The best way around the OMR Festival 2024: Guided Tours for OMR24 Day 1

D2C, eCommerce tools, growth and quick winsa—Apply to attend through April 24.

Guided Tours 2023
Meldet Euch jetzt für die Guided Tours auf dem OMR Festival 2024 an (Foto: OMR / Ricci Speckels)

The application phase is in full swing. During the OMR Festival 2024 on May 7 & 8, we’ll have over 150 Guided Tours on offer, giving you a chance to stretch your legs and deepen your understanding of relevant marketing disciplines. You can apply now through April 24. To make your life easier, here is a list of the confirmed Guided Tours for Tuesday, May 7.

The OMR Festival returns to Hamburg this May 7 and 8. We’re expecting 70,000 in attendance, have north of 800 speakers confirmed and over 100 exhibitors and partners set to showcase their wares and expertise. The on-stage speaking lineup is full of highlights, same goes for our offer of Masterclasses, Guided Tours and Side Events. Check out the speaker timetable here, and go here for the of list of exhibitors.

And don't forget to get your ticket!

Infographic_OMR24 Application Phase_Masterclasses, Guided Tours, Side Events

Infographic_OMR24 Application Phase_Masterclasses, Guided Tours, Side Events

How to apply to Masterclasses, Guided Tours and Side Events

Basically, you need to complete two separate processes to apply to attend Masterclasses, Guided Tours and Side Events. Step 1: obvs., you need a ticket. No ticket, no applications, no exceptions (if you apply to a minimum of three Masterclasses and Guided Tours, you’re guaranteed at least 1 spot in one of the events you’ve applied to). You are also required to connect your ticket to your myOMR account. Just go to myOMR, which you’ll find in the upper right corner on omr.com . Here, you can check to see if your ticket is already connected to your myOMR account. Make sure you’re logged in with the information you entered into your ticket. Once that’s complete, we’re on to Step 2: your application. Check out the Event Timetable and identify the tours, seminars and Side Events you’d like to attend—be sure that they don’t overlap.

Once you’ve decided which events you’d like to attend (and are logged into myOMR), go to the Application Tool and apply for a spot in Masterclasses, Guided Tours and Side Events—you can find the Application Tool here. You can apply to attend up to 6 total Masterclasses or Guided Tours and an additional three Side Events. PRO-TIP: If you want to be guaranteed at least one spot in a Masterclass or Guided Tour, you must apply to at least three such events. The application phase runs from April 4 to April 24, 2024. Plenty of time to decide which events you’d like to attend. Starting April 30, you’ll find out per email or in the Application Tool which events you’ve be accepted to attend. During the Festival, you can find out where you need to be for your Masterclass, Guided Tour or Side Event simply by checking out the official OMR App (more info to follow in the confirmation email).

Without further ado, here are the Guided Tours for Tuesday May 7:

CONTENT CREATION

9:30 AM to 10:15 AM This Guided Tour is ideal for anyone interested in creative content ideas in combination with Sports and Lifestyle marketing. Before Chris Hörmann founded Champions and Friends, he worked for content focused brands like Red Bull and GoPro. He will share his insights on how to create organic reach through unique concepts and ideas. You will get to meet innovative and well established brands in the content marketing space as well as an experienced content creator. Join to find out how your creative ideas can reach millions of people as well. Learn more about this tour here.

SMART BACKEND ARCHITECTURE IN RETAIL–HOW, WHERE AND WHAT AI DOES TO HELP?

9:45 AM to 10:30 AM eCommerce is cost-intensive. What tools and systems are available for a smart backend to take efficiency and automation to the next level? On this Guided Tour with commerce expert Dörte Kaschdailis, we will visit providers of ERP systems, PIM solutions and much more. Together, we will find out what the latest automation and KIT trends are that make our operational lives easier. Learn more about this tour here.

STANDING OUT AMIDST THE INFORMATION OVERLOAD – CX STRATEGIES TO CUT THROUGH THE NOISE #1

9:45 AM to 10:30 AM We're bombarded daily with endless choices on digital stores and social media with content that's all generated from the same playbook. To stand out, authenticity becomes our currency. Imagine a shopping experience where every decision seems to have been prepared just for you. Picture engaging in a conversation where a virtual or human assistant provides suggestions in real-time, making your purchasing decision effortless. It's not only about what's said but how, when and where it's said—with a genuine understanding of what your audience truly needs. Emphasizing authenticity, relevance, and the quest for genuine value, this tour navigates the content jungle. It provides practical tips for delivering impactful content, encouraging a shift from mass content to contextual inspiration, and from loudness to meaningful, human-centered conversations. Join us on this exclusive tour to learn how to make your buying journeys easy and extraordinary. Learn more about this tour here.

