Best E-Merchandising Software & Tools

E-merchandising, also known as digital merchandising, is the process of strategically placing products or services on a website and providing the right content to boost sales. Similar to brick-and-mortar stores where products are optimally displayed, e-merchandising software ensures that products are effectively promoted and shown to the right customers online. The goal is to enhance customer loyalty, reduce shopping cart abandonment rates, and increase conversion rates.

Successful e-merchandising relies on user data analysis and enables a personalized and individualized experience for customers. By leveraging data from various touchpoints, e-merchandising enhances engagement, sales, and customer satisfaction. A typical e-merchandising software integrates with e-commerce platforms, web content management systems, inventory management, point-of-sale (POS) systems, and customer relationship management (CRM) systems.

To be included in the E-merchandising category, a solution should have the following features and capabilities:

• Strategic product placement
• Personalized content and recommendations
• Data-driven analytics
• Integration with e-commerce and CRM systems
• Optimization of the shopping process