The 7 best social media management tools in comparison


Social media is here to stay and is evolving rapidly. In addition to new platforms and apps entering the market and thus expanding the social media landscape, existing providers are upgrading, especially in their functions and features. Especially companies that are on the move with their brands, products, or services on Instagram, LinkedIn, and the like and want to conduct successful social media marketing can quickly lose their overview in the social media jungle.

If you want to use social media in a goal-oriented and strategic way, social media tools can support you very well. They offer you all kinds of functions to increase your brand awareness, generate sales or establish contact with your customers and your community. We show you the best social media marketing tools and what they can do.

What are social media management tools?

Social media management tools are used to manage your social media accounts. Many tools combine different functions, such as planning and creating postings or analyzing and monitoring activities and campaigns. Thus, you will find usable figures in social media tools that measure and evaluate success. In addition, the tools enable you to identify trends and better understand your target group to better adapt your content to them.

How do social media marketing tools differ from each other?

Social media tools usually have different features and focus. However, the software can be classified into the following categories:

Social media management tools are beneficial if you want to manage different platforms simultaneously. For example, after you have planned content once, you can play it out on other channels at the same time. Social media management software can save you a lot of time and money.

Monitoring tools provide information and data on relevant topics, essential keywords, interesting user profiles, and competitors. Social media analytics tools give you an overview of your engagement, top posts, reach, and more.

Many of the tools we present combine several functions or offer an all-in-one solution. On the other hand, other social media tools have a particular focus, for example, on content creation.

What are the advantages of social media tools?

Social media tools offer a variety of functions and fields of application. Above all, they make your daily work easier and support you in achieving your social media marketing goals.

The advantages of a social media marketing tool include the following:

  • All social media channels in one place
  • Bundled use of social media management tools
  • Determination of the target group through an analysis of habits, interests, and desires
  • Clear community and complaint management
  • Cross-channel controlling of social media campaigns
  • Competitor analyses

The top 7 social media management tools on OMR Reviews

These are the most popular social media management tools on OMR Reviews based on verified user reviews and experiences.

1. Hootsuite*15qax4b*_ga*MTcxNTgzMzgwNS4xNjU3NzkzOTE5*_ga_G6FYGSYGZ4*MTY2MDgwNTc4OS4xNy4xLjE2NjA4MDkyNjcuNjAuMC4w*1v8uzg1*_ga*MTcxNTgzMzgwNS4xNjU3NzkzOTE5*_ga_G6FYGSYGZ4*MTY2MDgwNTc4OS4xNy4xLjE2NjA4MDkyNjcuNjAuMC4w


Hootsuite auf OMR Reviews


Hootsuite is a social media suite that combines various functions in one tool. Besides the automated post-planning, Hootsuite provides important KPIs and analytics for campaigns and has social listening and monitoring functions. You can integrate all your channels into the tool – from Instagram to Pinterest to LinkedIn.

Hootsuite features

  • Social media management
  • Social analytics
  • Planning and publishing
  • Social engagement
  • Social ads
  • Campaign optimization
  • Reporting dashboards
  • Personalization of reporting
  • Export of reports
  • Scalability
  • Social analytics
  • Monitoring and listening
  • Social measurement
  • Identification of influencers
  • Data management & analysis
  • Sentiment analysis
  • Social reporting
  • Competitor analysis
  • Follower analysis
  • Post-performance

Hootsuite pricing

Hootsuite offers you a total of four different pricing plans to use the tool. The professional plan starts at 39 euros/month and is activated for one user with ten social media profiles. To register more users, you can book the team tariff from 109 euros/month and manage up to 20 social media channels simultaneously. You can test both versions for 30 days free of charge.

From 599 euros/month, you can manage 35 profiles with five people in the business tariff. You can discuss individual solutions with Hootsuite as part of the Enterprise tariff. In addition, you can request a demo for both plans to see what suits you best. Find more about the different Hootsuite pricing plans on OMR Reviews.

Hootsuite alternatives

On OMR Reviews, you can find an overview of Hootsuite alternatives and choose the right social media tool for you with the help of verified ratings and testimonials.

2. MessengerPeople*1utc16i*_ga*MTcxNTgzMzgwNS4xNjU3NzkzOTE5*_ga_G6FYGSYGZ4*MTY2MDU3MzEwNi4xMi4wLjE2NjA1NzMxMDYuNjA.*1utc16i*_ga*MTcxNTgzMzgwNS4xNjU3NzkzOTE5*_ga_G6FYGSYGZ4*MTY2MDU3MzEwNi4xMi4wLjE2NjA1NzMxMDYuNjA.


