OMR Festival 2024: Apply to attend these Masterclasses on Day 2 of the Festival

The application phase for Masterclasses is in full swing. At OMR24, you can load up on insights in our 90-minute Masterclasses on all kinds of relevant marketing disciplines. To make it easier for you to sort through the 250+ Masterclasses, today we’re going to highlight some special sessions worth your attention.

The OMR Festival returns to Hamburg this May 7 and 8. We’re expecting 70,000 in attendance, have north of 800 speakers confirmed and over 100 exhibitors and partners set to showcase their wares and expertise. The on-stage speaking lineup is full of highlights, same goes for our offer of Masterclasses, Guided Tours and Side Events. Check out the speaker timetable here, and go here for the of list of exhibitors.

If you don't want to miss the event of the year, be sure to get your ticket!

Infographic_OMR24 Application Phase_Masterclasses, Guided Tours, Side Events

How to apply to Masterclasses, Guided Tours and Side Events

Basically, you need to complete two separate processes to apply to attend Masterclasses, Guided Tours and Side Events. Step 1: obvs., you need a ticket. No ticket, no applications, no exceptions (if you apply to a minimum of three Masterclasses and Guided Tours, you’re guaranteed at least 1 spot in one of the events you’ve applied to). You are also required to connect your ticket to your myOMR account. Just go to myOMR, which you’ll find in the upper right corner on omr.com . Here, you can check to see if your ticket is already connected to your myOMR account. Make sure you’re logged in with the information you entered into your ticket. Once that’s complete, we’re on to Step 2: your application. Check out the Event Timetable and identify the tours, seminars and Side Events you’d like to attend—be sure that they don’t overlap.

Once you’ve decided which events you’d like to attend (and are logged into myOMR), go to the Application Tool and apply for a spot in Masterclasses, Guided Tours and Side Events—you can find the Application Tool here. You can apply to attend up to 6 total Masterclasses or Guided Tours and an additional three Side Events. PRO-TIP: If you want to be guaranteed at least one spot in a Masterclass or Guided Tour, you must apply to at least three such events. The application phase runs from April 4 to April 24, 2024. Plenty of time to decide which events you’d like to attend. Starting April 30, you’ll find out per email or in the Application Tool which events you’ve be accepted to attend. During the Festival, you can find out where you need to be for your Masterclass, Guided Tour or Side Event simply by checking out the official OMR App (more info to follow in the confirmation email).

Without further ado, here are some of our favorite Day 2 Masterclasses at OMR24.

NEW CREATIVE HORIZONS: EMPOWER YOUR SOCIAL STRATEGY WITH YOUTUBE

10:30 AM to 12:00 PM AI opens up exciting creative avenues for brands to forge even closer connections with their target audience. In this masterclass, discover how advertisers can harness the power of Google AI alongside the diversity and allure of YouTube to achieve brand objectives with our latest advertising solutions, driving increased demand. Be inspired by innovative collaborations between brands and creators. Learn more about this Masterclass here.

YAMAHA MUSIC GOES DIGITAL: SERVICE INNOVATION, RETAIL MEDIA, COMMERCE – HOW TO GROW EVEN IN TIMES OF CRISIS?

10:30 AM to 12:00 PM Stagnating markets. Faltering core business. Increasing complexity of digital channels for communication, commerce and customer loyalty. More value needs to be generated, but how? Yamaha Music is rising to the challenge: the musical instrument manufacturer is moving closer to customers with D2C services—and reaching new buyer segments efficiently and precisely via Amazon (non-endemic) Retail Media. For user-centred, smart-orchestrated and profitable growth. In their joint Masterclass, Yamaha Music, Amazon and DEPT® show how to open up and grow new (digital) value streams in challenging times. Fuelled by user insights, service innovation and smart marketing via Amazon's retail media data treasure trove. Learn more about this Masterclass here.

RETAIL MEDIA UNCHAINED: HOW TO LEVERAGE RETAIL MEDIA TO GO BEYOND AMAZON ACROSS MULTIPLE ECOMMERCE CHANNELS

10:30 AM to 12:00 PM Retail media is among the most thriving ad-channels and is radically changing how brands invest in media along the funnel. But the growing advertising capabilities on the retailers' side come with a slew of challenges. How do I know which retailers or marketplaces I should focus on with my retail media actions? How do I best allocate my media budget across channels? How do I maximize the performance of my retail media campaigns? And, how do I measure and monitor it? In this masterclass, we will show you how to master the rapid growth of retail media and how your brand can get ahead of the competition. Learn more about this Masterclass here.

