Braze Reviews (49)
AI-generated summary
What users say about Braze
Based on 49 reviews
Braze is appreciated for its intuitive, user-friendly interface and well-thought-out Canvas features. Users praise Braze for flexible segmentation, allowing easy creation of reusable user segments, and for dedicated customer support. However, drawbacks of Braze include limited reporting and analytics features, often perceived as insufficient. Additionally, users criticize the suboptimal email builder and high premium pricing, which can be difficult to afford. Overall, Braze solves complex segmentation tasks, although Braze still shows weaknesses in detailed evaluation and email creation.
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“Tolles Tool und Team”
5.0
N
Older than 12 months
Nick
Validated Reviewer
Marketing Manager at
Statista
- 1001+ employees
- Industry: Market Research
Use cases:
Customer Engagement Plattform (CEP)Marketing Automation
What did you like?
Onboarding und generell die Funktionalität und UX sind große Stärken. Es gibt eigentlich jedes gewünschte Feature und laufend neue Updates. Besondere Features sind für mich der Marketing Automation (Canvas) Builder, der sehr übersichtlich und umfängliche Möglichkeiten bietet verschieden Marketing Channels zu kombinieren. Ein kleines aber tolles Feature ist dort auch die Clean Up Funktion. Der Email Builder ist ebenfalls simpel und trotzdem funktional. Es lassen sich einfach neue Mobilansichten definieren, testen mit Inbox View oder anpassen von Größenverhältnissen.
What did you not like?
Transparenz bei der Abrechnung. Datapoints waren komplett neu und generell ist das Tool schon etwas zu teuer. Was Funktionalität angeht fällt mir aber nichts großes auf.
Which problems are you solving with the product?
Die Automatisierung unserer Journeys mit anderen Kontaktpunkten außerhalb von Email war für uns immer ein Problem da unterschiedliche Channels nicht nativ eingebunden waren. Jetzt können wir in einem Tool definieren, welcher User zu welchem Zeitpunkt mit welchen Nachricht und über welchen Channel sie kontaktiert werden sollen.
“its seamless cross-channel capabilities, advanced segmentation, and targeting features”
5.0
K
Older than 12 months
Kaoane
Validated Reviewer
CRM lead at
Zalando
- 1001+ employees
- Industry: Retail
Use cases:
Marketing AutomationMobile MarketingPush Notification
What did you like?
What I like the most about Braze is its seamless cross-channel capabilities, which allow for personalized and timely communication with customers across various platforms.
What did you not like?
While the platform offers robust analytics and reporting capabilities, navigating and interpreting the data can sometimes be challenging, requiring a steep learning curve
Which problems are you solving with the product?
One significant challenge Braze helps address is effectively reaching customers across multiple channels, including email, push notifications, and in-app messaging, ensuring consistent and personalized interactions regardless of the platform they prefer.
“Experience-driven Commerce”
Source of review
5.0
M
Older than 12 months
Marc
Validated Reviewer
Digital Product Consultant at
tonies SE
- 51-1000 employees
- Industry: Entertainment
Use cases:
Customer Engagement Plattform (CEP)Marketing AutomationMarketing Platforms
+ 3 more
What did you like?
Braze setzt auf eine event-basierte Architektur, die es uns ermöglicht, Nutzerinteraktionen effizient und in Echtzeit zu verfolgen sowie darauf zu reagieren.
Die Einbindung in unseren Standard-Technologie-Stack verlief reibungslos, was die Implementierung und den täglichen Einsatz von Braze wesentlich vereinfacht hat.
What did you not like?
Das Produkt Katalog Feature kann (derzeit) keine Produkt Kataloge via URL selbstständig importieren. So können wir nicht bspw. unseren Google Shopping Feed nutzen.
Which problems are you solving with the product?
Braze ermöglicht es uns maßgeschneiderte und relevante Experiences für unsere Kunden zu designen. So verbinden wir mit Braze verschiedene Touchpoints zu einer konsequenten Experience und reichern bestehende E-Commerce Features mit weiteren Optionen/Kommunikationskanälen an.
“Platform to revolutionise your CRM marketing ”
Source of review
4.5
I
Older than 12 months
Irina
Validated Reviewer
CRM Executive at
Aman
- 51-1000 employees
- Industry: Hospitality
Use cases:
Customer Engagement Plattform (CEP)Marketing Automation
What did you like?
Multichannel and data driven approach, advanced reporting and campaign analytics, constant platform improvements, strong customer support (for technical questions and success manager for strategic planning)
What did you not like?
User experience on the platform can be improved - simplified, making this a bit more visual, having more opportunities to create campaign folders and easier way to manage user rights
Which problems are you solving with the product?
Omnichannel marketing in one platform, advanced segmentation, data sync with Meta and Google Audiences. Benefits: manage different look and feel for mobile vs desktop, easy to build drag and drop templates, heatmaps, functionality to build canvases and automate campaigns
“Flexible, user-friendly, documented, and integrated”
Source of review
4.5
P
Older than 12 months
Pam
Validated Reviewer
CRM Team Lead at
KoRo
- 51-1000 employees
- Industry: Food & Beverages
Use cases:
Marketing AutomationCustomer Engagement Plattform (CEP)Personalization Engines
What did you like?
In my role as a CRM manager, Braze has consistently impressed me with its flexibility, allowing me to tailor strategies with ease over the 1.5 years of use. The user-friendly interface has been a game-changer, simplifying navigation and boosting operational efficiency. The wealth of integration options further elevate our overall management experience.
What did you not like?
While the user-friendly interface is a strong point, some of braze's more advanced features might have a steeper learning curve, requiring additional time and effort to fully grasp and utilize effectively.