CONTENT MARKETING

10:00 AM to 10:45 AM Content marketing is a strategy aimed at attracting, engaging, and retaining an audience by creating and sharing relevant, valuable, and consistent content. It seeks to build a brand and earn the trust of potential customers by providing them with useful information that aids in their decision-making process. Within this tour, efforts are made to figure out how Content Marketing is done and at which booths one can find the right potential partners who can offer assistance if desired. Learn more about this tour here.

MATCH MADE IN HEAVEN – INFLUENCER UND BRANDS

10:00 AM to 10:45 AM While it may be a perfect match, every love story is going to have its rough patches and pitfalls. On this Guided Tour, Karolin Wallasch will take you on a trip across the world of influencer marketing and show you how to work well together. How do you maximize marketing results while ensuring both creator freedom and corporate identity? Well talk about who’s recently pulled it off–and how? After this tour, you'll know how good influencer marketing works. Learn more about this tour here.

B2B MARKETING #1

10:15 AM to 11:00 AM Digital B2B marketing is a complex undertaking—but with the right approach and the right tools you can navigate it effectively. Join B2B marketing expert Bjoern Sjut on a tour across the OMR Festival as he shows you which marketing channels and strategies you can use today, how to make complex customer journeys measurable and which tricks you can use to move from marketing costs to measurable marketing investments. Learn more about this tour here.

THE INSTAGRAM-COMMUNITY REVOLUTION

10:15 AM to 11:00 AM Reach at all costs is so 2020. In 2024, it’s not a viable strategy for brand success on Instagram or TikTok. We are firmly entrenched in the age of community building, where reach is only as valuable as the retention and engagement strategies accompanying it. This is exactly where the platform evolving quickly: thousands of new tools, from AI in stories and broadcast channels to new opportunities in messenger marketing, are enriching the possibilities on IG. This Guided Tour promises exciting stops and "Instagram hacks I bet you didn't know!" Learn more about this tour here.

DIGITAL PR: STRATEGIES FOR BRAND AWARENESS IN THE DIGITAL AGE #1

10:30 AM to 11:15 AM This Guided Tour highlights how digital PR is transforming modern brand communication, while also providing useful strategies on attracting attention in the digital age. Load up on innovative approaches to stand out from the crowd, target specific groups and build sustainable relationships with multipliers. We’ll take a look at how to effectively combine digital PR and SEO to improve online presence and search engine rankings. Furthermore, we’ll learn how to maximize reach and achieve measurable results by looking at some successful companies. So if you’re looking to increase your brand awareness, this tour is for you. Learn more about this tour here.

OMR BEHIND THE SCENES #1

10:30 AM to 11:15 AM The OMR cosmos reaches far beyond the Festival. For several years, the 400-plus year-round professionals spread across 18 teams comprise a group of podcast pioneers, the largest German software comparison portal, a content factory for articles and reports, educational offerings, a diverse range of verticals, and so much more. These divergent areas of focus make it easy to lose sight of everything that OMR does. On this guided tour, Kaya and Sara will provide you with exciting behind-the-scenes insights into the individual projects and teams at the heart of OMR. Learn more about this tour here.

TOOLS THAT ARE A MUST FOR EVERY GOOD HR DEPARTMENT

10:45 AM to 11:30 AM On this Guided Tour, HR and recruiting expert Benjamin Böhmer will introduce you to essential tools that every HR department needs. Ranging from innovative recruiting software that simplifies talent acquisition and employee engagement platforms that drive satisfaction and motivation, to performance management systems for transparent performance reviews, Benjamin will provide some straight talk and clarity on a convoluted market. He’ll also look at health and wellness apps to improve wellbeing in the workplace and conclude with learning and development platforms that enable continuous learning. Learn more about this tour here.

E-MAIL MARKETING

10:45 AM to 11:30 AM Do you want to invest in one of the strongest ROI marketing channels in 2024, but lack the right technical infrastructure? On this Guided Tour, Janine from Frontrow will introduce you to exciting companies at OMR24, highlighting best practices and tools that will help you level up your email marketing game—no matter how big or small your enterprise is. Learn more about this tour here.

