OneTrust vs. Usercentrics Cookiebot CMP

What is OneTrust?

OneTrust PreferenceChoice™ allows marketers, publishers, and vendors to create transparent user experiences, build trust and, according to their own information, comply with over 100 global data protection regulations and frameworks, including GDPR, IAB TCF, TMG, CCPA and TCPA. Companies can adopt a customer and data protection-oriented approach and implement it in marketing and sales activities, capturing user consents and preferences across channels, scanning websites and mobile applications for tracker technology, automating the processing of data subject requests, and centralizing consent and preference records for use across various MarTech systems. OneTrust PreferenceChoice is part of the OneTrust platform, which is supposed to be covered by 140 patents and serve 8,000 customers.