Which problems are you solving with the product?
Braze facilitates personalized communication with customers at a larger scale, ensuring that messages, offers, and content are relevant to each individual's preferences and behaviors.
“Fantastic customer experience and community”
Source of review
5.0
S
Older than 12 months
Simone
Validated Reviewer
Director of Customer Loyalty at
TIER Mobility SE
- 51-1000 employees
- Industry: Transportation/Trucking/Railroad
Use cases:
Customer Engagement Plattform (CEP)Marketing AutomationMobile Marketing
+ 1 more
What did you like?
1. Robust, feature-rich customer engagement platform that offers CRM, Product and Marketing teams a ton of flexibility with easy-to-use, intuitive UI. 2. Strong customer success team who understand the needs of your business and offers support and advice, alongside their training modules and lessons. 3. Frequent feature launches and product updates that are at the cutting edge of Martech and AI development.
What did you not like?
The search function can be improved (especially when campaigns and activities start scaling), otherwise no complaints/dislikes.
Which problems are you solving with the product?
- Implementation of advanced, multi-channel customer lifecycle journeys and quickly scaling them for localisation across markets to optimise for CLTV and retention - Quick implementation of Product team requests (e.g. surveys, data collection) supporting product launches and engagement - A/B / multivariate testing + data collection are easy to implement thanks to canvas flow and wide range of native integrations and partners.
“Super flexible und nutzerfreundliche Plattform mit vielen Möglichkeiten ”
4.5
J
Older than 12 months
Julia
Validated Reviewer
CRM Manager at
WW (Deutschland) GmbH
- 1001+ employees
- Industry: Health, Wellness and Fitness
Use cases:
Mobile MarketingCustomer Engagement Plattform (CEP)
What did you like?
Braze ist wirklich einfach zu bedienen und es gibt relativ viele Trainings-Videos, falls man doch mal nicht weiterkommt. Im Vergleich zu anderen Plattformen, die ich vorher genutzt habe, bietet Braze einiges mehr an Flexibilität. Vor allem bzgl. Targeting und automatisierten Kommunikationen, auch über mehrere Kanäle hinweg. Templates können außerdem unkompliziert geteilt werden, was sehr hilfreich ist, weil wir mit mehreren Ländern innerhalb der Plattform arbeiten.
What did you not like?
Nur zwei Kleinigkeiten: Beim Scrollen innerhalb der Campaigns lädt es immer wieder automatisch neu und man landet wieder ganz oben. Es gibt eine Suchfunktion, aber es wäre super, wenn man auch durchscrollen könnte. Und wenn man 2 Tabs geöffnet hat, z.B. für Copy/Paste, lädt Braze manchmal spontan neu und alle Änderungen sind weg.
Which problems are you solving with the product?
Wir nutzen Braze hauptsächlich für E-Mail und Push für alle Arten von Kundenkommunikationen. Personalisierungen lassen sich durch jede Menge Segmentierungs- und Filtermöglichkeiten flexibel ausspielen. A/B Tests können sehr einfach umgesetzt und ausgewertet werden, sowohl in einzelnen Kampagnen, als auch in Canvases. Vor allem die Intelligent-Features sind super spannend, um Kunden in ihren bevorzugten Kanälen und zu ihren Zeiten zu erreichen.
“Braze is surely a leading platform in the CRM-world.”
4.5
K
Older than 12 months
Krzysztof
Validated Reviewer
CRM Lead at
GetYourGuide
- 51-1000 employees
- Industry: Leisure, Travel & Tourism
Use cases:
Mobile MarketingCustomer Engagement Plattform (CEP)
What did you like?
GYG uses Braze as a centralized place to store customer data (both engagement and transactional information), decide on the segmentation logic, and build complex CRM flows. We make use of the possibility to use a mix of 5 CRM channels (email, push, in-app, web pop-ups, content cards) and sync them together to maximize engagement and in consequence increase CLV.
What did you not like?
For some more complex issues, we need Tech support (and these resources are not always easy to get). If you use Braze having a Technical CRM manager embedded into the team would surely make sense and increase your testing velocity.
Which problems are you solving with the product?
Our main goal is to increase a CLV of our customers. We do that by focusing on new subscribers' activation, cross-sell post-booking experience, increase engagement in between trips to bring people back to our owned remarketing. We use Braze to tackle all these problems. Additionally, we make use of geo-fences, and geo-location information to send relevant messages to our app users.
“Sehr robuste Plattform für mehrkanälige Kommunikation und Kunden-Lebenszyklus-Management”
5.0
K
Older than 12 months
Ken
Validated Reviewer
Head of Member Marketing + Retention at
WW (Deutschland) GmbH
- 51-1000 employees
- Industry: Health, Wellness and Fitness
Use cases:
Mobile MarketingCustomer Engagement Plattform (CEP)
What did you like?
Die flache Lernkurve durch das leicht navigierbare UI inkl. einfacher Fachsprache; die Flexibilität, diverse Datenpunkte als Custom Attributes und Custom Events integrieren zu können; die sehr gut durchdachte und gut handhabbare Canvas-Bau-Funktion; die eigens entwickelten Weiterbildungsmodule; starke Kundenberatung und Verständnis für unterschiedliche Branchen.
What did you not like?
Nur ein sehr kleiner Skrupel: Das UX ist an manchen Stellen noch etwas optimierungsbedürftig (z.B. nachdem man das Fenster einer zu bearbeitenden Kampagne schließt, muss die Kampagnenübersicht jedes mal neu laden).
Which problems are you solving with the product?
