Gamification for Review Gen: How Smarter Ecommerce Collects Many New Reviews in a Playful Way
Smarter Ecommerce (smec) shares their playful approach to collecting reviews on OMR Reviews.
SEA, short for Search Engine Advertising, helps you place your links ahead of the competition on search engines through paid ads. Optimizing your ads is crucial to achieve the highest possible ROAS (Return on Ad Spend).
Smarter Ecommerce (smec) is a tool that supports your business in exactly this area. From strategy and implementation to budgeting and campaign improvement, as well as data transfer from Google and Microsoft, the Austrian team assists you with all SEA-related matters.
Since April 2024, the software has been listed on OMR Reviews. VP of Marketing & Growth, Roman Doppler, revealed how the reviews on our comparison platform are helping smec grow and how the company uses gamification to collect more feedback.
Roman Doppler reports on the success story of OMR Reviews and smec. (Source: Smarter Ecommerce)
Learning 1: Integrate Reviews into Your Company Strategy
For Smarter Ecommerce, reviews are of high importance. On online comparison platforms, positive reviews play a crucial role in the B2B software buying journey, where several competitors are vying for potential new customers.
The software provider decided to collaborate with OMR Reviews for several reasons less than a year ago:
- Previous collaborations with OMR (e.g., at the OMR Festival)
- Relevance in the DACH region
- Easy profile creation and maintenance
- Authenticity of reviews
According to Roman Doppler, it’s essential to incorporate this added value into strategic decisions across the company. For example, the marketing team was tasked with further simplifying the review creation process for users using guides.
Learning 2: Use Gamification to Collect Reviews
To gather as many reviews as possible, Smarter Ecommerce uses a promising gamification approach, trying to achieve company goals in a playful way. The idea is simple: the more positive and relevant reviews, the greater the competitive advantage over other SEA tools. In Q2 2024, a challenge was set up for the Customer Success teams:
They were tasked with collecting as many reviews as possible from their customers. The winning team would receive a €500 voucher for their own event at the end of the quarter. This internal incentivization—giving a little motivation—keeps the momentum going, as Roman explains.
Learning 3: Constantly Measure Your Success through Review Marketing
But did this challenge really help? In just about six weeks, smec was able to generate 53 reviews. Roman mentioned that customers particularly praised the team’s professional service. The action led to both quantitative and qualitative benefits. With an increased score from 4.4 to 4.7, the tool climbed from 8th to 4th place in the SEA tools category.
For Smarter Ecommerce, gamification is a true success story. Through clever incentivization of the Customer Success teams, the software provider quickly generated many new reviews on OMR Reviews. The team stayed motivated, and the effectiveness of the review generation campaign was evident. This success could likely be replicated in your software profile as well.
Marvin ist Redakteur bei OMR Reviews. Nach seinem Studium in Englisch und Spanisch an der Uni Augsburg zog der gebürtige Hannoveraner nach Hamburg. Dort ist er im Fitnessstudio, im Kino oder in einem der Sushirestaurants anzutreffen. Neben der Leidenschaft für Sprachen interessiert er sich für digitales Marketing und praktische Onlinetools.
