Comparing Amazon PPC Tools

Why are Amazon PPC Tools important?

Amazon undoubtedly holds a special position among the world's largest online marketplaces. The potential reach is outstanding here - and it is no surprise that more and more retailers are pushing onto the platform and huge competition now exists in many areas. Amazon Advertising or Amazon PPC offers an effective way to stay one step ahead and stay ahead of competitors. Amazon PPC tools help with the efficient implementation of the corresponding measures.

Good Amazon PPC tools bring the following features or benefits:

• They automatically optimize keyword bids.
• Amazon PPC tools can also automate keywords.
• They independently distribute the respective advertising budget to the campaigns and take over the control of ads.
• They enable the creation and management of numerous ads at once.
• They offer specific analysis features for competitive consideration, keywords and other key factors of successful Amazon ads.

Here are some popular Amazon PPC tools:

• Adspert

• Finch

• Adference

• Helium 10

• AMALYZE

• metoda

• BidX

• Sellics

• AMVisor

• Pacvue

What is meant by Amazon Advertising and Amazon PPC?

Amazon Advertising offers retailers the opportunity to place product ads on Amazon, which are then highlighted especially when certain keywords are used by the target group within the search function. Depending on the type of campaign, commercials appear in different prominent positions in the search results. The advertised products are then given as sponsored products in the results for the respective keywords. Amazon provides various advertising models to run advertising within the product search. The different types of campaigns follow the pay-per-click principle (PPC) - well known from other advertising channels. PPC means "pay per click". Of course, those who follow an ad do not pay, but rather the advertisers. Costs are incurred - and expressly only then - when users click on an ad. Amazon PPC offers advertisers the chance to display products more frequently and quickly on search result pages. Ultimately, the visibility of your own products is potentially greatly increased. As the advertised goods are presented more prominently to seekers with purchasing intent, providers can potentially boost their sales and sales figures with such ads. Anyone who wants to run sponsored products or use Amazon PPC has the choice between two campaign alignments at the base: automated targeting and manual targeting.

• Automated targeting: With this option, the advertiser leaves the choice of keywords and products for which ads should be placed to Amazon. Amazon independently creates an implicit keyword and product list. This happens automatically based on the descriptions of the products. This of course saves a lot of effort. On the other hand, they also give up the most important control capability.
• Manual targeting: Here, advertisers have the opportunity to fully research keywords and products themselves and book them for advertisements. This means a lot of effort, but can also make the ads even more effective if implemented strategically.

What are Amazon PPC Tools?

With Amazon PPC tools, Amazon Advertising can be optimized, automated and generally made more efficient. Effective Amazon Advertising requires sufficient preparation and ongoing care. Creating the appropriate prerequisites is essential for the success of Amazon advertising campaigns. Among other things, advertisers must keep an eye on whether competitors are added, existing competitors adjust their strategies, whether customer behavior changes or even whether Amazon adds or modifies functions. Last but not least, it is important to optimally control bids and the display of ads. There are actually many more reasons that make constant control necessary. Amazon PPC tools can simplify or even completely relieve advertisers of many of these requirements.

What tasks can Amazon PPC software take in detail?

Amazon PPC tools can be equipped with a variety of features. Users are typically supported in the following contexts.

• Automation of keyword bids: Bids on keywords have a major impact on the success of Amazon PPC. At the same time, organizing the bids is the most time-consuming work in Amazon Advertising. It is important to continuously monitor the keyword bids and adjust them if necessary in order to stay ahead of the many competitors. Amazon PPC tools can optimize keyword bids automatically. So high-converting keywords are automatically identified and the bids adjusted accordingly.
• Automation of keywords: In addition to automating bids, Amazon PPC tools can also automatically determine the keywords that are potentially particularly advantageous or cost-effective to run ads to.
• Automation of budgets: Amazon PPC tools can intelligently distribute the advertising budget to all campaigns. This is important, among other things, because it may be that individual campaigns can generate more sales on certain days and should therefore be delivered more frequently. This of course generates more costs, but it's worth it as they are ultimately more effective. Amazon PPC tools distribute the budget wisely, so that the campaigns work efficiently within the budget limits. The very complex manual budget controlling and manual budget distribution are eliminated.
• Collection management of campaigns: With an Amazon PPC tool, users can have hundreds of campaigns for each product variant automatically created at the push of a button - if they want. Likewise, mass administration of campaigns is possible. This results in a huge time-saving.
• Analytics: Amazon PPC tools can be equipped with extensive analytics features. Competitive analyses, keyword research, SEO or listing optimization analyses, review analyses, performance analyses and others are possible.

What prerequisites need to be met to start with Amazon PPC?

In addition to the legal and organizational standards that everyone must meet in order to act as a retailer on Amazon, there are two basic prerequisites to be met for effective Amazon Advertising.

Design product detail pages appealingly

Before starting with Amazon PPC, future advertisers should optimize their product detail pages. If interested parties click on a commercial, they are redirected to a product detail page, which ideally offers all the central information about the respective item and is user-friendly designed. If the relevant page is confusing and does not contain the required information or even wrong facts, the bounce rate is guaranteed to rise. Clicks that do not lead to a completion, but to a bounce, can quickly make the advertising costs disproportionately high.

Winning the Buy Box

The second very important condition to be able to effectively and efficiently advertise on Amazon is to win the Buy Box. In the Buy Box, i.e. the box with the buy and shopping cart button, only one dealer always appears. You can also play ads when you are not in the buy box, but they will not take effect until the condition is met. How do you get into the buy box? This works primarily through providing the best user experience among competitors. This is determined by various factors, such as the price, customer satisfaction and the availability of Prime. In general, the Buy Box is a very important feature for success when trading on Amazon.

What does Amazon PPC cost?

The short answer: It depends on how high you want to rank. The detailed answer: As mentioned earlier, PPC ads work on the "If click then costs" principle. That means, if interested parties click on a commercial, these clicks are charged to the advertiser. How high the click price turns out depends on the amount of the bid for the focused keyword, i.e. the search term at which the ad should be played. Advertisers themselves determine how much they want or can pay for a click through the bid. The assignment of advertising spaces is done through the so-called second price auction. The highest bidders pay the bid of the second-placed bidder for the ad. The second place bids the bid of the third placed and so on. If the winner of the auction, for example, bids 1.32 euros per click for the respective keyword and the second placed 1.27 euros, the highest bidder does not have to pay his bid of 1.32 euros per click, but only 1.27 euros, that is the bid of the second placed. The higher the bid, the better the ranking in the list of results. A top placement can be really expensive in highly contested markets. Niche products, on the other hand, are usually quite cheap to advertise. The costs cannot spiral out of control. Advertisers assign a certain budget to their campaigns. The maximum amount they are willing to spend is not exceeded. During the ongoing campaigns, advertisers can among other things precisely track which keywords deliver which sales and adjust the bids accordingly. The use of an Amazon PPC tool is often very labor-saving, especially with the budget.