Artificial Intelligence in Content Marketing: These Prompts and Tools You Should Know!

1. What are the benefits of using AI in content marketing?
2. What are the challenges of using AI in content marketing?
3. How can AI be used in content marketing? 
4. AInauts
5. who offer you their assistance in creating content. And every month, countless more are added. I have looked more closely at the following tools. Incidentally, I have deliberately left out the
6. Forbes
7. Onlinemarketing.de

According to a recently published IFO survey just under 13 percent of German companies use AI tools in their daily work. While some plan to introduce them shortly, a full 40 percent do not consider AI important at all. However, artificial intelligence, especially in Content Marketing offers many possibilities to Content not only to target more accurately, but also to create it more efficiently. How this works and what needs to be considered, you will learn in the following article.

What are the benefits of using AI in content marketing?

AI tools can primarily take over the no-brainer tasks. That is, tasks that do not require much brainpower but still need to be done. If you have already written the hundredth product description for a chair in an online shipping, you know what I am talking about. 

AI does not complain and can easily write 200 more product descriptions per hour without any inspiration blockages. And that is just one of many examples of how using the right tools can make your life easier. 

However, all tools have one thing in common: They are not magic machines. If you have ever tried tools like ChatGPT and then gave up frustrated because the results do not deliver the desired quality, you have already lost. We cannot avoid deeper engagement with individual tools and their possibilities. Dealing with this If you are willing to, you will quickly be rewarded with good results. 

What are the challenges of using AI in content marketing?

But even after the first euphoric moments, we must not forget that AI tools are ultimately just that: Tools. 

It is important to know how they are used correctly and where their limits lie. That also means always staying critical and asking yourself the following two questions:

1. Are the results factually correct or has the AI "hallucinated" and invented details? 
2. Do the results match the company values? 

If you do not pay attention here, you can quickly cause great damage. Just last year, the fast-food chain Kentucky Fried Chicken, showed what all can go wrong. KFC used an AI-driven bot to link national holidays with advertising messages. The smart solution sent the appropriate dishes to the relevant holidays via push notification without any human intervention.

Until the eve of the 84th anniversary of the Reichspogromnacht. In memory of this terrible event in German history, KFC recommended its customers to enjoy "more tender cheese with crispy chicken". 

Of course, apologies and clarifications soon followed - but for the community and the press, it was already too late.

How can AI be used in content marketing? 

The possibilities of integrating AI tools into your daily work routine are almost limitless. Therefore, I will only list a small selection here, which have already helped me a lot in my daily routine. 

Creating Texts

Tools like OpenAI ChatGPT, Google's Bard, or Claude are the perfect sparring partners when it comes to text creation. Depending on the requirement, they can provide creative springboards translate texts, or proofread them. Please do not get me wrong, I am by no means recommending copying texts without scruples. But if you have ever had a writer's block, you know about the wonderful effect of little nudges in the right direction.

Creation of SEO texts

AI tools can not only wonderfully spit out SEO-optimized texts, but are also well suited to predict trends and thus find keywords, which may only become relevant in the future. , In addition to pure text search, the search via voice assistants like Siri, Alexa, and Co. remains a relevant field for SEO copywriters. AI tools can also help find the right keywords.

Testing of ideas and concepts

Almost every company works with Personas. Feed ChatGPT with persona data and tell the tool to behave according to this persona in your following requests. Ask it thereafter whether it understands your post, the concept, or the idea and how it is received. Furthermore, as a persona, ChatGPT can also suggest how you can develop your approaches further.

Visualization of ideas

Sometimes a picture does say more than a thousand words. It is just too bad that not everyone can handle a pen or Adobe PhotoshopTools like Midjourney, Bing Image Creator, or DALL-E give you the opportunity to quickly visualize and test your ideas during the day. At the same time, they can serve as springboards for graphic artists, to further develop these.Of course, there are countless other possible uses. But the more you try out for yourself, the more likely you are to find your own suitable examples.
Two prompts that will take your content creation to a new level

There are countless prompts on the web that can make your tasks easier. One of my favourite sources is the readable newsletter by the

AInauts

. Typically, there are always helpful prompts here that can help with content creation. Like the following two: One-Shot Prompt Technique Text AIs deliver better texts when they have had the opportunity to learn from you beforehand. With the One-Shot Prompt technique, you give your request a direct example and thus increase the chance for usable results.

Example

I want you to help me design a [blog article] about [my topic]. You need to adopt the style and tone of the [example article] inserted below: [Add an example article]

Few-Shot-Prompt Technique 

Unlike the previous prompt, you give the text AI several examples from which it can learn.

Example

You are a professional copywriter and a genius of headlines. Learn from the 10 headlines inserted below and generate 5 new headlines for [my topic]. [Insert 10 examples] 

Of course, the prompt also works for blog posts, product texts, etc. Give it a try. You will see that your AI-generated texts will make a

qualitative leap forward.

What tools enable content creation with AI?Just like prompts, there are also countless Tool providers

who offer you their assistance in creating content. And every month, countless more are added. I have looked more closely at the following tools. Incidentally, I have deliberately left out the

all-time popular ChatGPT here.Retresco Text EngineAt first glance, this is a pure text AI. But Retresco

offers so much more. The Text Engine can be fed with all your product data, advertising texts, and information.

Once trained with these data, Retresco always produces the appropriate texts.This is not only practical but also scores points in terms of data protection because you train the Text Engine in a closed environment - unlike, for example, ChatGPT. After quality control, you can publish your texts at Retresco via a Rest API directly on your website or social media channels. This makes the Retresco Text Engine almost like an All-in-one tool.Meta AI SandboxWith the AI Sandbox

Meta makes the heart of many marketers beat faster. The AI allows

to create different variants of your assets at the push of a button. You need multiple variants of your copy - click. You want to test how your product looks against different backgrounds - click. You need your asset in different formats for the feed, reel, or story? You guessed it - click. With the AI Sandbox, you can drive your Test-and-Learn approach without much additional effort to new heights. Ok, the tool is still in the testing phase and is not available to all marketers. But the big roll-out is just a question of time.TikTok Script GeneratorWith the Script Generator

TikTok provides a valuable

sparring partner in the creation of short video formats. Here, you enter information about your topic or your brand and enrich it with data on keywords, duration, and the video format. After a click, the Script Generator provides a finished script including hooks and Call-To-Action elements.In the initial tests, the results were quite usable and gave good impetus for further ideas. The tool is free. You just have to register in the TikTok Creative Center to be able to use it.ConclusionAs described above, AI tools can greatly simplify our everyday life - provided they are used correctly. But no matter how many more articles you will read on the subject or have already read, in the end, you have to try it out for yourself. Don't let it discourage you if the results do not match what you had in mind. The more you use the tools, the better your results will be. Promised. 
Sources

Forbes

→ General (Feb. 2023)

Onlinemarketing.de

→ Sandbox (May 2023)tech.co

→ Sandbox (May 2023)contentbird.io

Mawave → Opportunities and risks in content marketing (March 2023)

content manager

→ Opportunities and risks in content marketing (August 2022)Hubspot

→ AI in MarketingTextbroker

→  AI in MarketingHorizont

→ ChatGPT and Bing CostsForbes

→ AI and SEOEdenspiekermann

→ the power of promptsBBC

→ KFC FailMuse by Clio

Horizont → Use of AI in Germany

AINAUTEN

→ Prompts → Nutzung von KI in Deutschland

AINAUTEN → Prompts