CUTTING-EDGE SUCCESS: TRUMPF'S GLOBAL TIME-TO-MARKET REVOLUTION IN MARKETING

10:30 AM to 12:00 PM Challenging times need smart solutions. Marketing and sales teams around the world need to react quickly to opportunities and changes in the market. HQ departments have to redefine themselves as providers of strategies and tools and hand over responsibilities to their local units. Technology and change management are drivers of Trumpf’s transformation into a new marketing and sales organization. Learn more about this Masterclass here.

TIKTOK ACADEMY LIVE: MEASUREMENT IN 2024 AND BEYOND - UNLOCK TIKTOK'S IMPACT ON YOUR ROI

10:45 AM to 12:15 PM Most of you are probably familiar with Peter Drucker's quote, "If you can't measure it, you can't manage it." However, as today's digital advertising landscape is constantly evolving, measuring marketing ROI is a very a challenging task. This masterclass will help you uncover the full value of your media mix. This masterclass will prepare you to: • Reimagine the approach to attribution beyond the last click. • Identify how to measure TikTok correctly, embracing effective measurement principles. • Find out how TikTok's clients solved their measurement and attribution challenges. Join us to hear valuable insights from TikTok's measurement experts, partners, and clients to supercharge your measurement journey. Reserve your spot now! Learn more about this Masterclass here.

WHAT CMOS REALLY THINK OF AFFILIATE MARKETING

10:45 AM to 12:15 PM Forrester research commissioned by Awin this year revealed that CMOs and senior marketing leaders value affiliate as one of their top 3 most effective marketing channels. Yet only 7% of them are making it a priority for investment. Why the stark discrepancy? Join Awin CEO Adam Ross as he explores the findings from the survey of 100s of marketing leaders across the globe and sits down with one of them to discuss what brands are missing out on by ignoring this untapped potential. Learn more about this Masterclass here.

REVOLUTIONIZE YOUR MARKETING: UNLEASHING TRENDS, MASTERING DATA COLLECTION STRATEGIES AND ELEVATING ENGAGEMENT

10:45 AM to 12:15 PM Embark on a transformative journey through the dynamic realm of marketing engagement. Join Ibexa for an engaging Masterclass that delves into the heartbeat of modern marketing and navigating the ever-evolving landscape with finesse. Uncover the latest trends, decode customer desires and master ongoing engagement strategies. Explore emotional experiences and learn from industry giants. Walk away with a practical checklist to revolutionize your marketing approach. Key Highlights: • Understanding Engagement in Marketing. • A Glance on Trends Within a Fast-Evolving Landscape.• Decoding Customer & Brand Dynamics.• Mastering Ongoing Engagement Strategies.• Creating Emotional Experiences.• Understanding the Customer Journey & Examples. Learn more about this Masterclass here.

UNLOCK THE GOOGLE AI ADVANTAGE: PERFORMANCE MAX, BROAD MATCH, AND FRESH CONSUMER INSIGHTS

10:45 to 12:15 PM Are you ready for the next level of campaign growth? Dive into the dynamic duo of Performance Max and Broad Match, driven by the latest advancements in AI. Learn how these tools collaborate to reach your ideal audience with maximum reach. Additionally, gain insights from the "Decoding Decisions" study into consumer behavior. Utilize these insights and tools to understand your audience better and make the best decisions on your future investments. Learn more about this Masterclass here.

DRIVING CUSTOMER RETENTION AND CONVERSIONS: THE FABLETICS & SUPERVISTA WAY

10:45 to 12:15 PM In this Masterclass, brands Fabletics & Supervista will discuss how they revolutionized their customer retention strategies. You'll find out how to: • achieve significant conversion rate improvements. • transform customers' shopping experiences both online and offline. • reach new audiences and demographics. • After attending this session, you will gain actionable insights and practical tactics, which you can take away and implement for your own business. Learn more about this Masterclass here.

UNLEASH THE POWER OF EMAIL MARKETING AS THE CENTERPIECE OF YOUR PERFORMANCE: DARTAGNAN X KLEINANZEIGEN.DE

12:30 to 2:00 PM Are you ready for the next level of campaign growth? Dive into the dynamic duo of Performance Max and Broad Match, driven by the latest advancements in AI. Learn how these tools collaborate to reach your ideal audience with maximum reach. Additionally, gain insights from the "Decoding Decisions" study into consumer behavior. Utilize these insights and tools to understand your audience better and make the best decisions on your future investments. Learn more about this Masterclass here.