DATA DRIVEN & PROGRAMMATIC ADVERTISING

11:00 AM to 11:45 AM The “Data Driven & Programmatic Advertising” tour is aimed at all marketing managers looking to put their display budgets to good use. Lothar Krause has been a mainstay in the programmatic advertising sector since its infancy. He helped steer Sociomantic's global expansion and product development as one of the Berlin-based company's first members. For the past year, Lothar has been working as a consultant and advisor. In this role, he has had the opportunity to work with publishers, advertisers and several vendors. As the Regional Director of the Consent Management Platform sourcepoint, he will share some insights around the topics GDPR and Data Protection. On his tour, Lothar will give you the low-down and offer up insights on programmatic advertising, while shedding light on the latest developments in display advertising as a branding and performance channel. Lothar will interview some experts from the programmatic advertising industry and will if needed as well ask the critical questions. Learn more about this tour here.

STATE OF TIKTOK 2024 – WHAT’S WORKING TODAY—AND WHAT’LL WORK TOMORROW?

11:00 AM to 11:45 AM What worked last year is outdated today. As TikTok continues to evolve, you will, too, to take reach new audiences, implement new features and realize new opportunities for your brand. Learn how you can use this to stand out from the crowd on TikTok in 2024 and take off. Learn more about this tour here.

BIG & SMART BUDGET #1

11:15 AM to 12:00 PM The “Big & Smart Budget” tour – for marketers from larger organizations. Full of inside insights and expertise from industry vet Erik Siekmann. Learn more about this tour here.

OK ZOOMER. HOW TO TALK TO GENZ – AND HOW NOT TO

11:15 AM to 12:00 PM Brands have to pull off a delicate balancing act when addressing GenZ online: credible vs. wannabe, slay vs. cringe, high-flyer vs. fail. What do you have to avoid? And how can every brand be a potential GenZ champion with the right strategy and approach? Find out in a conversation with Paul, platforms, creators and GenZ experts. Learn more about this tour here.

SOCIAL ARTIVISM- THE POWER OF UNIVERSAL LANGUAGES #1

11:30 AM to 12:15 PM Social business, social engagement, social media. With so much social here, there and everywhere, it’s hard to keep track of which social is good social. On the “Social Business” tour with Micha Fritz, co-founder of all-profit organization Viva con Agua, you’ll learn how to effectively combine good business with feel-good social. Learn more about this tour here.

B2B MARKETING & LEAD GENERATION #1

11:30 AM to 12:15 PM The "B2B" tour is aimed at founders, entrepreneurs and marketing makers looking to scale the demand side of their B2B business. Hannes Fehr, founder of leadvolution, will lead the B2B tour— and we can hardly think of a better man for the job. He’s been in the online marketing biz for over 2 decades, where he has dealt with everything from adsense optimization, SEO shops to incubators, startups and major corporations. Since 7 years he is 100% focused on B2B lead generation via Social Media and is one of the leading experts in Europe on that topic. On top of all that, Hannes has been a part of the OMR Family from the beginning and a true entertainer at heart. Learn more about this tour here.

B2B-MARKETING, LEAD GENERATION & DIGTAL SALES HIGHLIGHTS 2024

11:45 AM to 12:30 PM Philipp Boehmert, Chief Marketing Officer at SalesViewer®, will show you some highlights at the OMR Festival 2024 on his Guided Tour “B2B-Marketing & Digital Sales.” Let’s discover some exciting companies from the B2B space together and find out how sales moving forward will need to adopt digital tools to streamline their Go-to-Market game. Plus, we’ll take a look at how you can leverage synergies between First-Party Data and Sales-Intelligence Software to derive more value from your B2B Marketing efforts. Learn more about this tour here.

RETAIL MEDIA

11:45 AM to 12:30 AM Retail media is now the fastest-growing advertisement channel in the world. This lightning growth has driven the emergence of an ever-rising host of ecommerce platforms that enable other brands to advertise directly on their shopping platforms. To say the least, the giants (Amazon, Google & Meta) aren’t the only performers in the retail media arena. Hop on! After this guided tour you will distinguish the most relevant players in the retail media space, know precisely how to take advantage of the massive data pool in the hands of the world's major ecommerce platforms and give your advertising activities a massive boost. Learn more about this tour here.