Wir nutzen die Software, um Kommunikationen mit Kunden über verschiedene Kanäle hinweg (insb. E-Mail + Push-Benachrichtigungen) aufeinander abzustimmen, und die korrekten Botschaften an die korrekten Zielgruppen zum korrekten Zeitpunkt und im korrekten Kanal zu senden. Braze unterstützt dies z.B. durch die Intelligent Channel und Intelligent Timing Tools, die es uns ermöglichen, dem Kunden eine Kampagne über den bevorzugten Kanal und zum für ihn besten Zeitpunkt zu senden. Die robusten Tools zur Audience-Bildung erlauben es uns zudem, sehr spezifische Zielgruppen zu definieren und ihr Verhalten mit unserem Produkt im Laufe der Zeit zu monitorn.
“Braze bietet mit ihrer Fullstack Web-Lösung ein intuitives, innovatives CRM Tool.”
4.5
Y
Older than 12 months
Yasemin
Validated Reviewer
Marketing Managerin at
XING/ New Work SE
- 1001+ employees
Use cases:
Customer Engagement Plattform (CEP)Mobile Marketing
What did you like?
Fullstack (Zielgruppenselektionen, Anlage von Werbemitteln in den Bereichen Email/ Onsite/ InApp/ Analytics). Positiv ist auch die Usability sowie die Übersichtlichkeit bei Userprofilen inkl. Datenbankinformationen und Kampagnen-Kontakthistorie.
What did you not like?
Schwierige Onsite Aussteuerung.
Schwierige Implementierung einer Ausschlusslogik bei automatisierten Kampagnen.
Kundenselektionen können sehr unübersichtlich werden (Darstellung als Dropdown Felder, statt Selektionsbäume, wie man es in anderen CRM Tools kennt).
Response-Daten fehlen im Kundenprofil.
Which problems are you solving with the product?
Automation kann leicht implementiert werden.
Z. T. KI gestützt (Stichwort Intelligent Sendout für ein individuelles Send out je User).
Fullstack: Von Selektion bis Analytics alles in einem Tool.
“Powerful tool with great capabilities”
Source of review
4.0
N
Older than 12 months
Nikolaos
Validated Reviewer
Senior CRM Manager at
Zattoo
- 51-1000 employees
- Industry: Broadcast Media
Use cases:
Customer Engagement Plattform (CEP)Marketing AutomationMobile Marketing
+ 1 more
What did you like?
I've been using Braze for over three years now and compared to other tools, it offers an intuitive and user-friendly interface. At my company Braze is our only customer engagement platform and it's covered all our different use cases across multiple channels (push notifications, email, in-app messages, and content cards). I particularly like the advanced segmentation features which allow us to customize our targeting in highly specific ways.
What did you not like?
Braze offers a lot of features which can feel overwhelming for new users at first. There are several ways to accomplish the same task which isn’t a bad thing but does require some learning to figure out the best approach for each scenario.
Which problems are you solving with the product?
We use Braze in CRM to engage our customers with our brand at the right time across different channels. Automated journeys help us reduce manual work and create a smoother customer experience.
“Extensive product updates, early mover, good support, but also has an according price tag”
Source of review
4.0
F
Older than 12 months
Finn
Validated Reviewer
Team Lead CRM at
Bonial International GmbH
- 51-1000 employees
- Industry: Marketing and Advertising
Use cases:
Customer Engagement Plattform (CEP)Marketing AutomationMobile Marketing
+ 1 more
What did you like?
Braze releases a lot of product and feature updates, which is great and makes sure the tool is up-to-date on a lot of market trends. They also host a lot of events and roundtable meetings where Braze users can exchange on their use of Braze. The CSM also seems interested in the well-being of their clients, looking to give strategic and technical guidance. It's also great that it's very easy and transparent to submit product feedback.
What did you not like?
Braze's analytical functionalities are not amazing, you are better off exporting data to another tool such as Power BI, however this requires a current connector, which is quite pricey. The pricing model of pricing on data points is also not always the most convenient, leading to Braze being one of the more expensive tools on the market. There are also some basic quality of life features that I'd love to see implemented, seeing as they would be quick wins with high convenience impact.
Which problems are you solving with the product?
Braze has helped us become more efficient and fast in campaign creation. It has allowed us to streamline the whole process and combine our messaging channels in to one tool.
“Das macht Braze zu einem verlässlichen Tool.”
4.5
A
Older than 12 months
Annika
Validated Reviewer
CRM Managerin at
Kaia Health GmbH
- 1-50 employees
- Industry: Health, Wellness and Fitness
Use cases:
Marketing AutomationCustomer Engagement Plattform (CEP)
What did you like?
Braze ist sehr einfach in der Bedienung. Alle Kanäle werden in einem Tool bedient und das ohne cloud solutions. Das macht Braze zu einem verlässlichen Tool. Anmerkungen und Wünsche von Kunden werden angenommen und umgesetzt. Man wird aktiv in die Verbesserung des Tools eingebunden. CSM unterstützen bei Strategie und Umsetzung von Kampagnen. Also ein super Tool rundum. Wer also eine Lösung sucht für sein Produkt/Marketing Team um Kundenkommunikation effizient und gut zu gestalten, dem empfehle ich Braze.
What did you not like?
Es gibt kaum Punkte der Verbesserung für mich bei Braze. Wir sind seit Jahren sehr zufrieden mit der Entwicklung. Es wäre gut, die Community noch weiter zu nutzen und Templates für Emails und in app Messages zu teilen und zu tauschen. Zudem ist das Pricing ein negativ Punkt denn Braze ist sehr teuer und kaum bezahlbar für kleinere Start-ups. Selbst wenn man das Tool in- und auswendig kennt, muss man nochmal ein Onboarding Paket kaufen. Das finde ich etwas übertrieben und es kostet halt auch dementsprechend.