MessengerPeople auf OMR Reviews


The messenger communication platform MessengerPeople offers a scalable and GDPR-compliant software solution for customer communication via messenger apps. It lets companies use WhatsApp, Facebook Messenger, Apple Business Chat / iMessage, Telegram, Viber, and Notify centrally from one interface for marketing, sales, customer service, internal communication, or HR. The browser-based software has the usual ticket system features and considers the unique needs of messenger communication.

MessengerPeople features

  • Chatbot builder
  • Dispatch of messenger newsletters
  • Chat interface
  • Integration of multimedia content and emojis
  • Chat modules with NLP technology
  • Customer profile management
  • API interfaces to CRM and shop systems
  • Ticket creation and response

MessengerPeople pricing

MessengerPeople can be tested free of charge or requested as a demo version. The tool offers three price packages: M, L, and XL. The M version starts at €499 monthly and is limited to one channel and five agents. Large companies can use Messenger People from €999 per month, with ten agents and 5,000 monthly active users. The XL version also offers 24/7 support, multiple agents, and monthly active users depending on your needs. Find more about the different MessengerPeople pricing plans on OMR Reviews.

MessengerPeople alternatives

On OMR Reviews, you can find an overview of MessengerPeople alternatives and choose the right social media tool for you with the help of verified ratings and testimonials.

3. Facebook Creator Studio*1iek2oa*_ga*MTcxNTgzMzgwNS4xNjU3NzkzOTE5*_ga_G6FYGSYGZ4*MTY2MDgwNTc4OS4xNy4xLjE2NjA4MDk4MDUuMjcuMC4w*1iek2oa*_ga*MTcxNTgzMzgwNS4xNjU3NzkzOTE5*_ga_G6FYGSYGZ4*MTY2MDgwNTc4OS4xNy4xLjE2NjA4MDk4MDUuMjcuMC4w


Facebook Creator Studio auf OMR Reviews


Facebook Creator Studio is an in-house software from Facebook. It is a content management system for the social network with which users can centrally create, publish and manage content and generate and organize targeted interactions. Specific analytics functions are also mentioned as a critical benefit. In addition to Facebook, Instagram can also be operated via Facebook Creator Studio. The tool is aimed at companies, influencers, and others who want to market on Facebook or Instagram and ultimately earn money. Facebook Creator Studio can be used free of charge. The only condition is to comply with the Facebook or Instagram guidelines when using it.

Facebook Creator Studio features

  • Create and manage accounts
  • Create and test posts
  • Reply to messages and comments
  • View key figures

Facebook Creator Studio Cloud pricing

Facebook Creator Studio is free to use.

Facebook Creator Studio alternatives

On OMR Reviews, you can find an overview of Facebook Creator Studio alternatives and choose the right social media tool for you with the help of verified ratings and reviews.

4. Later*1r0ko0s*_ga*MTcxNTgzMzgwNS4xNjU3NzkzOTE5*_ga_G6FYGSYGZ4*MTY2MDgwNTc4OS4xNy4xLjE2NjA4MTAwMDUuNjAuMC4w*1r0ko0s*_ga*MTcxNTgzMzgwNS4xNjU3NzkzOTE5*_ga_G6FYGSYGZ4*MTY2MDgwNTc4OS4xNy4xLjE2NjA4MTAwMDUuNjAuMC4w


Later auf OMR Reviews


Later describes itself as an Instagram marketing platform and allows you to schedule, post, and analyze content. In addition to Instagram, Later also offers features for Facebook, Twitter, LinkedIn, Pinterest, and TikTok. You can schedule your content in a visual planner by drag & drop. If you don’t have any suitable content at hand, you can use the tool to find and (re)post user-generated content and contributions from other profiles or image databases. Cutting, editing, and adding text is also possible with Later. Furthermore, with Later, you can track the most important KPIs and receive reports and personalized insights.

Later features

  • Social media management
  • Social analytics
  • Social publishing
  • social engagement
  • Reporting dashboards
  • Personalization of reporting
  • Export of reports
  • Scalability
  • Competitor analyses
  • Follower analysis
  • Contribution performance
  • Paid campaign tracking
  • Content & collaboration
  • Content calendar
  • Content library
  • Shared inbox
  • Different users and permissions

Later pricing

  • Use Later for free: The free version of Later can be used by one person and includes a “set” of social platforms. This means one profile each from Instagram, Facebook, Twitter, Pinterest, and LinkedIn. You can schedule 30 posts per month per profile in the free version of Later. Additional user profiles are not possible in this version.
  • Use Later for a fee: If you want to post more, create more user profiles, and get more analytics, upgrade to one of Later’s three paid plans: Starter, Growth, or Advanced, starting at around $12 a month. Find more about the different Later pricing plans on OMR Reviews.

