You Should Sell These Products on Amazon

1. These products you should sell on Amazon
2. How to find the best products to sell on Amazon
3. These are the best tips for selling products on Amazon
4. Make better sales on Amazon through automated PPC

Probably there is hardly a person who has never ordered anything from Amazon. On average, the online giant ships 1.6 million packages a day. More than half of all people who search for products on the Internet start their search on Amazon.

This offers for you as dealers a huge potential, because you too can sell your products on the world's largest online marketplace and thereby increase your sales. In this article, we will introduce you to the products that you should sell on Amazon and tell you how to find out which products have a high chance of success for your company on Amazon. Also, you will learn about the tips and tricks to optimally utilize the Amazon sales channel.

These products you should sell on Amazon

There are some evergreens, that always sell on Amazon. While the supply is high in these product categories, so is the demand, which is why it may be worthwhile for you to enter through these areas. These include:

• Books
• Digital products
• Clothing, shoes & jewelry

At first glance, these areas may not seem particularly exciting, but they can be marketed very well and are constantly in demand. More and more authors use Amazon as a self-publishing platform to sell their products without having to deal with traditional publishers and prove themselves in brick-and-mortar bookstores. Furthermore, the number of people using eBook readers is continuously increasing, offering great potential for corresponding reading material. But software can also be easily distributed to your customers via the sales platform. From antivirus software to tax programs - you are with your digital products where your customers are looking for them. If you sell clothing, Amazon can be the ideal platform for your products, as you can determine their presentation yourself and do not have to follow rigid guidelines regarding the offer price.

A look at the Amazon bestseller list shows more categories that offer opportunities for you. This applies especially to the following categories:

• Electronics
• Camera & Photo
• Handmade
• Pet supplies
• Toys & Games
• Home & Kitchen

The Amazon bestseller list at the time we wrote this article.

Of course, you can sell all products whose distribution is allowed on Amazon via the online marketplace. However, it turns out that products with certain characteristics perform better than others. The ideal Amazon product is small and relatively light, saving you costs for storage and shipping. They are priced between 10 and 40 euros, which means they often end up in your customers' shopping cart spontaneously. Furthermore, your products should have a clear customer benefit and a clear use . Ideally, the demand for this item remains relatively constant throughout the year and does not show any seasonal highs and lows. Also, you should make sure that no buyer can injure themselves on a defective product. If your products have these characteristics, they are ideal for selling on Amazon.

How to find the best products to sell on Amazon

You have found a category in which you want to sell your products on Amazon and really get started? Great! Then it's time to get into the details. This means you now need to identify which products are best suited, to be presented and sold on the platform. Because even though you can sell any product, this is not the right choice for every item. What can you do to identify the best products for your sales success?

Use the Amazon Best Seller Lists

First, conduct a thorough product research. Just like in brick-and-mortar sales or the range in your online store, it is important to know what your competition has to offer. Take a close look at the top-ranking products in the category. What keywords do they use? With what and how many images do they convey the benefit and quality of the products? What promises are contained in the product descriptions? And of course, the price also plays a role. Now you compare this to your company and your products. Be honest with yourself when asking whether you can present your products better. Otherwise, you will be punished with a lack of sales. In this context, consider the following points:

• Can you score with high-quality photos? You should post at least 3 - 5 of these to give your customers a positive and comprehensive impression.
• Do you formulate the title of the product offer more fittingly and appealingly? It should be attention-grabbing, but not sensational, and above all, it must be true.
• Is your proposed price appropriate or does it significantly exceed the top products in the respective categories? Even if your products are worth their price, it can happen that customers do not recognize the advantage over other products and orient themselves solely on the price, thereby excluding your offer.
• Do you write appealing product descriptions? With these, you pick up your customers and make them understand why they should buy your product and not the competition's.

Use the FBA Calculator

Another way to find out which of your products are best suited for sale on Amazon is the FBA Calculator. FBA stands for Fulfillment by Amazon and refers to a shipping method - namely, when you store your products with Amazon and have them shipped to your customers on your behalf. With the FBA calculator, you get an overview of the fees incurred and can thus draw conclusions about your profit. By entering the main keyword of your product into the calculator's search bar, it searches the database in the background for similar products and can thus show you a list of the costs incurred. To calculate the shipping costs, you then need the dimensions and weight of your product. Simply enter these under the Shipping Costs tab to get an accurate estimate of the costs incurred. If you know these, you can determine your profit from selling the respective goods on Amazon. If this appears too low to you, it could be that this product is not suitable for sale.

