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Criteo Dynamic Retargeting

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Search Engine Advertising (SEA)
Criteo Dynamic Retargeting
Direktvergleich Google Ads

Criteo Dynamic Retargeting vs. Google Ads

Criteo Dynamic Retargeting

23 Bewertungen

Was ist Criteo Dynamic Retargeting?

Criteo Dynamic Retargeting ist ein Tool, um Website Conversions zu steigern und um Kund:innen und Interessierte mithilfe personalisierter Ads zu erreichen. Durch Retargeting Ads soll eigenen Angaben zufolge im Schnitt der 13-fache ROAS erzielt und 96% der Website-Besucher:innen erreicht werden können. Criteo Dynamic Retargeting greift auf das Ad-Inventar von 4.500 Publishern zu. Das Tool soll für jede Unternehmensgröße genutzt werden können und weltweit von rund 19.500 Werbetreibenden genutzt werden. Als Unternehmen zahlt man nur für Anzeigen, die tatsächlich geklickt werden.

Leader - SEA SoftwareQ2/26

Google Ads

232 Bewertungen

Was ist Google Ads?

Google Ads (ehemals Google AdWords) ist die Werbeplattform von Google, mit der Unternehmen ihre Produkte, Dienstleistungen oder Inhalte gezielt bewerben können. Anzeigen erscheinen in den Google-Suchergebnissen, auf YouTube, im Google Display-Netzwerk und auf Partner-Websites.

Durch intelligentes Keyword-Targeting und verschiedene Anzeigenformate lassen sich Werbebotschaften passgenau ausspielen. Ein zentrales Feature ist das automatisierte Gebots- und Budget-Management, das maximale Effizienz bei voller Kostenkontrolle ermöglicht. Unternehmen zahlen nur für tatsächlich erzielte Klicks (CPC), Impressionen (CPM) oder Conversions (CPA).

Mithilfe detaillierter Berichte und KI-gestützter Optimierungsvorschläge behalten Advertiser die Performance und Kosten im Blick. Google Ads selbst kann kostenlos genutzt werden – Kosten entstehen nur durch geschaltete Anzeigen.

Hunch

Google Keyword Planner

Bewertungen

Bewertungen (23)

Bewertungen

7 Bewertungen

11 Bewertungen

3 Bewertungen

1 Bewertungen

1 Bewertungen

Bewertungen (232)

Bewertungen

155 Bewertungen

66 Bewertungen

9 Bewertungen

1 Bewertungen

1 Bewertungen

Einschätzungen des Bewertenden

Criteo Dynamic Retargeting

Einschätzungen des Bewertenden

8.2

Benutzerfreundlichkeit

Search Engine Advertising (SEA)

Kategorie-Durchschnitt: 8.7

7.8

Erfüllung der Anforderungen

Search Engine Advertising (SEA)

Kategorie-Durchschnitt: 9.2

7.4

Kundensupport

Search Engine Advertising (SEA)

Kategorie-Durchschnitt: 9

7.6

Einfache Einrichtung

Search Engine Advertising (SEA)

Kategorie-Durchschnitt: 8.6

Google Ads

Einschätzungen des Bewertenden

8

Benutzerfreundlichkeit

Search Engine Advertising (SEA)

Kategorie-Durchschnitt: 8.7

9.1

Erfüllung der Anforderungen

Search Engine Advertising (SEA)

Kategorie-Durchschnitt: 9.2

7

Kundensupport

Search Engine Advertising (SEA)

Kategorie-Durchschnitt: 9

7.9

Einfache Einrichtung

Search Engine Advertising (SEA)

Kategorie-Durchschnitt: 8.6

Preise

Criteo Dynamic Retargeting

Preise

Keine Informationen vorhanden

Google Ads

Preise

Startguthaben

Testversion

Neue Werbetreibende erhalten ein kostenloses Startguthaben nach der ersten Einzahlung. Die Höhe variiert je nach Region. So können erste Kampagnen risikofrei getestet und optimiert werden.

Google Ads

Pay-Per-Use

Google Ads bietet ein flexibles Pay-as-you-use-Modell ohne Vertragslaufzeiten. Werbetreibende zahlen nur für Klicks oder Impressionen (CPC, CPM, CPA). Budgets sind anpassbar für volle Kostenkontrolle.

Screenshots & Videos

Criteo Dynamic Retargeting

Screenshots & Videos

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Google Ads

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Alle Produkte Alle Services Alle Software Kategorien Alle Service Kategorien Impressum Datenschutz Nutzungsbedingungen Für Anbieter Community Guidelines RSS-Feed