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Active Agent

3.8 (9 reviews)

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What is Active Agent?

Since May 2020, Active Agent DSP has been part of the Adtech Suite of Adition Technologies AG and describes itself as an 'Omnichannel Digital & Programmatic Advertising Ecosystem'. The tool is designed to enable advertisers and agencies to control the automated purchase of media for all devices and channels (including DOoH, Digital Audio, and Addressable TV). Users have direct access to various Supply-Side Platforms & Ad Exchanges and can choose between different bidding strategies such as Dynamic Buying or 'BidFactoring'.

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This is how users rate the product

8.3

Ease of use

Cross-Channel Advertising

Average: 8.3

7.3

Meets requirements

Cross-Channel Advertising

Average: 8.8

8.3

Customer Support

Cross-Channel Advertising

Average: 8.5

8.9

Ease of setup

Cross-Channel Advertising

Average: 8

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Active Agent Pricing

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Active Agent Reviews (9)

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Active Agent Content

Cross-Channel AdvertisingNils Martens 11/6/2023Using Demand-Side Platforms Correctly: Here's How!

Cross-Channel AdvertisingManuel Pfaff 1/20/2023Digital-Out-of-Home - What Should be Considered?