ATTENTION MANAGEMENT – HOW TO CREATE HYPE #1

12:00 PM to 12:45 PM Listen up! If you want your digital marketing campaigns to succeed, generating maximum awareness and amplifying impact are an absolute must. The “Attention Management – How to create hype” tour will showcase tools, companies and agencies that are capable of helping you create attention, while providing a nuanced look at the realities of campaign performance on a landscape dominated by Meta, Google and the like. Learn more about this tour here.

LINKEDIN IS MORE THAN JUST A NETWORK—IT’S THE ULTIMATE (BUSINESS) COMMUNICATION TOOL!

12:00 PM to 12:45 PM Isn’t it time to start getting the most out of your—and your company’s–LinkedIn game? To generate buzz online for your brand messages? And what about finally building organic reach with corporate influencers? Then this is one tour you do not want to miss. Actionable LinkedIn tips, algorithm updates, insights on how to successfully engage internal brand ambassadors and collaborate with business influencers and all sorts of other useful tips and tricks. Let’s transform your LinkedIn strategy and utlize the platform as the ultimate tool for your (corporate) communication. Learn more about this tour here.

ANALYTICS #1

12:15 PM to 1:00 PM How can you measure marketing success? Which tools can effectively collect data, while remaining in compliance with GDPR? And: how does tracking work without cookies? Take a tour with analytics expert Bjoern Sjut as he shows you different measurement and analytics tools, explains best practices on how to make marketing success measurable today. He’ll also show you how conversion tracking must be adapted for the most important marketing channels. Learn more about this tour here.

THIS IS HOW EXISTING CUSTOMER MARKETING WORKS IN 2024!

12:15 PM to 1:00 PM In online marketing, existing customers are extremely valuable for marketers. On this Guided Tour, Thomas Grabner, CEO & Founder at Mailody, will show you how to integrate existing customer marketing into your online marketing mix, teaching you how to approach your customers again (and again) to repeatedly convert them. Together, we’ll meet relevant exhibitors and examine use cases to explain the mechanisms of marketing for existing customers. Learn more about this tour here.

OMR & SUSTAINABILITY #1

12:30 PM to 1:15 PM How about a look behind the scenes at OMR24 and a tour that will provide plenty of food for thought? What, exactly, is OMR doing in terms of sustainability? What can we as a company learn from past faux pas and where do we go from here? From our own carbon footprint to implementing reusable goods to the new impact-area at OMR24. Look forward to a stimulating conversation and an open exchange on a topic that is more relevant than ever. Learn more about this tour here.

PERFORMANCE IS "THE REAL" KING—MEET THE TOP TOOLS AND AFFILIATE NETWORKS TO BOOST OR LAUNCH YOUR AFFILIATE CHANNEL!

12:45 PM to 1:30 PM Effective and measurable affiliate marketing and performance-based remuneration - if that sounds like music to your ears and you want to hear more, this is the tour for you. Visit booths of some top players in the space, such as Awin, ADCELL, Tradedoubler & co.—and get exciting insights and recommendations for your (future) affiliate program straight from the experts! Learn more about this tour here.

STANDING OUT AMIDST THE INFORMATION OVERLOAD – CX STRATEGIES TO CUT THROUGH THE NOISE #2

12:45 PM to 1:30 PM We're bombarded daily with endless choices on digital stores and social media with content that's all generated from the same playbook. To stand out, authenticity becomes our currency. Imagine a shopping experience where every decision seems to have been prepared just for you. Picture engaging in a conversation where a virtual or human assistant provides suggestions in real-time, making your purchasing decision effortless. It's not only about what's said but how, when and where it's said—with a genuine understanding of what your audience truly needs. Emphasizing authenticity, relevance, and the quest for genuine value, this tour navigates the content jungle. It provides practical tips for delivering impactful content, encouraging a shift from mass content to contextual inspiration, and from loudness to meaningful, human-centered conversations. Join us on this exclusive tour to learn how to make your buying journeys easy and extraordinary. Learn more about this tour here.

BIG & SMART BUDGET #2

1:00 PM to 1:45 PM The “Big & Smart Budget” tour – for marketers from larger organizations. Full of inside insights and expertise from industry vet Erik Siekmann. Learn more about this tour here.