Amazon allows you to sell in many product categories. However, we recommend that you reconsider selling certain goods.

• Products that do not yet exist on Amazon: There does not seem to be a high demand for this product yet. Of course, you can still be successful. However, in the beginning, it will be very labor-intensive and costly to arouse your buyers' interest.
• Extremely cheap products: Often with very cheap products, i.e., up to about 15 euros, you are only left with a very small margin, which is why the inclusion in your range will sometimes not be worth it.
• Seasonal products: Demand for Easter items or Christmas decorations will fall back sharply after a few weeks and stagnate. Therefore, you should broaden your horizons if you want to include these products in your range to offset the storage costs through other margins.
• Fragile and bulky products: Laboriously packed and large packages cause very high shipping costs for you. If the products then possibly arrive damaged at the customers, you must also send them a new product at your expense. This eats up your margin and therefore rarely pays off.

There are also some products whose sale is not permitted by Amazon. In addition to the sale of live animals and firearms as well as their accessories, Amazon does not sell products that

• violate legal regulations
• infringe copyrights
• have been recalled by the manufacturers or a government authority
• pose a potential hazard
• represent a monetary value, such as a voucher
• contain nicotine
• are prescription
• weigh more than 30 kg and are longer than 150 cm
• need to be deep-frozen
• fall under the Narcotics Act

If your products do not fall into any of the mentioned categories and you are convinced to want to start selling on Amazon, now let's move one step further.

These are the best tips for selling products on Amazon

In order to sell your products successfully on Amazon, you need positive reviews. Therefore, focus right from the start on getting these from your customers by posting high-quality product pictures, delivering the products quickly, and responding courteously to questions and complaints. If you ship your packages yourself, make sure to pack them carefully and lovingly. A thank-you card for the order leaves a positive impression on the recipients. The more positive reviews your article collects, the higher it rises in the Amazon ranking. But it is also important that you as retailers receive positive reviews for your Amazon shop. Because this increases the likelihood that potential buyers will trust you and buy the items offered.

Another possibility to perform successfully on Amazon is the optimization of your product pages. By using popular keywords within your product descriptions, you increase the organic search hits where customers get your results played out. This measure increases your sales on the platform and increases the visibility of your brand. You can perform this optimization over and over again. However, use only the keywords that really match your articles, because a wrong result leads to negative feelings in the searchers and they associate this with your company.

Last but not least, if you run a shop on Amazon, one thing is important - traffic. Make sure your products are noticed, because only then will they sell. You generate this traffic not only through organic search hits, but also through paid search results. The magic word here is: Amazon Pay Per Click, short PPC. Here, just like with Google Ads, you bid on keywords. If you assert yourself against your competition, you supplement and increase your organic turnover through Amazon Ads, as your advertising is displayed. You can either manage your Amazon ads manually or use an AI-based tool that automates this work for you.

Adspert offers you a convenient and intelligent solution for performance-oriented advertising. The algorithm optimizes your bids for keywords, products, and placements for Amazon PPC and continuously adjusts them. This function saves you time and at the same time increases your profit, as you are making the most efficient bids. With the help of this software, you improve your keyword management, as it analyzes the keywords from your automatic campaigns and provides suggestions for your manual PPC campaigns.

You use Amazon Sponsored Products or Sponsored Brands, but don't know what to do with the numbers you receive for this? Here, too, the PPC tool. supports you. Play through various scenarios for optimizing your results and analyze how changing your goals affects the performance of your PPC campaigns. This helps you make better and more informed decisions. If Adspert recognizes that your campaigns can benefit from a budget change, the tool will automatically inform you about this. You will receive this message both if your budget is too high and not completely used up, as well as if your budget is too low and is used up too early.

Adspert transparently shows you when your budget is too high or too low.

You can find even more Amazon-PPC software on our software rating platform OMR Reviews. Here, you have the choice between more than 15 tools that help you sell your products via Amazon.

Make better sales on Amazon through automated PPC

There are many ways and categories in which you can be successful on Amazon. A look at the bestseller lists and a comparison with your own products and capabilities quickly show you whether entering this category can be worth it for you. Very popular - with consumers and retailers - are digital products, clothing and books as well as electronics, toys and household accessories. If you want to increase the traffic for your articles, but don't want to manage your Amazon ads manually, it is best to use an AI-based tool like Adspert. This provides you with interesting insights into the possibilities of your campaigns and assists you in significantly increasing your sales.