Which problems are you solving with the product?
Wir nutzen Braze für acquisition und engagement. Vorwiegend im Produktteam. Wir bauen A/B Test mit HTML in app messages, die wir nach erfolgreicher Ausführung dann in das Produkt einbauen. Die Kombination aller channel macht es für uns sehr einfach Kunden zu binden bzw. zu reaktivieren. Kurze Umfragen an Kunden in der App sind mit neuen Templates einfach umzusetzen. User journeys lassen sich einfach darstellen und analysieren. Dafür benutzen wir canvas und nutzen alle Kanäle die uns zur Verfügung stehen. Wir bedienen also beide Seiten: Marketing und Produkt mit einer Lösung.
“Unglaubliche Marketing-Automatisierungsplattform!”
5.0
L
Older than 12 months
Laura
Validated Reviewer
Director, Marketing Technology at
Peacock (NBC Universal)
- 51-1000 employees
- Industry: Broadcast Media
Use cases:
Mobile MarketingCustomer Engagement Plattform (CEP)
What did you like?
Das Tool ist intuitiv und lässt sich leicht in andere Technologien integrieren. Die Möglichkeit, bei der Verwendung der XX-Benutzeroberfläche die von uns bevorzugten Anbieter auszuwählen, hilft uns, neue Projekte schnell abzuschließen.
What did you not like?
Ich wünschte, sogar Daten bleiben länger als 90 Tage auf der Plattform.
Which problems are you solving with the product?
Wir sind in der Lage, Customer Journeys über mehrere Kanäle hinweg aufzubauen und neue Initiativen zu testen.
“Top Dienstleister! Ich möchte nie wieder mit einem anderen Tool arbeiten!”
5.0
V
Older than 12 months
Vanessa
Validated Reviewer
Software Engineer II at
WW International, Inc.
- 1001+ employees
- Industry: Health, Wellness and Fitness
Use cases:
Mobile MarketingCustomer Engagement Plattform (CEP)
What did you like?
Das Tool ist nicht nur benutzerfreundlich, sondern auch seiner Zeit voraus. Das Braze Team arbeitet tag täglich daran das Tool zu optimieren, so dass ihre Kunden ihre Kommunikation verbessern können. Besonders hervorzuheben ist die sehr detaillierte aber auch einfache Dokumentation für Braze Kunden und auch die ausgeprägte Customer Service Einstellung.
What did you not like?
Gar nichts. Es ist alles perfekt. Ich bin zu 100% zufrieden mit Braze.
Which problems are you solving with the product?
Anforderungen vom internen Productmanagement können mit Braze leicht umgesetzt werden. Aufgrunddessen, dass Braze kontinuierlich an dem Tool arbeitet um sich zu verbessern, sind wir als Kunde darüber erfreut, wenn neue Hacks oder Features rauskommen um detailverliebter an unserer Kommunikation mit den Kunden zu arbeiten.
“Always Getting Better”
Source of review
4.5
S
In the last 12 months
Sophia
Validated Reviewer
Senior CRM Manager at
Tonies
- 51-1000 employees
- Industry: Consumer Goods
Use cases:
Marketing AutomationMobile MarketingPush Notification
+ 1 more
What did you like?
Braze is constantly coming out with new features that make CRM more efficient and advanced. There's always something new to explore and improve our CRM program.
What did you not like?
These features sometimes come with an additional cost and without being able to test it and have a proof of concept it's hard to sell to decision makers. It would be great if we could test the features as a trial beforehand and build a business case to present.
Which problems are you solving with the product?
We've been able to manage the customer lifecycle way more efficiently. We used to have 3 different places to manage email, SMS and push notifications but since we've migrated everything to Braze it's way easier to manage the full customer lifestyle in one place.
“High-quality and continuously improving”
Source of review
4.5
E
Older than 12 months
Elena
Validated Reviewer
Customer Lifecycle & CRM Manager at
Vivid Money
- 51-1000 employees
- Industry: Financial Services
Use cases:
Customer Engagement Plattform (CEP)Marketing AutomationMarketing Platforms
+ 2 more
What did you like?
4 points I love the most about Braze. Firstly, the help of Customer Success Manager and support team. They're always quick and genuinely involved into finding a solution for any tricky use case. Secondly, the platform allows lots of customisation (e.g. with liquid logic, key value pairs etc.). Thirdly, Braze is continuously improving. Clients are welcome to leave product feedback and it is actually implemented. Lastly, speed. Braze works smoothly and that saves lots of nerve to the CRM managers.
What did you not like?
Limited analytics & pricing transparency, specifically for the SMS channel. It's hard to analyse the overall volume and cost of SMS sent from Braze in the past as well as predict it for the future. The pricing is, however, based on detailed future predictions.
Which problems are you solving with the product?
Building automated personalised communications with clients across multiple channels.
“One tool, great chances!”
Source of review
4.0
LC
Older than 12 months
Lucia Cecilia
Validated Reviewer
Communication Manager at
Vivid
- 51-1000 employees
- Industry: Banking
Use cases:
Customer Engagement Plattform (CEP)Marketing AutomationMobile Marketing
+ 1 more
What did you like?
Braze is an incredibly versatile tool that allows you to build detailed campaigns and canvas workflows, enabling precise audience targeting for more effective engagement.
What did you not like?
To get the most out of Braze, some knowledge of HTML is helpful, especially for customizing designs. However, there are certain design limitations that could be improved for more flexibility and creative control.
Which problems are you solving with the product?
Braze allows you to effectively reach your target audience across multiple channels, providing seamless integration for personalized messaging. It also enables you to run marketing tests, helping you refine your approach and gain deeper insights into your customer base for improved engagement and strategy.