IT’S NEVER BEEN THIS EASY TO CRUSH IT ON SOCIAL MEDIA.

1:00 PM to 1:45 PM Sven Wedig is ready to take us on a wild ride through the social media wilderness—and show us why it's easier than ever to use social media as a company. On his tour, you'll learn how to choose between paid and organic and what role creators play in the decision-making process. Sven is incredibly well-connected in the industry and he’ll share his connections with you, introducing you to some top decision-makers and creators. He might even bring along one of his own videographers. Learn more about this tour here.

SEA STRATEGIES: GOOGLE ADS AND BEYOND #1

1:15 PM TO 2:00 PM Get a crash course on the essentials of Search Engine Advertising (SEA)—from getting started to using advanced campaigns such as Google Shopping and Performance Max. This tour will provide insights into keyword selection, product feed design and effective budgeting, all with the goal of creating a solid foundation for successful online advertising. Learn how to strategically set up and customize campaigns for an improved online presence, and find out how to maximize advertising potential through the use of new campaign types. Learn more about this tour here.

GIVE YOUR TRAFFIC A MAJOR BOOST IN 2024—INCREASED VISIBILITY ON GOOGLE & MORE TRAFFIC FOR YOUR WEBSITE WITH PROVEN BASICS AND CUTTING-EDGE TOOLS

1:15 PM to 2:00 PM In this Guided Tour, SEO Manager Andreas from OMR Reviews will teach you SEO basics that will still ensure more Google visibility and traffic in 2024. Easy to grasp and easier to apply, he explain which tools can help you reach your SEO goals. Learn more about this tour here.

ENTERPRISE PERFORMANCE MARKETING

1:30 PM to 2:15 PM Performance marketing is certainly the most exciting and complex online marketing discipline. The variety of strategies, tools, tactics and concrete measures at your disposal are seemingly neverending. On this tour, you we'll provide some clarity and actionable tips to navigate this space effectively. Moreover, we will identify questions larger companies and international corporations need to address for effective performance marketing. And, of course, this tour will introduce you to some potential partners at OMR24 who can provide the needed help. Learn more about this tour here.

E-COMMERCE R-EVOLUTION #1

1:30 PM to 2:15 PM E-Commerce is currently facing a transformative evolution, bigger than earlier shifts like marketplaces and social media. Discover the rapid changes where emerging giants like Temu, TikTok and Shein have rewritten the rules. The conventional beliefs that once guided the industry are now rendered obsolete. Join me as we explore the profound impact across the digital value chain, transforming everything from customer acquisition strategies to the last mile. Learn more about this tour here.

NEW WORK, NEW SKILLS: THE FUTURE HR SKILLS YOU NEED TO STAY IN THE GAME.

1:45 PM to 2:30 PM People vs. technology? When we talk about the future of work, there is no "either-or," but a coexistence of people and technology. With the world changing rapidly and challenges mounting, the need for HR skills is increasing considerably. As HR professionals, we cannot be future-proof if we do not prepare for the future. On this Guided Tour, led by Linh Grethe, you will find out what (HR) skills will be needed moving forward and how we can use technology intelligently in our work. During the tour, Linh will introduce you to three innovative HR providers and explain how they can complement everyday HR work. Learn more about this tour here.

B2B MARKETING & LEAD GENERATION #2

1:45 PM to 2:30 PM The "B2B" tour is aimed at founders, entrepreneurs and marketing makers looking to scale the demand side of their B2B business. Hannes Fehr, founder of leadvolution, will lead the B2B tour— and we can hardly think of a better man for the job. He’s been in the online marketing biz for over 2 decades, where he has dealt with everything from adsense optimization, SEO shops to incubators, startups and major corporations. Since 7 years he is 100% focused on B2B lead generation via Social Media and is one of the leading experts in Europe on that topic. On top of all that, Hannes has been a part of the OMR Family from the beginning and a true entertainer at heart. Learn more about this tour here.

E-COMMERCE

2:00 PM to 2:45 PM If you want to rub shoulders and meet the agents driving the e-commerce scene, this tour is for you. Join Alex Graf and speak directly with some of the most-exciting and successful players in the space, like Florian Heinemann, while visiting other players at their booths to pick their proverbial brains. Just like last year, the tour will also include a competition/giveaway—tbd if there will be automatic lawnmowers or iPhones to be had. The tour will entertain, educate and provide the perfect platform for you to know a few exciting tour participants, as Alex will spontaneously involve them in short interviews during the tour. Learn more about this tour here.

