Criteo Dynamic Retargeting vs. Google Ads Comparison

What is Criteo Dynamic Retargeting?

Criteo Dynamic Retargeting is a tool to increase website conversions and reach customers and interested parties through personalized ads. According to their own statements, retargeting ads are supposed to achieve an average 13-fold ROAS and reach 96% of website visitors. Criteo Dynamic Retargeting accesses the ad inventory of 4,500 publishers. The tool can be used for any company size and is used worldwide by approximately 19,500 advertisers. As a company, you only pay for ads that are actually clicked.

What is Google Ads?

Google Ads (formerly Google AdWords) is Google’s advertising platform that enables businesses to promote their products, services, or content effectively. Ads appear in Google search results, on YouTube, across the Google Display Network, and on partner websites.

With intelligent keyword targeting and various ad formats, businesses can reach their audience precisely. A key feature is the automated bidding and budget management system, ensuring maximum efficiency and full cost control. Advertisers only pay for actual clicks (CPC), impressions (CPM), or conversions (CPA).

Through detailed reports and AI-driven optimization suggestions, businesses can continuously monitor and improve their ad performance. Google Ads itself is free to use—costs only apply to displayed ads.