Objective Platform

4.3 (3 reviews)

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What is Objective Platform?

Objective Platform is a unified marketing measurement solution that helps brands increase the effectiveness and traceability of marketing investments. With sophisticated attribution models, all media channels, campaigns, and non-media factors are linked to business results. The platform provides proven dashboards to learn from past activities and offers optimization tools to better plan future campaigns.

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This is how users rate the product

Ease of use

Marketing Analytics

Average: 8.2

8.6

Meets requirements

Marketing Analytics

Average: 8.9

8.6

Customer Support

Marketing Analytics

Average: 8.5

7.6

Ease of setup

Marketing Analytics

Average: 8

Screenshots & Videos

Objective Platform Pricing

Pricing details

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Objective Platform Reviews (3)...

“customer-centric solutions and professional consulting for media mix modeling”

4.0

Older than 12 months

Kathrin

Validated Reviewer

Senior Expertin Media Analytics at

Deutsche Telekom

1001+ employees
Industry: Telecommunikation

What did you like?

Media Mix Modelling with Objective Platform gives us the possibility to have a holistic view on all media activities and to create a single point of truth. We can gain insights from media activities in the past and optimize our media planning for future initiatives. The process is very transparent and if required customized solutions are implemented to add value.

What did you not like?

There are no disadvantages in using objecitve platform, if something could be improved, it would be a simplified handling of filters in dashboards.

Which problems are you solving with the product?

Media Mix Modelling allows us to have a holisitc and objective view on online and offline channels and to measure the performance and impact of all channels. With the combination of a Media Mix Model and the Multi Touch Attribution with granular insights for online channels it is possible to allocate media budget on channel and campaign levels.

What did you like?

Together with Objective Platform, we have been rolling out media analytics across our European footprint for the last 3 years. Objective Platform's holistic modelling gives us good forecasting values and insights that help us to optimally control and optimize our strategic media planning. Good product, very nice people, smart minds and a real added value.

What did you not like?

I need to write a long text here to complete the textbox, however do not know what I should write. Nothing?

Which problems are you solving with the product?

Media Mix Modelling: model online and offline media channels into a holistic view. Multi-touch Attribution: get a detailed view of customer journey level for our online channels. With these setups, we can have the insights to allocate our budget to channels and marketing campaigns.

“Intuitive Handhabung und große Flexibilität bei Abbildung individueller Ansprüche.”

5.0

Older than 12 months

Steff

Validated Reviewer

Manager Data Driven Advertising at

Deutsche Telekom

1001+ employees
Industry: Telecommunikation

What did you like?

Customized Dashboards ermöglichen Abbildung von Insights konkret nach Kundenbedürfnis. Hohe Transparenz der ausgegebenen Resultate durch zahlreiche Kontrollmöglichkeiten der Datenqualität.

What did you not like?

Ladezeiten sind gerade bei Auswertungen größerer Zeiträume relativ hoch. Bugs, die zu unterschiedlichen oder teils falschen Ergebnissen in der Plattform führen, werden in der Regel nicht automatisiert erkannt und gemeldet (Alertings etc.).

Which problems are you solving with the product?

Faire Analyse und Bewertung der Kanäle anhand von Impact und Performance. Optimierung von kanalübergreifenden Produktkampagnen durch Auswertbarkeit bis Werbemittelebene. Faire und objektive Budgetoptimierung.

Software Guide for the category Marketing Analytics

Marketing Analytics

In our OMR Reviews Software Guide for the category Marketing Analytics we give you a detailed insight into the functions as well as advantages and disadvantages of the tools. Find out more about the briefing or download it directly via the button.

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