Martin Gardt & Scott Peterson 4.10.2021Load up on insights in the fourth and possibly final (!) round of Digital Masterclasses.Last call for digital insights? If things go as planned, then yes this is it! When May 2022 rolls around and we reopen the OMR Festival at long last, we’ll be delivering you with the latest marketing
Martin Gardt & Scott Peterson 8.7.2021State of the German Internet 2021: The OMR keynote is back!For the second year in a row, Philipp Westermeyer was not able to deliver his annual “State of the German Internet” keynote live and in-person to the 7000+ attendees at the OMR Festival. As ...
Martin Gardt & Scott Peterson 8.4.2021Should brands take note? How an unknown card game went viral on TikTok—and what it means for other brands
Martin Gardt & Scott Peterson 26.11.2020This couple transformed an Amazon project into a toy brand—and millions in revenue
Martin Gardt & Scott Peterson 13.11.2020Second-hand platform “Vinted” is minting a new app—can it merge its nearly 9 million users?
Martin Gardt & Scott Peterson 29.10.2020Gitti up! Nail polish startup Gitti posts impressive growth without the luxury of deep pockets
Martin Gardt & Scott Peterson 23.9.2020The inside story of “The Hut Group” and how it reached a USD-6b valuation
Martin Gardt & Scott Peterson 27.8.2020Hacking the charts? Why Warner Music is paying USD 85 million for meme accounts
Martin Gardt & Scott Peterson 13.8.2020Social Commerce: The Ultimate Guide to the plethoral murk of shop, shops and shopping functions on Instagram
Martin Gardt & Scott Peterson 24.7.2020StockX Founder Josh Luber: “Trust facilitates the larger StockX model.”
Martin Gardt & Scott Peterson 2.7.2020State of the German Internet 2020: The brand new keynote from OMR CEO Philipp Westermeyer
Martin Gardt & Scott Peterson 27.5.2020Here’s why you should sign up for the Digital Masterclasses 2020
Martin Gardt & Scott Peterson 8.4.2020ManoMano: French startup looks to hammer out a role in Germany as an Amazon for home improvement
Martin Gardt & Scott Peterson 6.2.2020Dank drops and collabs: How Dixxon turned flannel shirts into USD 20 mil
Martin Gardt & Scott Peterson 16.1.2020How a small Berlin nail boutique leverages Instagram for growth
Martin Gardt & Scott Peterson 28.11.2019How a German Influencer Leveraged Instagram Filters into 3 Billion Views
Martin Gardt & Scott Peterson 20.6.2019How this ex-chef made millions with fitness content on an adult platform
Martin Gardt & Scott Peterson 1.5.2019OMR City Guide: Here’s how to get the most out of Hamburg during your stay for OMR19
Martin Gardt & Scott Peterson 4.4.2019Ex-WPP Head Sir Martin Sorrell’s plan to reinvent the agency landscape? “Faster, better, cheaper”
Martin Gardt & Scott Peterson 22.2.2019Non-stop media power from NYC to HH at #OMR19: Gimlet, Cheddar and Fatherly founders on board in HH
Martin Gardt & Scott Peterson 5.2.2019Wanna showcase your stuff at OMR19? Here’s why it makes sense for you and your company
Martin Gardt & Scott Peterson 31.1.2019Pokémon, Yu-Gi-Oh & Magic: The Gathering: The huge online business of analogue cards
Martin Gardt & Scott Peterson 24.1.2019Back from the dead? Vine, Winamp and Motorola Razr are betting on nostalgia in comeback effort