5 MISTAKES TO AVOID WITH SOCIAL PERFORMANCE ADS IN 2024

2:00 PM to 2:45 PM As an online retailer, you need a targeted advertising budget to acquire new customers. Lena Gmeiner and Florian Litterst have access to millions of data points and know the most common mistakes with performance ads on social media that you should definitely avoid when advertising. With these immediately actionable tips—and insight into the latest trends—you can continue to profitably acquire new customers in 2024. Learn more about this tour here.

WHAT'S NEXT FOR VIDEO? THE GUIDED TOUR FOR MAXIMUM WATCHTIME #1

2:15 PM to 3:00 PM Short or long - doesn't matter! Customer relationships are like marriages - they need more than just a short date. In this guided tour, Simon Kaiser (Agency Klein aber) reveals the secrets of viral videos and shows you how to make your content stand out on all relevant platforms. Experience:Best practices for YouTube, Instagram, TikTok & Co.The most important trends & developments of the next 12 monthsTricks & tricks for maximum watchtime. Strategies for a long-term customer relationship. Learn more about this tour here.

WANNA MAXIMIZE YOUR PERFORMANCE? THEN FOCUS ON YOUR CONTENT #1

2:15 PM to 3:00 PM It’s no secret—or shouldn’t be one—that creative assets have always been key to the success (or lack thereof) in performance marketing. Campaigns such as PMax and Demand Gen are in a constant state of evolution and require copy, photos and videos. Performance managers need to be asking themselves what they can do to create high-quality assets that convert? This tour will highlight the options you have to source content, produce it yourself and everything in between." Learn more about this tour here.

HAMBURG'S IMPACT CHAMPIONS: DRIVING SUSTAINABLE INNOVATION #1

2:30 PM to 3:15 PM The tour "Hamburg's Impact Champions: Driving Sustainable Innovation" offers a platform for an in-depth dialogue about the importance of sustainable entrepreneurship and the role Hamburg plays in this. Through the presentation and discussion of Hamburg start-ups and other important initiatives and programmes in Hamburg, the tour aims to provide insights into the challenges and opportunities of sustainable innovation. Learn more about this tour here.

DIALOG MARKETING #1

2:30 PM to 3:15 PM This Guided Tour is aimed at companies, big or small, that want implement dialogue marketing to optimize customer profitability. Are you on the look out for ndividual campaigns and offers tailored to individual customers? No problem! On this tour, you'll learn which tools and strategies can be used to do just that—and how you can not only improve long-term customer relationships, but also increase customer lifetime value. Learn more about this tour here.

LOVE AT FIRST CLICK! FIND YOUR EMAIL MARKETING TOOLS FOR LIFE!

2:45 PM to 3:30 PM Congratulations! At long last, your search is over. You've found it: the coolest Guided Tour at OMR24! Say what now? Isn't this about email marketing? That old-fashioned channel for newsletters that nobody wants anymore and nobody reads. But wait a minute! These things are sent out millions of times a day. Why is that? - Because email is alive and kicking! - Because email has a massive ROI! - And because email is the "sexiest channel alive" (prove me wrong)! No wonder your company wants to get in on the act. But now you have a problem. There are now thousands of system providers. How do you find the right one? This Guided Tour will help you do just that. Get a full dose of email and find out how to navigate through the jungle of email systems - and have fun doing it! And who knows, maybe you'll even win something? Learn more about this tour here.

SPORTS MARKETING #1

2:45 PM to 3:30 PM On the "Sports Marketing" Guided Tour, you’ll get an overview of why digital transformation is crucial for sports companies, while seeing how sports and online marketing can benefit from each other. Philipp Klotz and his team from Transform Sports will provide specific insights into the challenges the sports business is currently facing and which digital companies can take sport to the next level. Learn more about this tour here.

ONLINE MARKETING BEYOND THE OBVIOUS

3:00 PM to 3:45 PM As most successful advertisers can attest, there’s simply no getting around some online marketing measures, channels and providers. However, successful online marketers also know how to exploit niches and identify new ways to grow their own business where competition is less and costs are lower. On this Guided Tour, Lothar provides insights into such measures, channels and providers, interviewing experts and highlighting impactful companies. Since 2000, Lothar has amassed significant experience as an online marketer and service provider in companies such as eBay, Zalando and Opinary. Learn more about this tour here.

