Getting to the top with software directories: CleverReach achieves these successes with OMR Reviews

1. Why CleverReach relies on software directories like OMR Reviews
2. “We want to be more visible. We want to be there more.”
3. 5 good reasons for working with OMR Reviews

Anyone can do email marketing! This is the philosophy of CleverReach, one of the world's leading cloud-based email marketing systems. The tool provider owes this success to its more than 340,000 customers in over 170 countries as well as its more than 50 employees who take care of customer satisfaction and concerns on a daily basis.

In 2022, CleverReach had two reasons to celebrate: the tool provider based near Oldenburg reached its 15th anniversary and combined this milestone with a complete rebranding. Brand Manager Lukas Kirchhoff explains that he and his team have created a modern look and feel with the revitalized look and feel and also put the human corporate philosophy even more in the foreground. In addition to the visual identity, the listing in software directories is another important part of the company's image. Together with SEO and Content Manager Joana Rüdebusch, Lukas explains the role OMR Reviews plays in CleverReach's marketing mix.

Why CleverReach relies on software directories like OMR Reviews

The question for Lukas can be answered succinctly in four key points:

• Increase reach
• Boost lead generation
• Increase visibility
• Benefit from the OMR trust

“Software directories are platforms where users have the opportunity to compare different tools with each other. We clearly want to increase our reach and be visible. We want customers to approach us and be able to see us,” explains Lukas. As there are already potential customers on OMR Reviews who are interested in software in general and email marketing tools in particular, CleverReach can also easily generate high-quality leads here. This in turn has the advantage that marketing measures can be bundled very well.

In order to assert itself against other email marketing systems, it also needs visibility - and a whole lot of it! By being listed on various review platforms, CleverReach aims to increase organic traffic and thus visibility in various search engines.

According to Joana and Lukas, the trust factor of OMR Reviews should also not be underestimated: The positive user reviews can convince undecided potential customers that they have found the right tool with CleverReach.

“We want to be more visible. We want to be there more.”

Another goal of CleverReach is to build more proximity to users through OMR reviews. “We want to listen to our customers and hear what they want from CleverReach, which functions and innovations we should focus on and work on them with our customers. Direct communication is simply very, very important to us,” says Joana.

The company received a particular boost in summer 2023 with the white paper on AI in email marketing. With the release of the new AI content generator in CleverReach, the topic was quickly decided: in cooperation with OMR Reviews, the tool provider wanted to use the white paper to explain the possibilities that artificial intelligence offers for email marketing and present its new function in detail. In Joana's words, “everyone was immediately on fire” to tackle the project. The whitepaper was published to accompany CleverReach's live seminar, in which the tool provider presented the new AI features. This gave interested parties the opportunity to delve deeper into the topic afterwards.

The content piece reached many interested people, CleverReach was able to generate new leads and benefit from the trust factor of OMR reviews. In the long term, the tool provider would like to convince even more people of its email marketing tool with exciting newsletter content.

5 good reasons for working with OMR Reviews

Are you a software provider and still unsure whether a collaboration with OMR Reviews is worthwhile for you? Joana and Lukas talk about why they would recommend a collaboration to everyone:

1. Comparison platforms like OMR Reviews are becoming more and more relevant, also for Google.
2. A collaboration offers a great opportunity to generate more visibility and to rank well and be findable with relevant content.
3. The collaboration runs smoothly and efficiently.
4. The team is open and has fun at work.
5. Joana's personal highlight: the lovely emails from the reviews team, which often bring a smile to her face.

Your product is not yet listed on OMR Reviews? You can do this quickly and easily by submitting your request here.