“CRM manager using Braze”
Source of review
4.0
A
Older than 12 months
Angélique
Validated Reviewer
CRM manager at
MILES Mobility
- 51-1000 employees
- Industry: Leisure, Travel & Tourism
Use cases:
Marketing Automation
What did you like?
I really enjoy how simple it is to orchestrate cross-channel messaging strategies, and how visual the Canvases are - especially when it comes to quick overview of the data & results with the custom events predefined. Very happy to try new way to personalized even more our content with the implementation of the content cards and to add a new different touchpoint with our users.
What did you not like?
The limitation of reporting and analytics: the analytics tools are not robust enough and often show irrelevancy date. We need a third-party integrations for more in-depth insights, using mostly Tableau for this purpose.
Which problems are you solving with the product?
Campaigns automation: in order gain time, avoid human mistakes, be less dependant on resources. We clearly saw a massive jump in engagement thanks to the automated loyalty campaigns that we lately developed as well as an increase in conversion and a higher revenue.
“Braze is great for automation and cross-channel strategies ! The support given is also great !”
Source of review
4.5
N
Older than 12 months
Nuria
Validated Reviewer
CRM at
Bonial
- 1-50 employees
- Industry: Retail
Use cases:
Marketing AutomationMarketing PlatformsPush Notification
What did you like?
Braze offers multichannel messaging, real-time personalization, and advanced analytics, Its user-friendly interface simplifies campaign management and give us room for creation. In addition, the support was great and we have access to a lot of courses and Braze documentation.
What did you not like?
Braze offers many possibilities, but not all in one. You have to pay for every feature, so its premium pricing can be a difficult to afford. Moreover, it can be difficult to track complex data, for example for Canvas.
Which problems are you solving with the product?
Every time we needed support with a feature, project or concern, Braze was offering all kind of supports.
“Great platform to meet your CRM needs”
4.5
N
Older than 12 months
Nipho
Validated Reviewer
CRM Manager at
Zalando
- 1001+ employees
- Industry: Fashion
Use cases:
Marketing AutomationMobile MarketingPush Notification
What did you like?
The versatility to integrate with other apps and platforms and user friendly interface. I also like that you can manage multiple channels in one platform making it easy to run a multi-channel strategy
What did you not like?
The reports could do with a bit more refinement. However its not the biggest issue as exporting data is possible.
Which problems are you solving with the product?
Multi-channel communication. previously, it was diffcult to run this one separate platforms.
What did you like?
The ESP is easy to navigate. Its easy to setup new canvas, and it is possible to preview while creating. It is also easy to get engagement data straight from the system.
What did you not like?
How manual certain setups are, however that could also just be our setup. Also the long email rending times given our audience sizes are large.
Which problems are you solving with the product?
Creating journeys for our customers and personalifization.
“Braze is a nice tool, easy enough for most marketers, sometimes a little inflexible.”
3.0
I
Older than 12 months
Ivan
Validated Reviewer
CRM Local Direct Marketing Manager at
Zalando Lounge
- 51-1000 employees
- Industry: Retail
Use cases:
Customer Engagement Plattform (CEP)Marketing AutomationMarketing Platforms
+ 2 more
What did you like?
Simple interface, options to create logic, easy testing and execution environments. Perfect for simply operating companies with limited data infrastructure.
What did you not like?
No visibility of the events flowing into the tool. No overview of the customers. Reporting is next to nothing.
Which problems are you solving with the product?
Braze is used only for messaging. The messaging setup is simple.
“Most Reliable CRM tool in the industry ”
4.5
A
Older than 12 months
Anastasia
Validated Reviewer
CRM Manager at
Zalando SE (Lounge)
- 51-1000 employees
- Industry: Consumer Goods
Use cases:
Marketing AutomationMobile MarketingPush Notification
What did you like?
I’m impressed by the amount of features Braze is introducing every year,from frequency capping to ai-based recommendations .Besides,Braze is quite self explanatory and user-friendly tool.
What did you not like?
Sometimes there are discpepancies in the data, but it happens quite rare.I’ve also heard from my colleagues from other companies that braze support lately took longer to respond,than before.
Which problems are you solving with the product?
We’ve managed to streamline the automation process for our newsletter by using webhooks and APi calls that helped to reduce the manual effort and time to set up the communications
“Powerful tool with strong customization possibilities”
Source of review
5.0
S
Older than 12 months
Simon
Validated Reviewer
CRM Manager at
SAG Digital
- 51-1000 employees
- Industry: Automotive
Use cases:
Customer Engagement Plattform (CEP)Marketing AutomationMobile Marketing
+ 1 more
What did you like?
I like best that the user interface is so easy to use and self-explainatory. I can build complex user journeys with just a view clicks and use all our available channels at the same time. Also, braze offers many options to easily collect zero-party data from our customers and users by providing out of the box In app message templates.
What did you not like?
I dislike that the default purchase event object itself is defined in an for us unusable way. We therefore needed to elaborate a workaround. But this workaround now runs smoothly.
Which problems are you solving with the product?
With braze we are able to manage all our communication channels easily with only 2 people. Ein weiterer Vorteil für uns ist, dass wir in braze wertvolle Kundenprofile erstellen können, die von unterschiedlichen Datenquellen "genährt" werden. So fließen unter anderem Daten aus unserem Data Warehouse ein, aber auch Echtzeit-Tracking Daten über die verbauten SDKs.
“ great usability, flexibility, and multichannel campaign opportunities”
Source of review
5.0
S
Older than 12 months
Sanna
Validated Reviewer
CRM Manager at
willhaben
- 51-1000 employees
- Industry: Internet
Use cases:
Customer Engagement Plattform (CEP)Marketing AutomationPush Notification
What did you like?
