These are the Best Examples of Email Marketing Campaigns
How to successfully set up an email marketing campaign and what you should pay attention to
- These are the advantages of an email marketing campaign
- How to plan an email marketing campaign
- These are successful examples of email marketing campaigns
- How to create an email marketing campaign with rapidmail
- Here are examples you can implement with rapidmail
To successfully reach your target audience and provide them with the most important information about your company, you cannot avoid an email marketing campaign. It offers you a cost-effective way to address them properly.
Proper planning and preparation of an email marketing campaign is important in order to fully exploit the potential of your mailings and Newsletters and to bind your target group to your company in the long term.
How exactly you succeed in doing this, we will show you with practical examples and Email marketing tips in this article. In addition, you will learn the advantages of an email marketing campaign and the tools you can use to implement it.
These are the advantages of an email marketing campaign
With an email marketing campaign, you can not only turn interested parties into new customers, but also specifically provide your existing customers with relevant content.
An overview of what other advantages an email marketing campaign offers you:
- Low cost with high benefits
- Low planning effort and short implementation duration
- Simple handling (with appropriate, intuitive software)
- Easy expansion and updating of the customer database for mailing dispatch
- Good success tracking (e.g. as opposed to postal dispatch)
- Direct forwarding of the recipients to the online shop / your own website thanks to interactive links and call-to-action buttons in the email
- Good accessibility of contacts: Emails can be read anywhere and anytime
- No scatter loss: Your contacts have usually actively subscribed to your newsletter or agreed to receive advertising mailings from you. Therefore, the acceptance and response rate is much higher than with other advertising media.
How to plan an email marketing campaign
A good start in implementing an email marketing campaign is to first think about which campaigns suit you, your company, the target group and the corresponding occasion. In addition, you can choose from the following mailing types:
- Content newsletters: e.g. last published blog articles, new e-book for download
- Product newsletters: e.g. presentation of new collection
- Sales mailing: targeted customer approach e.g. with suggestion to switch to the higher price model
- Event newsletters: e.g. invitation to the next online webinar
- Email automations: e.g. welcome mail after registration
- Transaction emails: e.g. shipping confirmations
Once you have decided on the appropriate Newsletter example and the right format, you can move on to detailed planning and implementation. These steps will help you:
Choosing the right newsletter tool
When choosing the right Newsletter software you should make sure it suits your company and your requirements. For example, if you only send your newsletters within Germany, you should choose a GDPR-compliant tool for legal reasons. In addition, good deliverability rates of the shipping software play a crucial role in being able to implement a successful campaign - after all, only mailings that actually reach the mailbox can be successful. Other important functions of a mailing tool that make it easier for you to implement your email campaigns are personalization options (e.g. personal welcome of your contacts), a subject line scoring with optimization tips, and the ability to conduct A/B tests to, for example, test the success of different subject lines in advance. Think ahead about what is important to you to find the right mailing software for you.
Define the goals for the email marketing campaign
Think ahead about what goals you want to achieve with your email marketing campaign. Potential goals include increasing sales, customer retention or enhancing brand awareness. Depending on your objectives, you should structure and design your campaign.
Define the target group
To fully exploit the potential of your email marketing campaign, it's important to define and understand your target group. Once known, it's easier to respond to the interests of the recipients and always deliver relevant content. So think about who your newsletter could be interesting and useful for. Personas, i.e. fictitious people who can represent your actual target group, provide support for accurate classification.
Prepare the recipient list
In addition to a general large target group, it is always recommended to divide the target group into different segments, e.g. by persona, age, gender, location, etc. In this way, you can send more targeted content or email campaigns and hit the interest of your contacts exactly. Also, by assigning tags ("tagging") to your contacts, you can form different recipient groups for a targeted email campaign based on buyer group (e.g. new customers or existing customers) or interests (e.g. women's fashion or men's fashion).
Plan relevant content
To deliver suitable content to your target group, always ask yourself the following questions in advance:
- What does my target group expect?
- What is the goal of my campaign?
- Which actions of my recipients do I want to trigger with the newsletter?
Based on these questions, you can then implement your campaign. An email campaign plan can also help you to record important shipping dates in advance, collect suitable ideas and keep a good overview of the various campaigns during the year.
Prepare mailing
With a professional newsletter tool, you can design an email marketing campaign in no time, either using a design template or your own design. When creating your mailing, pay attention to a structured email setup that automatically leads your recipients' gaze to the most important email elements (usually the call-to-action buttons). An appealing and thematically appropriate header image, a short & crisp text and striking call-to-action buttons should not be missing in any mailing.
Determine suitable shipping times
The better you know your target group, the easier it is to set the right times for shipping. Generally, it can be said, for example, that B2B contacts are easier to reach during the day and B2C customers are easier to reach in the morning or evening (before or after work/ university etc.). With a suitable mailing tool, you can plan the desired shipping time in advance with ease.
