These are the 5 Best Content Marketing Examples

Do you feel like every successful company is involved in Content marketing? There are many reasons why most companies rely on the creation and distribution of digital content such as blog posts, videos, e-books, technical FAQs, guides, and more.

Content marketing is very important for your SEO success, which in turn determines your ranking and therefore your visibility on the net. We have selected for you what we believe are the most successful content marketing examples. In addition, we show you which content marketing tools you can use to inspire your followers with inspiring and informative content.

Successful content marketing examples

1. Content marketing example: Spotify Wrapped

Definitely our number 1! In 2017, Spotify launched a data-driven social media campaign called "Wrapped". The campaign used listener data and produced a series of interesting and funny statistics about their listening habits.

Spotify started offering wraps for users. These wraps include all the songs users listened to in the past year - everything they listened to the most and the songs of their favourite artists.

Every year, millions of users share their wraps on their social media profiles, which is simply brilliant for Spotify. Spotify sends an email to all people who are eligible to be "wrapped" for the year. Many users look forward to this email. It has become a kind of ritual for music streamers worldwide.

This content marketing example worked so well because the strategy was carefully tailored to the users. The number of registrations for the app rose by 21 percent in December 2020 - a sign that even more users wanted to join.

2. Content marketing example: Chipotle

Source: The Scarecrow Animation

The Mexican food brand is another good content marketing example. This company launched a fantastic marketing campaign by introducing a short animation about a scarecrow.

A strategy was developed that integrates various instruments and actions: a mobile game, a website and social networks.

More than 12 million video views, hundreds of comments on social platforms, and more than 400,000 game downloads are some of the results of this content marketing strategy.

3. Content marketing example: ASOS

ASOS shows you with this very well-structured content marketing example, how it works. ASOS sells exclusively online. Via social media, with the help of influencers and celebrities and offers a digital magazine.

The company's blog, Instagram presence, email strategy and video marketing are perfectly coordinated and seamlessly blend into each other.

One of the most interesting strategic decisions is how the company involves influencers in its content marketing: each influencer has their own ASOS Instagram account where they share ASOS styles that customers can buy. These influencers are also prominently highlighted on their website. Each "ASOS insider" has a certain aesthetic that is described under his profile picture. This way, customers can easily recognize which influencer suits their personal style best.

4. Content marketing example: WESTWING

Source: Sylvie Meis Homestory: Exclusive insights into Sylvie's Glam Room 💄 | Westwing

Westwing made a Sylvie Meis home story. The biggest advantage: She is a popular celebrity and is a role model for many girls and women - exactly the target group of WESTWING.

In the video, Sylvie takes her viewers through her apartment, all the way to her Glam Room. In this room are some items that she has from WESTWING and that she presents with enthusiasm. These include chic and practical products that are perfect for the makeup room, such as a hand-woven rug, storage cans and more. The individual products are linked in the video or in the video description. In addition, she talks about personal events such as typical everyday situations in her life, her love for beauty and her cancer.

This content marketing example is particularly successful for us, as it is exactly tailored to the target group and offers product placement in combination with personal input for Sylvie fans.

5. Content marketing examples: Hootsuite

Source: A Game of Social Thrones

Hootsuite shows how to do something really great with a relatively small budget.

How did they manage to do that? They used a current topic of the masses for themselves: Game of Thrones. With this video in GOT style, they were able to reach an incredible number of people. It was viewed over a million times, received 11,000 likes and 400 comments.

What are the advantages of using content marketing tools?

If you're looking for new ways to drive qualified visitors to your relevant content, then content marketing is an effective means to achieve this goal. The content can be designed to answer the questions of the visitors. This way, you can address, for example, highly qualified prospects who are ready to buy services or products. Content marketing tools can help you

• with keyword and topic research.
• in personalizing your content.
• in email marketing.
• in creating high-quality texts, videos, graphics, and audios.
• in managing your content marketing activities and optimizing processes.
• in collaborating within your content marketing team and with external agencies.
• in automating your content marketing.
• in content distribution.
• in content analysis and monitoring.

Have the mentioned content marketing examples sparked your desire to start right away with the first or next campaign? Then you should not do without it: with these tools, you can save time and money by making the creation of your content more effective and improving the quality of the content. They can help you build a good Content marketing strategy and conduct successful Content audits.

How can you perform content marketing analysis and measure your success?

To measure the success of your content marketing, you must define specific goals in advance. Success measurement factors can affect awareness (brand awareness), loyality (customer retention), engagement (interactions), leads (prospects) and sales. Typical KPIs are:

• Awareness: Page views, downloads, and views
• Loyality: Newsletter subscriptions, opening rates, and dwell time
• Engagement: Shares, comments, and likes
• Leads: Contact requests, online training sign-ups, and conversions
• Sales: Sales

Anyone who does not conduct a content marketing analysis and does not consistently monitor will save the effort of a professional content marketing strategy, because continuous optimization is simply part of successful content marketing. You must collect relevant data, recognize relationships in order to discover positive and negative trends at an early stage and intervene if necessary.

Our conclusion on successful content marketing examples

Good content marketing strategies can look very different, this is not only shown by our top 5 content marketing examples! Content marketing campaigns must pursue specific goals, be tailored to the company's target group, and be constantly monitored. So let yourself be inspired by other companies and use the most helpful tools to turn even theory-heavy content into entertaining and easy-to-understand content.