Why Clockin Swears by Review Marketing and OMR Reviews

1. Letting Customers Speak Through Reviews
2. At Clockin, the Entire Team Gets Involved in Review Marketing
3. Review Marketing Must Be Measurable
4. The Value of Being Listed on Software Directories
5. “At OMR Reviews, You Are More Than Just a Number”

Successful products today require more than just a loyal customer base. This is also true for software: Given the strong competition and dynamic market conditions, providers must stay engaged and remain visible to their target audiences beyond their own channels in order to grow. Clockin recognized this early on. Developed from practical needs, the tool primarily offers small and medium-sized businesses an easy solution for time tracking in various worktime models, project documentation, and absence management. With this, Clockin aims to help businesses escape from their paperwork.

To make these businesses aware of the software provider, Clockin uses placements on software information platforms like OMR Reviews. Here, authentic reviews build trust with prospects and provide important leads, often turning into valuable customers. However, review marketing is not automatic. Clockin has shared with us what it takes to succeed with software directories and why it is worth involving the entire company in review marketing.

Letting Customers Speak Through Reviews

“In the time-tracking space, there are many competitors,” says Jonas Tünte, Co-Founder and CMO at Clockin. This was one of the reasons why he and his team decided to list their tool on software information platforms like OMR Reviews. “Our high customer satisfaction and the intensive use of our software have always been our hallmark. That’s why we wanted to let our customers speak through reviews. It’s the most authentic marketing you can do.”

Thanks to its many positive reviews, the software provider has proudly held the OMR Reviews Leader Badge for over a year. Clockin not only displays this badge on their website, but also uses it in performance marketing, at trade shows, and in sales pitches. “It also helps us in other areas, like acquiring exciting partners,” says Jonas Tünte. This has allowed Clockin to attract some interesting and high-profile companies. “It’s a standing when you’re highly listed on OMR or can even be a Leader,” says the CMO.

The decision to convince customers through reviews via OMR Reviews was quick for Clockin. A key factor in this decision, according to Jonas Tünte, was the trust factor of the OMR brand and the platform’s local focus. German platforms in the DACH region, he says, have a big advantage, especially for small and medium-sized businesses, which make up the core customer base for the software provider.

At Clockin, the Entire Team Gets Involved in Review Marketing

Review marketing is not just the responsibility of one department. The entire team is involved: “Everyone at Clockin works with OMR Reviews: marketing, sales, and customer success – ultimately, everyone is connected to the topic,” says Jonas Tünte.

The way the team collects reviews is deliberately kept simple and personal. “We think about which customers might be particularly happy with us,” says the CMO. These satisfied users are then simply contacted and asked for a review. “We do this regularly.” Additionally, users are directly guided to submit reviews on OMR Reviews via Clockin.

The collected reviews are used across departments to stay close to the customer. “Since we were founded from practice, it’s even more important for us to know the language of our customers and understand how they describe problems,” explains Jonas Tünte. Knowing what users like and where problems lie helps Clockin continuously improve its offering. The team takes critical feedback very seriously: “Not every review is positive,” says the CMO. It is from these reviews that he and his colleagues learn a lot about the customers’ problems and understand where improvements are needed in the product. “Even the product team, especially our CPO, analyzes these reviews carefully to identify strengths and areas for improvement.”

Review Marketing Must Be Measurable

For Jonas Tünte and his team at Clockin, it’s clear: review marketing only works if it delivers measurable results. “Lead generation is definitely relevant,” he emphasizes. But for the software provider, it’s not about the sheer number of leads: “What’s exciting is not the quantity of leads, but the quality. When leads come from OMR Reviews, they are often much more qualified,” says the CMO.

The team at Clockin follows a systematic approach to measure the success of review marketing. They analyze the generated traffic and also consider feedback from customer success and sales. In conversations with potential customers, it often comes up that the software provider already stood out to them on OMR Reviews. According to Jonas Tünte, such feedback proves that the visibility through OMR Reviews is working. “OMR Reviews does a lot to market leading time-tracking systems prominently, and you can feel that everywhere. Suddenly, you appear on new radars where you weren’t present before.”

The Value of Being Listed on Software Directories

And the results speak for themselves: Since its placement on software directories like OMR Reviews, Clockin has seen a noticeable increase in its conversion rates from trials to subscriptions. “The collaboration with OMR Reviews is definitely profitable for us,” says Jonas Tünte. What impresses him most is that leads from OMR Reviews often bring much more volume than standard customers for Clockin. “We primarily focus on SMEs. However, some real gems have come to us through OMR Reviews.”

To help other software providers benefit from the advantages of software information platforms, Jonas Tünte shares some tips for getting started with OMR Reviews:

1. Promote the review generation topic internally: Employees need to be on board and understand why the company is focusing on review marketing. Only those who are convinced and motivated can encourage customers to submit helpful reviews.
2. Make successes measurable: If companies can accurately analyze the impact of review marketing, they will quickly see that continuing these efforts is worthwhile.
3. Use context-based landing pages: According to Jonas Tünte, one important lesson was that simply linking your homepage on the OMR Reviews profile doesn’t do much. Instead, software providers should create their own landing pages for users of software directories to individually target and engage potential customers more effectively. This approach led to a significant conversion uplift for Clockin.

“At OMR Reviews, You Are More Than Just a Number”

Since collaborating with OMR Reviews, Clockin has seen some great successes. One particular moment that stands out for Jonas Tünte is: “Our personal success story is getting the Leader badge for the first time,” he says. “For us, it was a great milestone to lead this field among many time-tracking systems. We celebrated that with the whole team because everyone contributed to it. It’s not just a marketing topic, but CS, sales, and product were all involved.”

What makes OMR Reviews so special for Jonas Tünte and his team? “We work with several software directories, no question. But what I particularly appreciate about OMR Reviews, and what makes it the best software directory for us, is the personal contact,” says the CMO. “You always have contact persons, you look at performance together, get advice, and have a sparring partner.” This direct connection ensures that the Clockin team never feels like just another number among thousands. Instead, they work together towards goals and benefit from a pleasant and productive partnership. “And that makes it fun to engage with the topic.”