The Future is Called P2C: How to Eliminate Data Silos and Accelerate Your Sales
This is how Product-to-Consumer makes it easy to optimize your product data across all channels
- How P2C helps you process and distribute your product data for each channel
- The role of artificial intelligence (AI) in P2C
- Conclusion: P2C - this is just the beginning
Product-to-Consumer (P2C) facilitates the management and exchange of product data between you, your suppliers, and your customers. The systematic approach to controlling, regulating, and expanding your e-commerce ecosystem is still in its infancy. The study P2C: A radical transformation of commerce proves its importance for all businesses: a whopping 99 percent of respondents are interested in a P2C strategy.
How P2C will enable you to make fact-based decisions, short time-to-market, and high innovation ability in the future, you will find out in this article.
How P2C helps you process and distribute your product data for each channel
Source: OMR Reviews
The retail industry offers you numerous sales potentials and all channels are just waiting to be used by you. But where to start with so many target group-relevant online and offline channels? The complexity of trade poses great challenges for companies.
According to a study, just under half of the respondents (51 percent) currently process their product data in a Product Information Management (PIM) and slightly less than half (48 percent) in a Digital Asset Management (DAM). However, about a third (37 percent) of them doubt that the uniformity of the product information in it is really ensured. This is exactly where Product-to-Consumer Platforms come into play. They support retailers, brands and manufacturers with the automated processing of product data from data import to optimization and contextualization to distribution.
The following characteristics distinguish P2C platforms:
Centralized Product Content Management: Update, optimize and distribute product information in a single platform.
Collaborative development and distribution of product information: Connect brands, providers and marketplaces with a collaborative platform.
Management and perfection of Product Content Journeys: Ensure a consistent customer experience in all relevant marketing, e-commerce and retail channels.
International target groups: Address each target group with multilingual localized content on each channel individually.
Control: Keep full control over all product content as well as brand and service experiences in your trade ecosystem (e.g., in the online store, on marketplaces and in social networks).
Meaningful analysis: Track the performance of your product information in real time for a quick evaluation and implementation of the insights gained.
Use cases: Who is a Product-to-Consumer Management suitable for?
Many companies can save resources with Product-to-Cosumer Management. P2C software is particularly suitable for digital marketers, performance marketers, e-commerce managers, product data managers, and anyone working with product information. Do you recognize yourself in one of the following example companies?
Example retail:
The first example is a retailer selling his products through various online channels and social networks like Facebook and Instagram. The challenge here is that all product data must be provided for meaningful product presentation on all channels. In addition, the channel-specific requirements for data acquisition must be considered.
Example brand manufacturing:
Another example that could be considered for P2C would be a brand manufacturer that sells its products via Amazon, Zalando, and OTTO. Here, the data requirements of the marketplaces must be met. Additional challenges are controlling pricing as well as updating prices and managing stocks.
Example reseller:
A reseller who sells various brand products according to the many-to-one process would also benefit from P2C software. The challenge in this example is the correct connection of suppliers (diverse providers) as well as to correctly integrate and provide the volumes of product data in different formats.
The role of artificial intelligence (AI) in P2C
Source: OMR Reviews
P2C platforms like Productsup make your processes efficient and future-proof with AI features and more. Well-known companies, such as PUMA and Deichmann, are already using the software to prepare their product data for over 2,500 marketing and retail channels. By automating all manual tasks, they save considerable resources, thereby reducing their costs and shortening their time-to-market. P2C uses automation and AI for the following functions:
- Controlled categorization of your product content: Automatic assignment of attributes and taxonomies
- Feed management: Quick enrichment of product information and creation of specific product content
- Real-time performance marketing reports: Access to important and decisive insights across the entire funnel
- Global distribution: Easy distribution of product content to industrial data pools in global wholesale and retail
- Data collection: Collecting, storing and optimizing product data from any sources and in any formats. AI technology can be used for automatic capturing of product information from labels according to GS1 standards.
Conclusion: P2C - this is just the beginning
We look forward to the future with anticipation, as P2C offers extensive fields of application. The modular P2C platform Productsup is used by popular brands like IKEA and Sephora for a reason: The many positive reviews from our OMR community particularly refer to the user-friendly feed creation, the configurable rule boxes and the competent customer service. If you also want to efficiently import, process and distribute your product data in the future, you should not miss this free and non-binding sample!
Pia war mehr als 10 Jahre im Vertrieb und Marketing verschiedenster Unternehmen aktiv. Danach gründete sie ihr eigenes Unternehmen und betreibt dieses zusammen mit ihrer Geschäftspartnerin.