I utilize Braze to manage personalized and targeted push notifications, in-app messages, content cards, and emails. I appreciate the flexibility it provides to integrate various channels, thus ensuring a consistent customer experience. The availability of comprehensive materials on the learning platform facilitates a seamless onboarding process and enhances the overall usability of Braze.
What did you not like?
The variety of options and diverse features, despite thorough documentation and Braze learning resources, can be somewhat overwhelming. It's possible to find oneself only utilizing a small, already familiar portion of the available features due to the sheer volume and complexity of some features. However, I would like to highlight the assistance provided by the customer success managers, as they have consistently proven to be invaluable in addressing challenges and ensuring a positive experience.
Which problems are you solving with the product?
- Implementing automations for users at various stages of the Customer Lifecycle (CLC).
- Targeting messages strategically to enhance relevance for users.
- Managing multichannel campaigns effectively.
- Utilizing frequency capping and prioritizing messages to avoid overwhelming users.
“Driving revenues with Braze ”
Source of review
4.5
G
Older than 12 months
Giulia
Validated Reviewer
Head of CRM at
Clue
- 51-1000 employees
- Industry: Health, Wellness and Fitness
Use cases:
Customer Engagement Plattform (CEP)Marketing AutomationMobile Marketing
+ 1 more
What did you like?
What sets Braze apart is its commitment to innovation, regularly introducing new features and updates that enhance our marketing capabilities. The support and resources provided by the Braze team have been great so far, ensuring a smooth and effective implementation process.
What did you not like?
The only area I've identified for potential enhancement lies in reporting capabilities. The existing analytics tool offers already valuable insights, but I believe that expanding and refining the reporting features could further empower marketers.
Which problems are you solving with the product?
Braze's powerful capabilities ensure personalized, targeted, and effective communication at every touchpoint of the user journey. We use Braze for onboarding new users, converting them into paying subscribers, keeping them engaged, and winning back inactive or churn subscribers.
“Kundenorientierung wie im Lehrbuch”
Source of review
5.0
T
Older than 12 months
Tonio
Validated Reviewer
Head of Marketing at
nextbike by TIER
- 51-1000 employees
- Industry: Leisure, Travel & Tourism
Use cases:
Customer Engagement Plattform (CEP)Marketing AutomationPush Notification
What did you like?
Zunächst ist der Kontakt zum gesamten Team von Betreuung bis zum IT-Support grandios. Das Tool bietet eine große Auswahl an Möglichkeiten für Marketing Automations, sehr hilfreich für die Optimierung der Customer Journey für Neu- und Bestandskunden. Sehr benutzerfreundliches Tool!
What did you not like?
Hilfreich wären branchenrelevante Templates zur Erstellung von Customer Journeys. Zusätzliche erfolgreiche Case Studies nach Branchen wären darüber hinaus von Vorteil.
Which problems are you solving with the product?
Zielgenauer Einsatz von Triggern, die automatisierte Kommunikation durch das Tool auslöst. Gute Lösungsmöglichkeiten für Customer Onboardings sowie nutzerverhaltensabhängige App Events, welche auf Basis des jeweiligen Ereignisses über viele Braze Optionen für die Customer Journey marketable werden.
“On the last 4 years with braze, and how it became awesome over time!”
Source of review
4.5
T
Older than 12 months
Tim
Validated Reviewer
Director Web and Data Engineering at
Native Instruments
- 51-1000 employees
- Industry: Computer Software
Use cases:
Customer Engagement Plattform (CEP)Marketing Automation
What did you like?
Our interaction with the braze platform has significantly improved over the last 4 years. I think one of the most outstanding aspects of braze is their overall customer centricity. Many of the features which were missing when we started with braze are now in place, thanks to great collaboration with the braze team. We particularly like the level ob abstraction of data which braze has identified to be usable and actionable for marketers, while at the same time offering enough flexibility to express our rather complex data structure in our business.
What did you not like?
We likely are one of the more technical customers, where we use non-standard integrations into braze. For example, we are not using the SDK because we mostly ship desktop software written in C++. For these non-typical tasks, we often rely on our custom integration, which braze makes quite easy, but there is always room for improvement :)
Which problems are you solving with the product?
We are running most of our email marketing program using braze, both marketing engagement as well as transactional emails. We also slowly extend the use cases to include direct communication in our products to help users on their journeys.
“Braze is the ultimate CRM tool!”
Source of review
4.5
S
Older than 12 months
Sophia
Validated Reviewer
Senior CRM manager at
Tonies gmbh
- 51-1000 employees
- Industry: Consumer Goods
Use cases:
Mobile MarketingMarketing AutomationPush Notification
+ 1 more
What did you like?
Braze allows CRM managers to manage all their channels in one place. I like that I can have my full CRM strategy in one place
What did you not like?
It is a very technical platform so it requires a lot of product knowledge some marketers may not have
Which problems are you solving with the product?
Braze makes it easier to make campaigns across different channels seamlessly. It also is constantly improving the platform which I appreciate
“Super easy in der Anwendung”
5.0
H
Older than 12 months
Hanna
Validated Reviewer
Customer service at
Ahlers GmbH
- 51-1000 employees
- Industry: Consumer Goods
Use cases:
Customer Engagement Plattform (CEP)Personalization EnginesPush Notification
What did you like?
Braze ist in der Anwendung äußerst flexibel. Außerdem gibt es einige Trainingsvideos was besonders für Neueinsteiger sehr nützlich ist. Der Kundenservice lässt auch keine Wünsche offen. Bin sehr zufrieden!
What did you not like?
Die technische Performance könnte an wenigen Punkten noch optimiert werden. Ansonsten alles super!
