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"Sent by AI?" How Email Marketing Works with Artificial Intelligence

Chantal Seiter7/4/2023

Together with CleverReach®, we examine AI in email marketing in our white paper.

Table of contents

No e-mail marketing without AI
Helpful colleague instead of autopilot
The future of AI in e-mail marketing

What artificial intelligence can do, we regularly present on OMR Reviews. From pure image creation to Conceptualization of entire marketing campaigns: Tools like ChatGPT and Midjourney have a lot to offer and have been making the (work) everyday life of many people easier since at least December 2022. Software providers have quickly recognized what can be gotten out of Artificial Intelligence and have expanded their software to include helpful AI integrations. One of them is CleverReach® with its newsletter tool made in Germany: Since the beginning of 2023, the AI content generator in CleverReach® has been assisting you in creating appealing newsletter contents. What can this integration do and how is artificial intelligence promoting your e-mail marketing? We answer these and other questions for you in our whitepaper on AI in e-mail marketing.

No e-mail marketing without AI

Tools like ChatGPT and Midjourney are already easing the daily business of many marketers. However, even though other AI applications are easily accessible and quickly implemented, many German companies are holding back on using Artificial Intelligence. This is what a survey by Bitkom showed in 2022. However, a lot has happened since then. So if you want to keep up in this dynamic environment, you should have already started grappling with the possibilities that AI offers. This includes not only practical AI tools but also helpful AI integrations: They support you in your to-dos and help your creativity when you get stuck.

"Compile newsletter topics for a running shoe brand", could be an instruction or prompt to ChatGPT, for example. In a short amount of time, the AI chatbot provides answers to your most pressing e-mail marketing questions and supplies you with new ideas. This way, you can make more out of your e-mails with little effort and save valuable time in content creation.

The Content Generator in CleverReach® doesn't do everything for you, but it still pushes your e-mail marketing forward. How and what AI can do for your e-mails, you can find out in our whitepaper on AI in e-mail marketing.

Helpful colleague instead of autopilot

AI tools are more like helpful co-pilots than independent employees. Even if their skills inspire respect in many people, they should primarily be seen as a practical addition to the working day. This way, AI integrations like in CleverReach® can start where things are difficult and provide you with input for formulations around the clock. And this is particularly practical when creating newsletters: The Content Generator in CleverReach® just needs a clear instruction and gives you appealing subject lines or newsletter contents with wich you can directly continue working. They can be a great foundation for your next steps but never replace you or your own creativity.

Because: AI tools are only as good as the instructions we give them. This also applies to the Content Generator in CleverReach®. In order to generate appealing content, it needs clear input. Logically, incomprehensible work instructions rarely lead to the desired result. This also applies to Artificial Intelligence. For the Content Generator in CleverReach® this means: Give the AI a concrete task. Provide it with the information you would also need. And don't expect it to do everything for you.

The future of AI in e-mail marketing

The launch of ChatGPT has first raised existential questions in many employees. Whether artificial intelligence will replace us all at some point, however, is in the stars. More realistic is that it becomes a helpful sparring partner and supports us where we are stuck. For this reason, it is also important to deal with AI and its possibilities early on. Whoever doesn't do this risks being left behind. This applies to both employees and companies.

The best place to start is with practical tips for your e-mail marketing: In our whitepaper, we give you tips on using AI and introduce you to the Content Generator from CleverReach® in detail. It also helps you get more out of your automations. What else the Content Generator can do, how to use it and which commands it responds best to, you can find out in our whitepaper on AI in e-mail marketing – here's the download. Happy reading!

Would you like additional input on the AI text generator from CleverReach®? Then you should have a look at the accompanying online seminar of the e-mail marketing tool. Here we answer further questions about the AI integration and present all the important features.

Software mentioned in the article

CleverReach
244 Reviews
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Product or service categories mentioned in the article

Email Marketing

Marketers use email marketing software to design, personalize, and send promotional emails or newsletters to appropriate target groups. While emails containing advertising content are usually directed at individual people and small groups, regular newsletters are often sent to all contacts or specific customer segments. Since many contacts can be reached very cost-effectively, email marketing is a very exciting channel that continues to enjoy great popularity. The functions included in email marketing software vary depending on the provider. In principle, however, marketers can use newsletter software to design and create bespoke emails using HTML and CSS. As a rule, the providers of email marketing software also provide easy-to-use, visual editors that can be used to implement emails and newsletters without any prior scripting knowledge. When sending newsletters, it is not only security that is important, but also legal compliance. It is therefore incredibly important that email marketing tools include functions that comply with the extensive data protection laws in certain countries, such as the GDPR in Germany. This includes, for example, that all recipients must have agreed to receive the emails with a double opt-in. In addition to the creation and sending of targeted marketing emails, email marketing tools can be used to segment recipients, manage newsletter cancellations, and track open rates, dwell time, and link clicks. Email marketing tools are often integrated with CRM software or the tools themselves act as CRM systems. This expands the segmentation functions that are usually already available in email marketing software, and recipients can be targeted even more accurately. In addition, email marketing is often a crucial component of marketing automation software, which is why the software occasionally appears in both categories. To qualify as email marketing software, the solution must: * enable the creation and sending of emails or newsletters via an HTML or WYSIWYG editor * offer a selection of email templates * give users the option to preview the email and send it as a test email * save, manage, segment, and track email contact lists * provide campaign-based reports and analyses If you want to further your education in email marketing and learn from experts, then the OMR Professionals Guide to E-Mail-Marketing is just right for you! It offers 107 pages of concentrated expert knowledge on email marketing. And if you prefer to learn in a flexible e-learning format, take a look at the OMR Email Marketing Deep Dive Webinar and the OMR Academy E-Mail-Marketing Fundamentals E-Learning Course.

Artificial Intelligence

AI tools are software programs based on artificial intelligence (AI) that help companies analyze and interpret data. These tools use algorithms and machine learning models to recognize patterns and relationships from large amounts of data and make predictions. This allows companies to make decisions more quickly and efficiently, as they can rely on sound and data-backed information. AI tools are used in various areas, such as in marketing, financial analysis, healthcare, or production optimization.

AI Writing Assistant

Writing assistants are programs and applications that help users write more efficiently and create more accurate texts. To this end, these tools analyze what has been written and suggest changes or correct grammar and spelling, for example. The technological basis for writing assistants can be machine learning or artificial intelligence, for instance. Especially AI assistants have become increasingly popular due to technological advancements in recent times. The tools can be used as browser plugins or standalone software, for example. AI writing assistants are aimed at both end users and businesses, as they can basically be used anywhere that writing is done. In the B2B sector, for example, they help to ensure a consistent writing style or prevent spelling mistakes. To be considered an AI writing assistant software, a solution should have the following features: * Functions for automated text correction and optimization * Personalization and the ability to adapt to the user's writing style * Text suggestions and recommendations for better word choice or structure * Possibly a translation function