Going Viral on TikTok: 9 Tips that Work

1. Video Analysis for Success
2. Best Practice TikTok Videos from Practice
3. Conclusion

Achieving success on TikTok has become an art form that fascinates many creators. Here we will delve into how you can analyze and create viral TikTok videos. Whether you are already an experienced TikTok creator or just stepping into the world: Here you will find valuable tips and insights to optimize your TikTok presence.

Video Analysis for Success

Analyzing a viral video from yourself or other creators, can help you recognize strategies and patterns. Here are the key steps to analyze and create a successful TikTok video:

Identify the viral element

Watch the viral video closely and try to understand what made it special. Was it funny, inspiring, informative or controversial? Identify the main feature,that has drawn the viewers' attention. Is it due to a sticker, filter or music or is it a new Trend theme? If it's your own video, you even get mega Statistics. In the example below, we can see how long it was watched on average or also how often something was shared or saved. This is usually also an indicator of high-quality content, if the users want to watch the video again or want to go there/ want to imitate it.

Content and Format

Analyze the content type and format of the video. Was it a tutorial, a comedy sketch, a music trend or something completely different? In the example above, we can clearly say that it was a combination of a very good Hook, Text and Place was. The bar is also very well known in Dubai.

Headings and Descriptions

Pay attention to the headlines, captions and descriptions of the video. These can be crucial in attracting the viewers' attention and arousing curiosity.

Engagement

Look at the comments, likes, and shares. What type of interactions has the video generated?

Timing

Consider the timing of the release. Were there current events or trends that could have contributed to the video going viral? Is it a place that has just e.g. a New opening had or another good example is the Barbie Hype- all videos that were associated with it in that time period performed very well.

Creativity and Originality

Evaluate the creativity and originality of the video. Did it offer something new or surprising that impressed the users? Can you adapt it to your niche? What elements could you use in your own content?

It is important to note that viral content is difficult to predict, and not every video will necessarily go viral. However, you can increase your chances of achieving viral success by analyzing successful examples and experimenting with different approaches. Stay flexible and learn from your own experiences.

Tool tip: As a TikTok creator, you should use Swat.io  or SocialHub to efficiently plan and publish your content and centrally manage community interactions and analysis. The comprehensive features of the tool, such as the editorial calendar and the integrated social CRM system, enable professional and optimized social media management specifically for creative creators.

Let's go viral

1. Current Trends: In the fast-paced world of TikTok, a trend can go viral within hours. But how do you keep track and where do you find inspiration? Here are a few tips to always stay up-to-date and give your content an edge.

2. Niche adaptation: ⁠Can you adapt the trend to your niche? A good example of this is also Rocky_von_prenzsauerberg’s video with the outfits in section 5: “Best Practice TikTok Videos from Practice.“ Most of his content is about anything to do with Berlin - The Choose your Character trend was brilliantly adapted to his niche! He introduces various club characters of Berlin, according to clichés! An absolute eye-catcher! The users also found that- so always try to adapt your content to trends.

3. The "For You" Page: The TikTok algorithm presents content that it considers relevant for you. By scrolling through this page regularly, you gain insights into current trends and viral challenges.

4. Follow Hashtags: ⁠ In the “Discover” section, TikTok shows currently popular hashtags. Keep an eye on recurring hashtags that spread rapidly. They are often a sign that a trend is emerging.

5. Engage in the community: Follow content creators who regularly set trends or adapt early. Their content can serve as inspiration and give you an edge before a trend becomes mainstream.

6. Cross-platform research: Often, trends start on other platforms and then spill over to TikTok. Stay active on platforms like Instagram, Twitter, and YouTube, and keep an eye out for potential new TikTok trends.

7. Use external resources: There are numerous blogs, forums, and news sites that deal with social media trends. These can be a goldmine of information and inspiration.

8. Experiment: Not every trend will be relevant for you or your target audience. Don't hesitate to experiment with different trends to find out what works for you and your community.

9. Authenticity is key: While it may be tempting to blindly follow every trend, it's important to stay authentic. Choose trends that match your personality and branding. Your community will appreciate the authenticity.

Ultimately, the most important thing is to always stay curious and not lose the fun of creating content. Trends come and go, but authenticity and passion are timeless. By always staying on the pulse and staying true to yourself, you can truly shine on TikTok.

Extra tip: As inspiration for new content, you can also look at the TikTok Charts.

NEW! Slideshow – TikTok images a new format

With TikTok slideshows, you can creatively and dynamically present your photos. The format is particularly suitable for "before-and-after" comparisons or for telling a picture story with accompanying text.

1. Choose the images: First, select the photos from your gallery that you want to show in the slideshow. You can easily select multiple images at once.

2. Extra tip: Enhance your images before uploading them with professional apps like Hypic.

3. Open the TikTok app: Create your slideshow in TikTok: Open TikTok, click on the "+" symbol at the bottom middle and then go to the upload tab. There you activate the option "Select multiple". The order of the photos is determined by your selection in the gallery.

4. Extra Tip: You can select the order of the images by choosing them in the correct order in your gallery.

5. Add Music: Choose viral sounds that match your theme and add that certain something to your slideshow.

6. Add Text and Effects: Design your slideshow individually with text fades, stickers, and effects.

7. Preview and Publication: Preview your slideshow to ensure that everything is as you want it. Optimize it if necessary.

8. The finishing touch: Don't forget to add a caption before publishing.

Tool tip: As a TikTok creator, you should use Hypic to professionally edit photos and create visually appealing thumbnails or accompanying images. With the versatile editing functions and presets, individual looks can be created and shared directly on social networks, visually enhancing your own brand and content on TikTok.

Best Practice TikTok Videos from Practice

Inga Levitan - Hyla Consulting & Sales | Putzinga

Since February 2023, Inga has been impressing as a TikTok creator with over 1.5M Likes and more than 50K Followers. As an expert for Hyla vacuums, she targets private individuals with buying interest. With videos that do not look classically sales-oriented, she scores with authenticity and credibility. Her content is not only entertaining and trend-oriented, but also directly inspiring for her target audience.

Georgia Palamas - Lifestyle | Gigis_lens

Georgia has been on TikTok for six months. Her trademark: Lifestyle videos in line with the latest TikTok trends. Whether it's about the rediscovery of a gourmet kebab joint, the next must-visit concert or leisure tips - her followers know that they are always up-to-date and trend-conscious with Georgia.

Rocky Sauer - Berlin Culture & Comedy | Rocky_von_prenzsauerberg

As one of the few original Berliners on the platform, Rocky brings Berlin history, dialect & culture back to life. With his talent for humor and 2 years of content creation, he has already entertained over 19K followers. Anyone interested in Berlin, wanting to learn the clichés, or just looking for entertainment, will find binge-worthy content here.

Tool-Tip: As a TikTok creator, you should use the TikTok Creative Center to gain insights into current trends and successful content strategies. It offers valuable resources and inspirations to optimize your own content on the platform and maximize engagement.

Conclusion

TikTok is an influential platform where success can be achieved through creativity & strategic approach. Now you know all the basics & tips to creating viral TikToks. Remember that authenticity & passion are timeless values that will set you apart on this platform.

So: Grab your equipment & Never stop Creating! We wish you a lot of success and fun! We also have a Step-by-Step Guide on how to create TikTok Videos with many tips for beginners & TikTok Pro's, if you want to give your TikTok videos the final touch or even start from scratch.