These Are the 7 Best Business Intelligence Tools

Katharina Iken 11/21/2022

We present to you the best and most popular business intelligence tools and explain to you what these tools can do.

Data, data and even more data. When it comes to the importance of data for businesses and the relevance of evaluation that comes with it, business intelligence software comes into play. Because business intelligence tools can support you in your data management and significantly simplify it. But the market for BI tools is large and sometimes the tool selection is not that easy. If you are looking for a business intelligence tool, but are not quite sure which tool is best suited to your needs and requirements, you are in the right place. We present to you the best and most popular business intelligence solutions according to OMR Reviews.

What is Business Intelligence?

Business Intelligence (BI) is a collective or umbrella term for the various sub-areas of business analytics, data mining, data infrastructure, data visualization, and also data tools. In summary, BI covers all processes from the collection, storage, representation to the evaluation of company data. The aim of business intelligence is that you can work data-driven and make decisions based on the data. Business Intelligence provides you with company data from all your company areas so that you can increase the efficiency of your company based on this and react to changes in the market.

Empfehlenswerte Business-Intelligence-Tools

Auf unserer Vergleichsplattform OMR Reviews findest du weitere empfehlenswerte Business-Intelligence-Tools. Dort haben wir über 130 BI-Tools für kleine und mittlere Unternehmen, Start-Ups und Großkonzerne gelistet, die dich dabei unterstützen Daten besser zu verstehen. Also schau vorbei und vergleiche die Softwares mithilfe der authentischen und verifizierten Nutzerbewertungen:

Why is Business Intelligence important?

Business Intelligence is essential when it comes to optimizing business processes and setting up successfully for the future. You can use it, for example, to increase productivity in your company. In addition, BI can also support you in achieving certain goals by checking regularly whether you are on the right track. In the long term, the use of business intelligence should also pay positively into your ROI (Return-on-Investment). With business intelligence, you are able to identify, evaluate and ultimately react to data.

Why do companies need a business intelligence tool?

Data in a company can be very diverse and confusing. A BI tool can support you in collecting these data from internal and external sources, storing them centrally and preparing them clearly in dashboards, reports and other data visualizations. These results are then made available to both the decision makers of a company and the operational staff with a business intelligence tool. With a business intelligence solution, you can improve and accelerate decision-making processes in your company.

These are the advantages of business intelligence solutions:

As mentioned already, business intelligence tools have some advantages. The most important advantages of BI software include:

Optimization of business processes
Making data-driven business decisions
Provision of automatic reporting based on real-time data
Acceleration of reaction time to changes
Improving operational efficiency
Increase in ROI
Reduction of technical hurdles for data integration
Consistent data situation and central data storage

What are typical functions of business intelligence systems?

The most important functions of BI solutions are:

Reporting and data analysis
Data collection from internal systems and external sources
Central data storage
Data visualization and dashboards
Data modeling

These are the top 7 BI tools on OMR Reviews

These are the seven most popular business intelligence tools based on verified reviews and experiences from the OMR community:

We will now show you what the individual BI tools can do. More helpful information and user reviews of the various business intelligence systems can be found on OMR Reviews in the Business Intelligence category.

1. Microsoft Power BI

Microsoft Power BI auf OMR Reviews

Microsoft Power BI describes itself as a unified, scalable platform for self-service and business intelligence, which is primarily aimed at corporations. With the help of the tool, the gap between data and decision-making should be closed. With Microsoft Power BI you can create connections to any data of your company and model and visualize them.

Out of these BI deployments, you gain insights that allow you to make decisions with confidence. The software is provided in the cloud, so you can easily share and collaborate on reports. There is also a free mobile Power BI app for Android, iOS and Windows Mobile.