Evaluate the success of the campaign
After the campaign is before the campaign - also use your selected email marketing software to track the success of your campaign in detail and reconstruct it. For example, the opening rate and the click behavior of the recipients are automatically recorded and presented in a clear reporting. A click map provides information on which links most readers have clicked. The automatic mailing statistics can be used to derive important optimization steps (e.g. for link placement or topic selection) for subsequent campaigns.
These are successful examples of email marketing campaigns
The basis for good preparation and content planning are original ideas for your email marketing campaign. This allows you to directly determine the focus of your campaign. To inspire you, we provide you with the following ideas:
Sales growth and sales promotion
To stimulate sales, product or collection presentations including attractive discount codes or interesting goodies are suitable. Make your customers aware of the new summer collection, for example, by giving them a beach bag for free with every purchase value of €100 or more. Alternatively, you can give all people who make their first purchase with you a 20% discount on their first order.
Strengthen customer loyalty
With individual email marketing campaigns, you can further strengthen your customers' loyalty to your brand. For example, personalized email automations with birthday greetings and a small birthday surprise make your customers feel appreciated and happy. Your brand remains in their memory in a positive way. Thus, the probability increases that they will remain loyal to your company in the future.
Create added value
As part of your email campaign, send useful information about your product, how to use it, tips in the form of instructions or even video tutorials. Once you show your customers that it's not just about your profit, but also about helping them use your products successfully and beneficially, they're more likely to stay with you.
Keep recipients up to date
Newsletters with information about important changes within the company, news in the product offering or new help content on the website are received well. This maintains regular contact with your target group and ensures your brand is not forgotten.
Seasonal occasions
In addition to sales-related objectives, there's also the possibility of sending email marketing campaigns on special seasonal occasions. Whether for summer offers with grill products or for autumn equipment such as hiking boots. Also special "holidays", like Sweatpants Day, offer an optimal opportunity to send alternative newsletters that stand out from the crowd. To prevent losing sight of the forest for the trees, it's worth creating an Email campaign plan at the beginning of the year to have enough ideas for original email campaigns ready at all times.
How to create an email marketing campaign with rapidmail
Once the basis and the most important building blocks are in place, the next step is implementation. A suitable Email marketing tool, like for example rapidmail. Using this software, we will show you in four steps how to implement an email marketing campaign.
Step 1: Create mailing
In the first step, you create a new mailing in your rapidmail account and select the appropriate recipient list. After that, you set the sender name, the subject line and the preheader. The rule here is: the more creative, the better! Thanks to rapidmail's subject line scoring, you can see directly how good and suitable your subject line is or whether it still has potential for improvement.
Step 2: Design mailing
Then you can create and design your mailing. Depending on the target group that should receive the mailing and the content of the newsletter, the design of the mailing can be adjusted as desired, e.g. colorful and playful for delicious cocktail recipes or simple and neutral for serious legal tips. Get creative and think about call-to-action buttons. Interesting headlines and appealing pictures in the mailing also promote the reading of the entire newsletter.
Step 3: Determine shipping time
After the design of the mailing, you can set the desired shipping time. Either the email marketing campaign is sent immediately or you set a later shipping time with rapidmail if you want to send the mailing automatically.
No matter if the mailing should be sent on the same day at a later time, a week
later or even a month later – with rapidmail
shipping times can be easily planned in advance. The campaign is then automatically
sent.
Step 4: Evaluate campaign success
After the mailing campaign has been sent, the success should subsequently be evaluated. This helps you to adjust and improve the following mailings. The rapidmail live statistics in the mailing overview show in real time how many recipients have opened the mailing and clicked on a link in it. The automatic mailing statistics also provide detailed insights into recipient behavior. In the click map, you can see at a glance which links were clicked more frequently and can easily derive from this which topics are most popular.
The rapidmail live statistics in the mailing overview show in real time how many recipients have opened the mailing and clicked on a link in it.
Here are examples you can implement with rapidmail
We'll show you what a successful email marketing campaign can look like in practice with the following inspirations.
Example 1: Online store for care products
In this email campaign example, a new care series is introduced. The simple design and appealing products, which are already shown in the header image, are sure to appeal to a large number of readers. Such a campaign can generally be sent to all contacts as a product presentation. The readers are directed directly to the online store via the call-to-action button.
Example 2: Online fashion store
In this email marketing campaign, the winter sale is used as an occasion to sell the remaining items of the winter collection via a discount campaign. A personal salutation in the newsletter strengthens the personal bond of the contacts to the company. They don't get the feeling that they're just one of many recipients of a mass email, but that they're being contacted personally.
Example 3: Tour operator
In this campaign example from the tourism industry, personalization was cleverly used: Both the greeting and the call-to-action button were personalized for readers. The direct address increases the likelihood of a click on the call-to-action button. Appealing photos from the destination also increase the desire to travel.
Take a look at our software review platform OMR Reviews and let the reviews about rapidmail and Email Marketing Tools inspire you.
Carmen ist Content Marketing Managerin bei OMR Reviews. Zuvor hat sie Content-Themen für einen Lebensmittelgroßhändler verantwortet sowie einen MA in Public Relations absolviert.