Which problems are you solving with the product?
Kommunikationen mit Kunden über verschiedene Kanäle hinweg (E-Mail + Push-Benachrichtigungen) abzustimmen und zu koordinieren.
“Anwendungsfall sowie Einsatzbereichsspezifisch zu sehen”
3.5
M
Older than 12 months
Marcus
Validated Reviewer
Projektleiter at
EDF
- 1-50 employees
- Industry: Kunst und Handwerk
Use cases:
Customer Engagement Plattform (CEP)Marketing Automation
What did you like?
Verbessert ständig alle seine Funktionen.
Kümmert sich sehr um den Endbenutzer und die Benutzerfreundlichkeit, in meinem Fall werde ich ständig um Feedback zur Verbesserung verschiedener Funktionen gebeten.
Ist wirklich einfach zu bedienen, und die Dokumentation und LAB sind wirklich hilfreich, wenn man mit Braze anfängt.
Hat eine starke Gemeinschaft, in der jeder alles fragen kann und andere Kollegen etwas beitragen können.
What did you not like?
Die Berichterstattung ist noch sehr verfrüht und grundlegend, ich weiß, dass sie daran arbeiten.
Vielleicht kleine Dinge, die ihnen bewusst sind, wie die Unfähigkeit, aktive Schritte im Canvas zu ändern.
Sie arbeiten an mehreren Vorlagen, um die Anpassung aller Kanäle zu erleichtern, aber das geht etwas langsam und hängt natürlich davon ab, welche Prioritäten sie haben.
Which problems are you solving with the product?
Customer Journeys über unterschiedliche Kanäle hinweg aufbauen.
“Benutzerfreundliches Kampagnen Tool”
4.0
C
Older than 12 months
Carolin
Validated Reviewer
Customer Success Manager at
xing
- 51-1000 employees
- Industry: Internet
Use cases:
Marketing AutomationCustomer Engagement Plattform (CEP)
What did you like?
Braze lässt sich einfach und intuitiv bedienen. Die Benutzeroberfläche ist übersichtlich, sodass man nicht lange suchen muss. Das Kampagnenmanagmenttool erlaubt es einem, Segmente sehr präzise zu bauen und dadurch genau zu filtern. Zudem erhält man durch das Dashboard einen guten Überblick über die ausgespielte Kampagne und dessen Performance. Zudem gibt es die Möglichkeit eines A/B Testings!
What did you not like?
Es fehlt die Möglichkeit benutzerdefinierte Reportings in Braze direkt zu erstellen- hier wäre eine Schnittstelle sehr hilfreich
Which problems are you solving with the product?
zielgruppenspezifisches Targeting, die Möglichkeit bei Kampagnen einen A/B Test zu schalten sowie eine intuitiv bedienbare Benutzeroberfläche ermöglichen ein sorgenfreies Kampagnenmanagement
“Persönliche Kundenbindung mit voller Power entfesselt”
4.0
S
Older than 12 months
Sergi
Validated Reviewer
Ecommerce manager at
rebuy.de
- 1-50 employees
- Industry: Consumer Electronics
Use cases:
Marketing AutomationMobile MarketingPush Notification
+ 2 more
What did you like?
Was mir an der Braze-Plattform am meisten gefallen hat, waren die Flusssteuerungskomponenten in den Canvases. Bei jedem Schritt des Canvases konnte ich meine Zielgruppe basierend auf bestimmten Merkmalen oder Aktionen aufteilen. Dadurch konnte ich sehr gezielte Pfade erstellen, abhängig davon, wie sich meine Zielgruppe verhält. Die Benutzerfreundlichkeit des Canvas-Flusses hat es mir ermöglicht, den Canvas einfach per Drag & Drop zusammenzustellen und bestimmte Schritte problemlos auszutauschen. Darüber hinaus fand ich die Möglichkeit, verschiedene Varianten von Canvases zu analysieren, besonders nützlich. Der Bericht auf hoher Ebene vergleicht diese Varianten und zeigt den Aufwärtstrend einer Variante im Vergleich zur anderen, einschließlich des Konfidenzniveaus für die Signifikanz. Dies ist großartig für die Überwachung.
What did you not like?
Was mir am Braze-Tool am meisten nicht gefallen hat, waren die Flow-Komponenten in den Canvases. Die Suche ist auch nicht gut, wenn ich nach einer bestimmten Kampagne oder einem Canvas suche, zeigt es mir Tonnen von Ergebnissen mit völlig unterschiedlichen und unzusammenhängenden Namen. Das Email-Platform ist auch nicht auf dem neuesten Stand der Branche und der SSO-Portal zum Learning Lab ist schrecklich. Insgesamt hatte ich jedoch eine positive Erfahrung mit Braze, da es mir geholfen hat, personalisierte Kundenengagements zu erstellen und es einfach zu bedienen ist.
Which problems are you solving with the product?
Mit Braze wird es richtig interessant! Dank der Flow-Komponenten in den Canvases können wir unsere Zielgruppe basierend auf ihrem Verhalten und bestimmten Merkmalen genau ansprechen. Einfach per Drag & Drop können wir unseren Canvas zusammenstellen und sogar bestimmte Schritte mühelos austauschen. Und das Beste ist, dass wir dank der Analyse von Varianten einen umfassenden Überblick über die Leistung verschiedener Pfade erhalten, einschließlich der Zuverlässigkeit der Ergebnisse. Aber hey, es gibt auch ein paar Schwachstellen, wie die Suche, die manchmal ein bisschen verwirrend ist. Insgesamt ist Braze jedoch eine starke Plattform, mit der wir personalisierte Kundenengagements aufbauen können.
