Successful with OMR Reviews: More Trust and Visibility for Webgains

1. Valuable feedback and more visibility for Webgains
2. This is how Webgains uses OMR Reviews
3. How providers benefit from OMR Reviews

Reviews are not just an important basis for decision making for potential customers. They provide software providers, for example with useful input for product optimizations. The affiliate network Webgains has successfully incorporated OMR Reviews into its marketing mix and uses customer feedback in product development.

Valuable feedback and more visibility for Webgains

Webgains sees itself as a "smart affiliate marketing network". Since its foundation in 2005, the network has been bringing advertisers and publishers together, enabling effective ad placements. For this purpose, Webgains offers, among other things, database and shopping cart tracking, a staggered system of commissions and a retargeting, e.g., on a CPO basis.

With its profile on OMR Reviews, the provider wanted to gain closer proximity to its own network and gather valuable feedback from its customers via the reviews. After all, reviews not only help prospective buyers in their decision-making process, but are also essential for improving one's own services. In addition, being on a review platform increases online visibility, which was another important argument for Webgains. After all, many interested parties gather information on providers on platforms like OMR Reviews before making a purchase. Those not listed in the category being searched for risk being overlooked by potential leads.

This is how Webgains uses OMR Reviews

The affiliate network is proud of its high ratings on OMR Reviews. This is something that Webgains likes to communicate externally:

• The Badges are placed by the network, for example in email signatures and on its own website
• On its website and on social media, Webgains publishes individual reviews as user feedback
• The network also uses reviews for sales purposes to validate its services

On its website, the affiliate network Webgains advertises with its OMR Reviews badges.

In order to receive more reviews, Webgains regularly organizes review challenges: Users who submit a review receive an incentive, and internally, employees are rewarded for collecting particularly many reviews. Here, OMR Reviews supports with the voucher management, for example.

One highlight for Webgains are the video reviews that we at OMR Reviews record during the OMR festival, for example, and incorporate on the provider's review page. Marketing Manager Stephanie Meyerdierks is delighted that the positive feedback from customers is visibly documented for all to see: “We have always prided ourselves on excellent customer service - the many reviews and numerous badges have now proven that in black and white.” On its OMR Reviews profile, the affiliate network can also highlight special features and here too show that it stands out from the competition thanks to its customer service.

These are Webgains' tips for you:

• Communicate and celebrate recognitions such as badges on your website or social media, showing how popular your services are.
• Stay tuned: motivate your customers and users to submit reviews on different channels.
• Encourage your employees e.g., with challenges to collect reviews, as they can generate the majority of reviews.

How providers benefit from OMR Reviews

For Webgains, OMR Reviews is a helpful channel that simultaneously generates awareness and builds trust. The affiliate network uses the reviews and badges specifically in its communication and has a trustworthy argument for its services.

And this is what according to providers speak for OMR Reviews:

• Better visibility for the own brand, e.g., through user-generated content, including reviews, or through mentions in the OMR Reviews content hub and newsletters.
• The honest feedback from users and customers that helps providers improve their products.
• Reviews and recognitions that not only generate trust but can also be used as advertising material.
• Support in software selection and helpful insights through genuine, independent reviews.

Your product is not yet listed with OMR Reviews? You can remedy this quickly and simply, just submit your request here.