DATA-DRIVEN RETAIL: MAXIMIZING VALUE THROUGH FIRST-PARTY DATA AND CDP

12:30 PM to 2:00 PM Unlock the potential of data-driven retail. Join the panel discussion of retail industry leaders Douglas and Rewe as they delve into how first-party data and Customer Data Platforms transform customer engagement and loyalty, and drive business growth, while providing a comprehensive 360-degree view of your customers. Explore real-world examples and use cases, gaining insights and actionable strategies to navigate your retail journey into the data-driven future. Don't miss this opportunity - secure your spot now. Learn more about this Masterclass here.

TIKTOK ACADEMY LIVE: THE TIKTOK RETAIL REVOLUTION - DRIVING IN-STORE CONVERSION

12:45 PM to 2:15 PM Discover how TikTok transforms user engagement into physical retail success, turning casual scrolling on the For You Page into real-word action. This masterclass will prepare you to: • Implement TikTok's entertainment ecosystem and creator community to bridge the gap between online engagement and offline shopping experiences. • Identify the strategies and solutions required to generate buzz, motivate consumers to take action, and measure the resulting impact on in-store conversion. • Implement best practices and insights from brands who have achieved success in this space. Join us to hear from TikTok's retail experts, partners and clients to take your strategy from screen to store. Reserve your spot now. Learn more about this Masterclass here.

PLANET HUGO: REACHING GEN Z BY EXPANDING HUGO’S BRAND UNIVERSE INTO THE METAVERSE.

12:45 PM to 2:15 PM In order to connect with the younger generation, it is necessary to explore new methods. Discover the journey from HUGO’s first explorations in the Web3 space to a lasting presence on one of the leading digital platforms for Gen Z: Roblox. In this Masterclass, you will learn about collaborating in the Web3 and NFT space with partners like Imaginary Ones. Explore the unique aspects of engaging with audiences on platforms like Roblox, as compared to traditional social media platforms like Instagram or TikTok. Gain insights into how a premium fashion brand can leverage the metaverse to engage with their audience in innovative and new ways. Learn more about this Masterclass here.

SALES OPTIMISATION AND HYPER-PERSONALISATION WITH GENAI AND CRM AT MOL GROUP

12:45 PM to 2:15 PM Learn how MOL Group, in partnership with Salesforce and IBM, is revolutionizing customer loyalty in the gas station and convenience retail sector. Through hyper-personalization and GenAI, millions of customers experience tailored interactions that foster unparalleled loyalty. Explore how this approach shapes the future of customer management. Learn more about this Masterclass here.

BEYOND EXPERIENCE & AI. LEARN THE FUNDAMENTALS OF SCALING DATA BUSINESSES WITH MIELE X

2:30 PM to 4:00 PM The way we perceive, interact & thus experience the world is changing profoundly. When AI finally does take over, what will be left of the status quo we once knew? Well, sit back, relax & enjoy the show! Our hosts will guide you “Beyond Experience” to fully grasp the scale of potential. With charm, acumen & cherry-picked experts, you’ll be presented insights on how to reboot & scale your digital ambitions in 2024. Our destination in this Masterclass is the future of AI-enabled brands but our journey starts with the dirty data work ahead. Translating consent to value to deliver personalization at scale – going beyond the ordinary. This is more than just an AI masterclass – this is Customer Experience Leadership & Data Driven Excellence. Learn more about this Masterclass here.

THE NEW ERA OF RETAIL MEDIA - CREATING VALUE BEYOND PERFORMANCE

2:30 PM to 4:00 PM To retail media or not to retail media, that’s the question—or is it? It's clear in 2024 that retail media is at the forefront of strong advertising and continues to outgrow other channels. Small choices can make all the difference - brands can either be a marketing-follower or marketing-leader. ZMS has extensive expertise based on over 50K campaigns with fashion, beauty, and lifestyle brands from all over Europe, rounding it up with deep data insights from 50M+ Zalando customers. Join us as Heike Lari and Mark Rutten share some insights gained from this data and examine holistic marketing strategies using real-life campaign examples of our brand partners for a deep dive into how they’re creating value beyond performance. Learn more about this Masterclass here.

MORE BANG FOR THE BUCKS: MAXIMIZE REACH AND ADVERTISING IMPACT ON YOUTUBE

2:30 PM to 4:00 PM How does advertising work that is both effective and efficient? How can reach potentials be maximized optimally? What role does AI play in this? Which product innovations lead to success most quickly and how can this be measured? In this masterclass, you will learn how to strengthen your brand with YouTube and simultaneously achieve the best impact along the marketing funnel. Learn more about this Masterclass here.

