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Objective Platform

4.3 (3 reviews)
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Customer Support

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Ease of setup

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Objective Platform Pricing

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Objective Platform Reviews (3)...

“customer-centric solutions and professional consulting for media mix modeling”
4.0
K
Older than 12 months
Kathrin
Validated Reviewer
Senior Expertin Media Analytics at
Deutsche Telekom
  • 1001+ employees
  • Industry: Telecommunikation

What did you like?

Media Mix Modelling with Objective Platform gives us the possibility to have a holistic view on all media activities and to create a single point of truth. We can gain insights from media activities in the past and optimize our media planning for future initiatives. The process is very transparent and if required customized solutions are implemented to add value.

What did you not like?

There are no disadvantages in using objecitve platform, if something could be improved, it would be a simplified handling of filters in dashboards.

Which problems are you solving with the product?

Media Mix Modelling allows us to have a holisitc and objective view on online and offline channels and to measure the performance and impact of all channels. With the combination of a Media Mix Model and the Multi Touch Attribution with granular insights for online channels it is possible to allocate media budget on channel and campaign levels.
“HMM lets the blind see”
4.0
D
Older than 12 months
Daniel
Validated Reviewer
Head of Intl' Media at
Deutsche Telekom
  • 1001+ employees
  • Industry: Telecommunikation

What did you like?

Together with Objective Platform, we have been rolling out media analytics across our European footprint for the last 3 years. Objective Platform's holistic modelling gives us good forecasting values and insights that help us to optimally control and optimize our strategic media planning. Good product, very nice people, smart minds and a real added value.

What did you not like?

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Which problems are you solving with the product?

Media Mix Modelling: model online and offline media channels into a holistic view. Multi-touch Attribution: get a detailed view of customer journey level for our online channels. With these setups, we can have the insights to allocate our budget to channels and marketing campaigns.
“Intuitive Handhabung und große Flexibilität bei Abbildung individueller Ansprüche.”
5.0
S
Older than 12 months
Steff
Validated Reviewer
Manager Data Driven Advertising at
Deutsche Telekom
  • 1001+ employees
  • Industry: Telecommunikation

What did you like?

Customized Dashboards ermöglichen Abbildung von Insights konkret nach Kundenbedürfnis. Hohe Transparenz der ausgegebenen Resultate durch zahlreiche Kontrollmöglichkeiten der Datenqualität.

What did you not like?

Ladezeiten sind gerade bei Auswertungen größerer Zeiträume relativ hoch. Bugs, die zu unterschiedlichen oder teils falschen Ergebnissen in der Plattform führen, werden in der Regel nicht automatisiert erkannt und gemeldet (Alertings etc.).

Which problems are you solving with the product?

Faire Analyse und Bewertung der Kanäle anhand von Impact und Performance. Optimierung von kanalübergreifenden Produktkampagnen durch Auswertbarkeit bis Werbemittelebene. Faire und objektive Budgetoptimierung.

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