5 TOOLS AND TIPS TO GET THE MOST OUT OF YOUR ONLINE MARKETING

3:00 PM to 3:45 PM Join digital expert Patrick Klingberg on this tour and discover effective, quick-to-implement levers to extract more added value and contemporary social media strategies aimed at generating an uptick in relevant reach. Plus, he’ll showcase AI tools and methods that you can use straight away. Sign up if you could use 5 tips and some AI tools with 100% practical relevance aimed at getting the most out of your online marketing. Learn more about this tour here.

EMPLOYER BRANDING IN PRACTICE - HOW COMPANIES CAN POSITION THEMSELVES AS ATTRACTIVE EMPLOYERS

3:15 PM to 4:00 PM Everyone’s talking about employer branding or—more accurately—the identity of companies as employers. The shortage of skilled workers is forcing companies to address their own culture, reputation and image in order to continue to find and retain employees. In this Guided Tour, the term will be classified, we’ll deliver concrete tips for successful implementation and inspiration will be drawn on companies with best practices. Marcus Merheim, as founder of hooman EMPLOYER MARKETING, has been in the HR world for more than 11 years and will provide many important insights—while keeping you entertained. Learn more about this tour here.

HOW TO SOCIAL 2024

3:15 PM to 4:00 PM On this Guided Tour, social media expert Daniel Zoll will focus on the most-important social trends for 2024. He’ll introduce platforms of the moment, show you useful hacks and how to create content. Anyone who knows Daniel knows anything he does is guaranteed not to be boring. And it just may very well happen that some content will be created live during the tour. Learn more about this tour here.

CONTENT MARKETING: FROM THE IDEA TO SUCCESS WITH PRACTICAL METHODS #1

3:30 PM to 4:15 PM Take a tour of the fundamentals of content marketing and learn how it differs from other marketing channels. We’ll walk you through standard content marketing procedure: analysis & goal-setting, conception, production, distribution and how to measure success. There will also additional focus on the various content marketing formats, while also providing you with actionable tips on choosing the right format for you—and how to use it to reach your goals. Learn more about this tour here.

CRM #1

3:45 PM to 4:30 PM Stop merely gathering data and start controlling it! Join Markus on a tour of the CRM value chain—starting with 1st party data acquisition—essential for CRM—and AI-based target group management through to personalization and mailing. Together, we will look at which building blocks are necessary for modern CRM, while highlighting some of the most-innovative players in the space. Learn more about this tour here.

OMR BEHIND THE SCENES #2

4:00 PM to 5:00 PM The OMR cosmos reaches far beyond the Festival. For several years, the 400-plus year-round professionals spread across 18 teams comprise a group of podcast pioneers, the largest German software comparison portal, a content factory for articles and reports, educational offerings, a diverse range of verticals, and so much more. These divergent areas of focus make it easy to lose sight of everything that OMR does. On this guided tour, Kaya and Sara will provide you with exciting behind-the-scenes insights into the individual projects and teams at the heart of OMR. Learn more about this tour here.

10 EASY-TO-USE TIPS TO LEVEL UP ON LINKEDIN

4:00 PM to 4:45 PM It’s easy to think that with so much going on on LinkedIn it’s impossible to stand out from the proverbial crowd. That couldn’t be farther from the truth! In fact, only 4 percent of all users in Germany regularly post content. Be one of the 4 percent and make yourself visible on the world's largest CRM tool with one billion members. LinkedIn is the direct line to all relevant stakeholders and the most powerful platform for successfully positioning yourself as a thought leader with a wide reach. The basis for this is a meaningful profile and the basics of content crafting, both of which you will learn on this tour. Learn more about this tour here.

INBOUND MARKETING #1

4:15 PM to 5:00 PM Inbound marketing is a marketing strategy aimed at attracting customers by creating helpful content and experiences tailored to the needs and problems of the target audience. It differs from traditional outbound marketing in that it does not try to gain customers' attention through interruptions but rather seeks to organically win them over. Within this tour, efforts are made to figure out how Inbound Marketing is done and at which booths one can find the right potential partners who can offer assistance if desired. Learn more about this tour here.

