Publisher Ad Management Software & Tools | OMR Reviews

Publisher Ad Management Software: Our comparison presents the best Publisher Ad Management Tools - here you get more useful information

With Publisher Ad Management Software, website operators can organize advertisements on their pages most efficiently. Corresponding tools even allow for managing advertisements across several advertising channels and different advertising networks. In addition to largely automated serving of ads at various places of one's web presence, features to track the performance of advertisements are standards of Publisher Ad Management Software. Especially publishers with many advertising areas can often manage these effectively only with the help of such a program, but smaller providers of advertising spaces also benefit from the greatly simplified processes.

These are popular Publisher Ad Management Software options:

• Google Ad Manager

• Yieldlab

• AdSense

• OpenX

• advanced ad

• Adition

• Rubicon Project

• Xandr Monetize

• Ströer SSP

• smartclip

Good Publisher Ad Management Software offers the following features or advantages:

• It is a central place to monetize all web presences - websites, mobile apps, videos or games - via ads and to organize respective operations.
• Publisher Ad Management Software automates central processes of ad serving.
• It often includes a variety of advertising networks, allowing advertisers active there to place ads on their own pages.
• It has analysis features and provides reports on ad performance, from which important conclusions for optimizing publishing can be drawn.

How does Publisher Ad Management Software work?

In simplified terms, Publisher Ad Management Software manages ad spaces. This is not only interesting for large publishers, but also for bloggers and other individuals/companies and smaller businesses who want to monetize their web activities. These systems create partially automated, highly efficient processes. When using a Publisher Ad Management Tool, the areas of one's own website(s) that are designated for ad spaces are usually defined first. The Publisher Ad Management Software then automatically generates specific code that guides appropriate ads to a place planned for advertising after it has been inserted. This is, of course, very similar to manual ad placement. The difference when using Publisher Ad Management Software, however, is that it usually automatically filters out the potentially best ads for the respective area. This saves publishers a lot of work.

The program shows users an overview of all individual ad spaces. Sometimes it even directly analyzes these and thus provides insights into the probable potential. Certain targeting criteria can be used with some tools. It is not only possible to record the frequency of page views by visitors, but also to record access from specific regions and to use it for the purpose of increasing reach. The previously created advertising offers are then sold by the publishers to advertisers accordingly. The ads finally appear without any further action. In addition to ad scheduling and management, such systems also provide more or less extensive evaluation options or analysis functions. Thus, publishers might be able to check the general performance of their ad spaces, but also to look at individual ads. A report function then presents the data in an elaborated form. The reports can be individually adjusted to one's own data needs.

Publishers can use reports to obtain valuable information about how much certain advertisers pay, how many responses the ads receive, and much more.

What advantages do Publisher Ad Management Tools offer?

Publisher Ad Management Software offers three major technical advantages - the simplified scheduling and management of ads or ad spaces at a central location, useful data, and opportunities for cooperation with other (advertising) programs.

• Easy scheduling and management of ad spaces: Some of today's Publisher Ad Management Tools come from large corporations, such as Google, which have a lot of experience with user interfaces and of course online advertising. Over the years, these companies have continuously optimized their processes, making it easier and easier to organize ads. But this does not mean that only the big players in the market offer good helpers! Smaller software developers also obviously employ very capable developers, UX designers, advertising experts, etc. Which tool is the best fit should not depend on the brand, but primarily on the needs that it can meet.
• Extensive data: Publisher Ad Management Software is usually able to deliver very many and very precise data. This includes both information about advertisers and their performance as well as data from ultimate visitors who are using or not using the ads. It is for example possible to sell specific targeting ad spaces among other things according to demographic data. This and the overall data collection can contribute significantly to an extremely efficient publishing process.
• Interfaces: As appropriate for modern business software, many Publisher Ad Management Tools offer the opportunity to link them with other relevant programs. If detailed user data is needed, one might use a system that can be linked with Google Analytics, one of the undoubtedly most powerful statistic tools. Interfaces are of course a very important argument when the system is to be integrated into an existing advertising management structure or is to replace parts of it.

In general, Publisher Ad Management Software offers great opportunities for any type of publisher. At the forefront here - as just established - are of course the (ideally) immensely simplified processes and the many data to be obtained, with the help of which publishing can be further optimized. Furthermore, companies may be shown completely new ways to make money with ads through the features and linked advertising networks of such programs. On the other hand, the use of good Publisher Ad Management Software is a positive signal for advertisers. The use of such programs makes ad serving very reliable - advertisers can be practically certain that ads will be served correctly and advantageously via Publisher Ad Management Software. This naturally increases the potential for publishers to obtain strong, long-term advertising partnerships. Publisher Ad Management Software is relatively inexpensive and easy to use, making it a good alternative for small and medium-sized publishers for whom an ad server solution would be too costly or too complex to implement.

Who needs Publisher Ad Management Software?

If a website, for example, has more than 500,000 monthly visitors or generally a very large traffic then placing ads on it is often very sensible, because potentially very rewarding. Advertisers can reach many (potential) customers here, which means they will probably be happy to provide appropriate advertising. The organization of such deals, the corresponding negotiations, the approval of ad spaces, and everything else that publishers need to do to serve digital advertising from advertisers on their pages, can of course also be done manually, but this is usually far from efficient. Using Publisher Ad Management Software, on the other hand, takes on many necessaries partly or entirely or makes them much easier. In summary, a Publisher Ad Management System is probably interesting for you if one or more of the following factors apply to you or your business.

• You have very large traffic on your websites.
• You receive many requests from advertisers.
• You are already a publisher and have to manage numerous ad spaces and related processes in a cumbersome manual way.
• You have to/want to manage ads from several advertising networks to increase the potential of your ad spaces and their reach.
• You want to signal trust and reliability among advertisers in order to get better ad deals.
• You want to optimize your publishing based on data.

What important functions can individual Publisher Ad Management Software bring?

The range of functions and setting options vary with Publisher Ad Management Software, sometimes considerably, among different providers. The often-proclaimed death of the online advertising market is, in fact, disproven by a steady and healthy growth – billions of euros are invested annually and enormous successes are achieved when the approach is right. The usage of Publisher Ad Management Software can have a significant part in ensuring this, leading to the availability of many providers of such tools. They all have specific advantages and disadvantages that mostly show in the offered features. They typically have the following basic functions.

• Ad management: With the help of Publisher Ad Management Software it is easy to determine when and where an ad is placed and which users get to see which ads when they visit a website multiple times.
• Format management: The programs enable you to define different types of ads, such as layers, pop-ups, banners, or others.
• Controlling: The systems among others allow to determine how many users have clicked an ad, how many sales were generated by how many clicks or page views, and more.

Targeting, geotargeting and the optimization of ads for various end devices are rather additional functions, although they are also being included in the standard portfolio by more and more providers. Keyword targeting provides the opportunity to present users with ads that are as individual and interesting as possible. This is very important today, as the best advertising is the one that is not primarily perceived as such, but rather as a target group-specific assistance or high-value web content.

Geotargeting ensures exactly this by allowing viewers from certain regions to see special ads that could be interesting for them based on their geographical proximity. Mobile ads have been increasing in relevance for years, as more and more (potential) customers use mobile devices - and this applies to all areas of life.