Later alternatives

On OMR Reviews, you can find an overview of Later alternatives and choose the right social media tool for you with the help of verified ratings and reviews.

5. SocialHub*adf8lv*_ga*MTcxNTgzMzgwNS4xNjU3NzkzOTE5*_ga_G6FYGSYGZ4*MTY2MDgwNTc4OS4xNy4xLjE2NjA4MTAyNzguNjAuMC4w*adf8lv*_ga*MTcxNTgzMzgwNS4xNjU3NzkzOTE5*_ga_G6FYGSYGZ4*MTY2MDgwNTc4OS4xNy4xLjE2NjA4MTAyNzguNjAuMC4w


SocialHub auf OMR Reviews


SocialHub is an all-in-one social media management solution designed to make working on various social media platforms more accessible. All requests via different social media platforms are bundled and presented clearly in the central inbox. The SocialHub thus facilitates processing incoming notifications such as comments, retweets, and direct messages. In addition, conversations in the network can be searched via monitoring and displayed in the inbox. With the integrated Content Planner, content and campaigns can be pre-planned alone or in a team, edited in the editor, and posted automatically. The analytics section of the software provides all vital information on reach, interaction rates, or comment volume. In addition, SocialHub allows numerous actions to be carried out automatically through a set of rules.

SocialHub features

  • Social analytics
  • Social publishing
  • Social engagement
  • Social ads
  • Enterprise scalability
  • Custom reports
  • Competitor analysis
  • Follower analysis

SocialHub pricing

SocialHub offers different pricing models to meet the needs of companies, agencies, and public authorities. More detailed pricing information is only available upon request and is based on the number of users and social media channels you want to manage. Find more about the different SocialHub pricing plans on OMR Reviews.

Social Hub alternatives

On OMR Reviews, you can find an overview of SocialHub alternatives and choose the right social media tool for you with the help of verified ratings and testimonials.

6. Fanpage Karma*r8j708*_ga*MTcxNTgzMzgwNS4xNjU3NzkzOTE5*_ga_G6FYGSYGZ4*MTY2MDgwNTc4OS4xNy4xLjE2NjA4MTA0MTcuNDQuMC4w*r8j708*_ga*MTcxNTgzMzgwNS4xNjU3NzkzOTE5*_ga_G6FYGSYGZ4*MTY2MDgwNTc4OS4xNy4xLjE2NjA4MTA0MTcuNDQuMC4w


Fanpage Karma auf OMR Reviews


Fanpage Karma is an analytics tool for social media. You can use the tool as a complete solution for social media management. You can analyze an unlimited number of profiles, plan, write, and publish posts, and identify trends. In addition, the tool allows communication and analysis in real-time.

Fanpage Karma features

  • User-defined reports
  • Competitor analysis
  • Content planning
  • Real-time communication and reports
  • Post-performance

Fanpage Karma pricing

Fanpage Karma offers a free version and the packages Bronze, Silver, Gold, and Platinum (starting at 49 euros/month). With the Bronze package, you can manage unlimited profiles with only one user. Each additional user costs you 49 € per month. Alternatively, you can opt for the Silver or Gold package. In this case, you have several social networks, a complete history, and unlimited dashboards. Find more about the different Fanpage Karma pricing plans on OMR Reviews.

Fanpage Karma alternatives

On OMR Reviews, you can find an overview of Fanpage Karma alternatives and choose the right social media tool for you with the help of verified ratings and reviews.

7. facelift


facelift auf OMR Reviews


With the social media management tool facelift, you can publish, promote, manage, monitor, and analyze content, as well as run your social customer care and community management. With ten different features, the tool covers almost everything to handle in the social media business. For example, with facelift’s publisher you can publish your posts simultaneously on various social media channels.

A global content pool helps you to find inspiration for your content and to get insights and trend topics in your industry. In addition, the social media monitoring and listening function informs you about how people are talking about your brand, products, or services. The risk of shitstorms and complaints can also be detected and contained early.

facelift features

  • Post-scheduling and publishing
  • Moderation
  • Social monitoring & listening
  • Advertising
  • Dashboards and reporting
  • Benchmarking
  • Trendwatch
  • Messenger
  • facelift Social Share

facelift pricing

The software provider does give any information about the facelift pricing. If you want to test facelift, you can arrange a demo via the website.

facelift alternatives

On OMR Reviews, you can find an overview of facelift alternatives and choose the right social media tool for you with the help of verified ratings and reviews.

More social media management tools on OMR Reviews

You can find and compare other social media management tools on OMR Reviews. We have listed over 30 social media tools to create, plan, publish, and analyze your social media content. So take a look and compare the software with the help of authentic and verified user reviews:

Current stories and the most important news for marketers straight to your inbox!

Show me an example