more about this tour here.

A HOLISTIC APPROACH TO MARKETING: USER JOURNEYS WITH B2B LEADS

4:15 PM to 5:00 PM Good customer data is absolute marketing gold—especially in B2B. Getting and using it is the be-all and end-all for marketers. Theresa Steinbauer will show you how to master this art on her Guided Tour, starting with ads and progressing to a strong CRM and newsletter(s). She will show you how to generate leads all throughout the sales funnel so that your marketing measures don't amount to nothing. Learn more about this tour here.

B2B-MARKETING, LEAD GENERATION & DIGTAL SALES HIGHLIGHTS 2024

4:30 PM to 5:15 PM Philipp Boehmert, Chief Marketing Officer at SalesViewer®, will show you some highlights at the OMR Festival 2024 on his Guided Tour “B2B-Marketing & Digital Sales.” Let’s discover some exciting companies from the B2B space together and find out how sales moving forward will need to adopt digital tools to streamline their Go-to-Market game. Plus, we’ll take a look at how you can leverage synergies between First-Party Data and Sales-Intelligence Software to derive more value from your B2B Marketing efforts. Learn more about this tour here.

MOBILE & SOCIAL MARKETING #2

4:30 PM to 5:15 PM Did you know that the mobile phone is our number one screen? With an average of 2.5 hours of daily screen time and an impressive reach of over 94% of 16-64 year olds in Germany, you can reach the most people via mobile. It's time to put mobile at the center of your marketing activities, with social media being an essential component. This tour is aimed at marketing executives who have recognized the importance of a mobile-first world. Andreas Rau, Head of Media Agencies at Meta, will present the key aspects, trends, and solutions that are currently shaping mobile and social marketing and are helping to effectively integrate mobile into the center of your marketing strategy. Learn more about this tour here.

CONTENT IS KING

4:45 PM to 5:30 PM This Guided Tour is aimed at all established and aspiring content experts out there. From data-driven and user-centric to holistic and brand-driven, we'll be taking a closer look at what makes makes effective content marketing in a variety of applications, discussing the current industry status quo and analyzing which trends are worth noting. Learn more about this tour here.

BEHIND THE SCENES OF THE OMR CREW GUIDED TOUR #2

4:45 PM to 5:30 PM Comprised of dedicated, hard-working individuals, the OMR Crew is the driving force behind the OMR Festival. Thanks to targeted recruiting, in-depth on-the-job training and forward-thinking structures, the OMR Crew is a one-of-a-kind team for every project and has made over 20,000 hires since its inception in 2015. On this Guided Tour, Paul and Daniel will provide you with an engaging behind-the-scenes look at the Festival and divulge how 12,000 people are formed into a team to make the OMR Festival one of the most impactful in-person digital marketing events in Europe. Learn more about this tour here.

AI IN A/B TESTING

5:00 PM to 5:45 PM Immerse yourself in the future of eCommerce! If you want to succeed in online retail, you absolutely have to optimize two key aspects. First, finding the right number of tests to carry out—more tests does mean more data after all. And the more customer data you have, the easier it becomes to effectively construct our offers and marketing strategies in an even more customer-centric manner. At the same time, you have to boost the probability of successful tests. Join Samuel as he presents practical examples aimed at increasing your enthusiasm for the fascinating world of AI-supported A/B testing. You will learn how to conduct more—and better tests—and thus be able to sustainably increase sales and profits. Learn more about this tour here.

THE ECOMMERCE ECOSYSTEM FOR ONLINE MARKETING SUCCESS

5:15 PM to 6:00 PM On his OMR Education Guided Tour, Daniel Busch from Advertace will take you on a trip across the current landscape of agencies, tools and channels. In the process, he’ll help you locate top partners for social, email, SEA and testing. He’ll also discuss which tools are essential, what you need to bear in mind with payments, business intelligence and conversion optimization. But this tour won’t only feature well-known big players, but also the off-the-radar, but effective advertising channels. Learn more about this tour here.