Moz Pro vs. Ahrefs

What is Moz Pro?

Moz Pro is an SEO tool that helps users highlight their own website successfully. For this purpose, the tool offers integrated features like a keyword explorer, link builder, as well as website tracking. With Moz Pro's research tools, users can analyze their competitors for example, and search for or compare appropriate keywords. In terms of pricing, Moz Pro is divided into four price categories and starts with the Standard version at $99 per month.

What is Ahrefs?

Ahrefs refers to itself as a complete SEO toolbox and brings with it five different features. With "Site Audit", the own site can be analyzed. Ahrefs also provides recommendations for optimization using health scores. The "Site Explorer" allows for competitive analysis by providing insights into the organic traffic and backlink profiles of websites. The "Keyword Explorer" can be used to determine the traffic potential of keywords, the "Content Explorer" finds successful content in individual niches and the "Rank Tracker" sends automatic reports about ranking changes of your own website and those of competitors.

Ahrefs Functions & Features

✓ Cloud-based SaaS solution (no installation required) ✓ All-In-One-Tool ✓ Rank monitoring & rank tracking ✓ Keyword research ✓ Content creation and content optimization ✓ Technical analyses (crawling) ✓ Onpage optimization ✓ Offpage optimization ✓ Competitive analysis

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