HOW TO PROPERLY INTEGRATE AI IN YOUR EVERYDAY

4:15 PM to 5:00 PM AI is on everyone’s lips. For many, it’s become an integral part of their daily business. For others, not so much. Some use it privately, some professionally. But the majority have yet to fully engage with it out of fear or have yet to see the benefit of using the tools currently available on the market. This tour is primarily aimed an infrequent AI users, those who’ve yet to unlock AI’s full potential and those who don’t think of AI-based tech and tools when implementing certain processes. Learn more about this tour here.

MOBILE & SOCIAL MARKETING #1

4:30 PM to 5:15 PM Did you know that the mobile phone is our number one screen? With an average of 2.5 hours of daily screen time and an impressive reach of over 94% of 16-64 year olds in Germany, you can reach the most people via mobile. It's time to put mobile at the center of your marketing activities, with social media being an essential component. This tour is aimed at marketing executives who have recognized the importance of a mobile-first world. Andreas Rau, Head of Media Agencies at Meta, will present the key aspects, trends, and solutions that are currently shaping mobile and social marketing and are helping to effectively integrate mobile into the center of your marketing strategy. Learn more about this tour here.

BEHIND THE SCENES OF THE OMR CREW GUIDEDTOUR #1

4:30 PM to 5:15 PM Comprised of dedicated, hard-working individuals, the OMR Crew is the driving force behind the OMR Festival. Thanks to targeted recruiting, in-depth on-the-job training and forward-thinking structures, the OMR Crew is a one-of-a-kind team for every project and has made over 20,000 hires since its inception in 2015. On this Guided Tour, Paul and Daniel will provide you with an engaging behind-the-scenes look at the Festival and divulge how 12,000 people are formed into a team to make the OMR Festival one of the most impactful in-person digital marketing events in Europe. Learn more about this tour here.

CUSTOMER CENTRICITY: SEARCHING FOR THE PERFECT CRM APPROACH

4:45 PM to 5:30 PM This Guided Tour offers a practical and informative exploration of the numerous CRM solutions and approaches designed to build long-term and sustainable customer relationships. The focus is on the advantages and disadvantages of the two most-common CRM approaches: One Platform and Best of Breed. With two decades of practical experience and in-depth expertise under his belt, Sergej will guide you through the modern world of CRM tools, vendors and best practices and help you make the right strategic decisions to successfully build a data-driven and customer-centric business. Learn more about this tour here.

SEO 2024: YOUR TOOL KIT FOR A SUCCESSFUL SEO STRATEGY #1

4:45 PM to 5:30 PM This Guided Tour will provide some much-needed clarity on SEO in 2024, with a particular focus on how AI is shaping search engine optimization. Load up on insights into the latest trends and technologies relevant to SEO and learn how to use them successfully. We’ll also highlight AI’s impact on content creation and optimization, as well as the importance of timeless SEO fundamentals for continued ranking success. With practical tips and guidance to improve website visibility, the tour is aimed at anyone looking to update their SEO skills and optimally position themselves for the digital future. Learn more about this tour here.

METAVERSE STILL STANDING? #1

5:00 PM to 5:45 PM WTF is the metaverese? Join Lars and take a behind-the-scenes look at the latest hype set in motion by the Apple Vision Pro, as he highlights some of the most-relevant players in the metaverse at this year's Festival. Take inspiration from the real potential lurking in virtual worlds (and spatial computing), while having the chance to ask questions—and get answers—from professionals in the space. Learn more about this tour here.

HOW TO ROCK VERTICAL VIDEO WITH CREATORS IN 2024

5:00 PM to 5:45 PM We get insider tips from TikTok and Hero Creators so that you can take everyone by storm with your vertical video game on social. How do you choose the right creators? Do you need a creator squad? What are best practices? How do you measure success? And what hot trends are turning vertical video on its head? We look forward to hearing from you! Learn more about this tour here.

PERFORMANCE MARKETING 2024: THINK HOLISTICALLY AND CREATIVELY

5:15 PM to 6:00 PM This Guided Tour with OMR Education gives you tangible insights into how you can take your performance marketing to the next level by implementing a holistic and creative approach. We’ll be concentrating on accessible strategies and skills that you can quickly apply to your current endeavor. In short, this tour provides brands with a feasible plan to achieve massive ROI in 2024. Learn more about this tour here.

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Scott Peterson
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