“Interessantes Produkt”
4.0
T
Older than 12 months
Tobias
Validated Reviewer
Group Head Paid Social
- 51-1000 employees
- Industry: Marketing and Advertising
Use cases:
Marketing AutomationPush NotificationPersonalization Engines
+ 1 more
What did you like?
Die dynamischen Einsatzmöglichkeiten. Der Einsatz über verschiedene Gattungen. Die Einsatzmöglichkeit bei verschiedenen Performancekunden.
What did you not like?
Aus meiner Sicht fehlt etwas die Transparenz in die möglichen Segmente und ob es Probleme mit dem Datenschutz gibt.
Which problems are you solving with the product?
Alles in allem kann aus meiner Sicht mit Braze gezielt ein „push to purchase“ auf verschiedenen Plattformen ausgelöst werden.
“Zufrieden aber teuer”
4.5
O
Older than 12 months
Oscar
Validated Reviewer
PerformanceMarketing at
belliata.de
- 1-50 employees
- Industry: Cosmetics
Use cases:
Mobile MarketingMarketing AutomationPush Notification
+ 1 more
What did you like?
- Die customatisierung. - Die Customer service und dass die unser feedback ernst nehmen. es ist ziemlich intuitiv - Class-leading personalisation and segmentation. This is where it shines. If you can think of it, Braze can probably target it.
- Easy to use and comes with intuitive features, as well as Drag and Drop Editors
- But you can do full custom code as well
- Canvases can be complex and personalised but the Canvas Flow makes them so easy to build
What did you not like?
- Not having auto-save when building messages. You need to hit save draft quite often to be careful
- Has good testing options but sometimes it can be tricky to get test messages to surface
Which problems are you solving with the product?
Braze is helping us raise our MAU. It lets us easily target users where they are, whether it be externally or inside the product, and we can do so based on their actions. We also use it to spin up temporary product surveys or MVPs for testing that will later be hard coded.
“Klasse Automation Tool, wenn man weiß wie es bedient wird ”
3.5
N
Older than 12 months
Niklas
Validated Reviewer
Manager Customer Success at
XING Marketing Solutions
- 1001+ employees
- Industry: Marketing and Advertising
Use cases:
Marketing AutomationPush NotificationCustomer Engagement Plattform (CEP)
What did you like?
Übersichtliches Automation Tool. In unserem Usecase nutzen wir braze außerdem zur Erstellung von Custom Audiences als auch zum Versenden von exklusiven Mailing Platzierungen.
What did you not like?
UI ist ausbaufähig. Insbesondere wenn gleichzeitig in verschiedenen Bereichen z.B. Campaigns / Segments gearbeitet wird.
Which problems are you solving with the product?
Versand von personalisierten Mailings an eine vorher definierte Audience. Alles in einem Tool, von Content Creation über Segmenterstellung als auch Media Aussteuerung.
“Funktionalitäten super - Oberfläche nicht intuitiv”
3.0
N
Older than 12 months
Nina
Validated Reviewer
Marketing Manager at
XING
- 1001+ employees
- Industry: Marketing and Advertising
Use cases:
Push NotificationCustomer Engagement Plattform (CEP)
What did you like?
Es sind wirklich viele Funktionen verfügbar und es gibt quasi keinen Case, den man nicht abdecken kann. Alles ist customizable.
What did you not like?
Ich finde das Tool nicht übersichtlich und intuitiv. Zu Beginn braucht man lange, bis man eine Übersicht hat. Das Interface sieht nicht gerade gut aus.
Which problems are you solving with the product?
Wir schalten mit Braze unsere OnSite Werbemittel, bauen Automation Strecken und benutzen es auch zum Zusammenstellen von Segmenten. Der größte Vorteil ist für mich, dass man quasi alles Erdenkliche implementieren kann.
“Starkes Tool zur Kundenbindung”
4.5
D
Older than 12 months
Dung
Validated Reviewer
Online Marketing Manager at
Peek & Cloppenburg
- 51-1000 employees
- Industry: Retail
Use cases:
Marketing AutomationPush NotificationMobile Marketing
+ 1 more
What did you like?
Braze ermöglicht es Unternehmen seine Marketing Kanäle zum Kunden sauber zu orchestrieren. Die Benutzeroberfläche ist intuitiv und jeder Marketeer wird schnell damit zurechtkommen. Die einfache Anbindung an eigene oder externe Tools und CRM-Systeme machen Braze besonders benutzerfreundlich.
What did you not like?
Der Journey Builder (Canvas) benötigt ein wenig Eingewöhnung, wenn man vorher andere Tools gewohnt ist. Es ist auf dem ersten Blick nicht ganz so intuitiv zu verstehen.
Which problems are you solving with the product?
Braze ermöglicht es uns unsere Kunden durch verschiedene Marketing Kanäle zu erreichen. Durch die Möglichkeit die Kanäle zu orchestrieren, vermeiden wir ein Silo-Denken zwischen den einzelnen Kanälen.
“Optimiert Kundenbeziehung ”
4.5
L
Older than 12 months
Laura
Validated Reviewer
Sales at
Intern
- 1001+ employees
- Industry: Information Technology and Services
Use cases:
Marketing AutomationMobile MarketingCustomer Engagement Plattform (CEP)
What did you like?
Braze hilft mit der Interaktionen und der Optimierung von Kundenbeziehungen durch Kampagnen und Analysen. Es ist ein cooles Tool was einfach zu nutzen ist.
What did you not like?
Man braucht auf jeden Fall Unterstützung, um das Tool "up and running" zu haben. Am Anfang war es schwierig mich damit zurechtzufinden.
Which problems are you solving with the product?
Marketing Kampagnen, das Tool hilft Marketingteams dabei.
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