THE ART OF CUSTOMER ENGAGEMENT: HOW TO THRIVE WITHOUT INVESTING BILLIONS

2:30 PM to 4:00 PM In today's digital age, attention is a valuable commodity. Companies are in constant competition for customers' attention to promote their products and services, making customer engagement a challenging endeavor for any business. In MoEngage's Masterclass, you’ll discover real-life examples from leading brands who have effectively utilized customer engagement to improve retention, growth, and ROI without billions in investment. Learn more about this Masterclass here.

SOUNDCLOUD: PLAY WITH MUSIC, EMPOWER FANDOM, SUPERCHARGE YOUR BRAND’S JOURNEY

2:30 PM to 4:00 PM SoundCloud artists shape and define music worldwide. Dive into SoundCloud's landscape of music discovery, and the resources, tools, and programs available so you can better discover, utilize, and leverage the platform to reach diverse audiences.Through an exclusive partnership with AdsWizz, a modern adtech platform for streaming and podcasts, brands can reach and measure engagement with SoundCloud listeners via robust targeting and motion-activated ads. AdsWizz will showcase the future of audio advertising with case studies for interactive voice ads, synthetic voice ads and AI-generated soundbeds. This masterclass will give you an inside look at how to partner and engage with SoundCloud and AdsWizz to supercharge your brand's journey. Learn more about this Masterclass here.

LEARN COMPELLING AI INSIGHTS AND DATA STORYTELLING USE CASES FROM THE WORLD'S LEADING DATA PLATFORM

2:30 to 4:00 PM As the world's leading data platform, we help people to make the right data-driven decisions. In a deep dive, we'll immerse ourselves in the world of digitalization and use facts, figures and data to provide an outlook on what is driving data and AI. In the next step, we will use a brand-new survey with various use cases to look at what this means for the marketing world, and in the final step, we will use a case to look at the future of data storytelling. Get real insights into the world of tomorrow. Learn more about this Masterclass here.

TIKTOK ACADEMY LIVE: GROW YOUR BUSINESS WITH TIKTOK – MASTERING FULL-FUNNEL ADVERTISING

2:45 to 4:15 PM TikTok isn't just about dancing and viral trends – it's a full-funnel marketing powerhouse. Discover how to craft your full-funnel advertising approach, not only to capture attention but convert it, and learn from Zalando's success story. This Masterclass will prepare you to: • Distinguish TikTok's unique role at each stage of the consumer journey, from discovery to advocacy. • Implement holistic strategies that combine branding, performance and commerce solutions to drive results. • Overcome some of the most pressing marketing and business challenges facing brands today. Want concrete examples? In the panel talk with Zalando you will learn about their learnings for a full-funnel approach on TikTok. Secure your seat now! Learn more about this Masterclass here.

SCALING E-COMMERCE TO $100 MILLION: A 25 YEAR STUDY OF HOW BRANDS HAVE SCALED (AND WHY SOME HAVE FAILED)

2:45 to 4:15 PM Join Ian Hammersley (best selling e-commerce author, speaker & podcast host) and Franz Riedl (Head of DACH of Intuit Mailchimp) as they share candid accounts of navigating the path to $100 million in online revenue. This Masterclass will delve into the intricacies of scaling e-commerce businesses. Through a series of real-world examples, participants will gain a deeper understanding of the challenges and strategies involved in achieving such significant milestones. This Masterclass offers valuable lessons and practical insights that can be applied to your own e-commerce endeavors. Join us for an engaging exploration of the nuances of scaling. Learn more about this Masterclass here.

SUPERFANDOM - HOW BRANDS CAN BUILD THE ONLY MOAT LEFT IN MARKETING

4:30 PM to 6:00 PM The team from STAN – The Fandom Agency will share the philosophy behind their work that won them 100’s of global awards, 1000’s of press articles and billions of impressions for their brave clients. Learn practical tools for growing and leveraging your brands most ardent supporters, and expect to call strangers, compete for merchandise and walk away transformed from this highly interactive masterclass. Afterwards, we promise you will never again let your brand make the mistakes of: • ⁠Obsessing about being seen rather than how you make people feel. •⁠ Caring the least about the people who love you the most. • ⁠Talking about yourselves, when others should be doing it for you. Learn more about this Masterclass here.