Microsoft Power BI Functions

These are the most important functions of Microsoft Power BI:

Access to data from various on-premises and cloud sources: The data can, for example, be imported from Dynamics 365, Salesforce, Azure SQL DB, Excel or SharePoint and automatically updated so that you are always up to date.
Prepare and model data: With the data modeling tools from Microsoft Power BI, you can save time and simplify data preparation. The Power BI tool captures, transforms, integrates and enhances your data.
Advanced Analysis: With functions like Quickmeasures, categorizations, forecasts and clusterings, you can analyze your data and derive concrete insights. As advanced users, you get complete control of your model with the DAX formula language.
Insights from data through AI-driven advanced analyses: Using the BI tool, you can evaluate data, automatically recognize patterns, understand meaning and predict future results. Programming knowledge for Microsoft Power BI is not required.
Interactive, company-specific reports: The software offers you the possibility to create interactive data visualizations. Tools for design, formatting and layout are provided.
Creating documents from anywhere: The tool is optimized for mobile devices and can be used on the go from anywhere. Reports can be published on the desktop on-premises or in the cloud.

Microsoft Power BI Costs

Microsoft Power BI comes in two different price packages: Power BI Pro and Power BI Premium. The price for Power BI Pro is €8.40 per user per month. Power BI Premium costs €16.90 per month per user. Power BI Premium can also be purchased per capacity. The cost for a capacity is €4,212.30 per month.

Microsoft Power BI Alternatives

You are looking for a alternative to Microsoft Power BI and can't decide which tool is best for your needs? Then check out OMR Reviews! There, you'll find a wide selection of BI tools and can select the right one for you based on real user reviews.

2. Tableau

Tableau auf OMR Reviews

The BI tool Tableau Desktop of the Visual Analytics platform Tableau promises quick actionable insights and visual live analytics for unlimited data exploration. With the tool, you can establish connections to local data and data in the cloud and identify trends, recognize opportunities and make sustainable data-driven decisions based on this.

You can collaborate with your team members at any time, ask your own questions and build live stories that can be discovered by others. Tableau can extract large amounts of data and its modern database and computer graphics technology allow you to analyze huge data sets even on your laptop.

Tableau Functions

These are the most important functions of the BI tool Tableau Desktop:

Quickly gain actionable insights: With the business intelligence tool Tableau, diagram creation programs are a thing of the past. Tableau provides you with interactive dashboards to make hidden insights visible in no time. You can read in this article how to easily visualize your data from SAP with Tableau, Self-Service BI with Tableau and SAP.
Connection to more data: Whether big data, SQL databases, spreadsheets or cloud applications such as Google Analytics or Salesforce - With Tableau, you can establish connections to any data sources. Using the tool, you can access and combine the different data without having to write lines of code yourself. In addition, power users have the opportunity to pivot, split and manage metadata in order to optimize data sources.
Answering profound questions: With the software, you can create powerful calculations from existing data, add reference lines and forecasts by drop & drop and use statistical summaries. The business intelligence tool also covers trend analysis, regressions and correlations.
Representation of data on interactive maps: In Tableau, interactive maps can be created automatically for over 50 countries - postal codes are integrated. These include, for example, custom geocodes and territories for personalized regions, such as sales territories.

Tableau Costs

The price for the Tableau Creator license of the business intelligence tool is $70 per user per month. The costs for Tableau Explorer, an explorer license for Tableau Server, are $35 per user per month. Plus, the tool also offers a pure viewer license, Tableau Viewer, for $12 per month per user. There are also some add-ons that can be booked additionally. Tableau can also be tested for 14 days free of charge.

Tableau Alternatives

You are looking for a Tableau alternative and can't decide which tool best suits your needs? Then check out OMR Reviews! There, you'll find a wide selection of BI tools and can select the right one for you based on real user reviews. Alternatively, you'll find in the following article a

comparison of Tableau with Microsoft Power BI.3. Minubo

Minubo describes itself as BI (Business Intelligence) for retail. The software aims to support retail companies in making data-driven decisions and thus unlock the full potential. From management down to operations,

Minubo auf OMR Reviews

offers everyone better decision making. The business intelligence solution offers a complete BI stack with a comprehensive tool set, a tablet app for your data-driven POS, and a broad portfolio of consulting and services. MinuboMoreover, the software enables intuitive data access, so that all staff can access the data independently. On- and offline data sources can be combined to realize a comprehensive business view. The advanced cloud technology and the prefabricated DWH also enable high-performance data processing.

Minubo Functions

These are the key functions of Minubo:

Application Suite:

The Application Suite from Minubo is a comprehensive web-based tool set that is designed to support your company in establishing a better, data-driven decision culture and intelligent, automated processes. The Application Suite provides a wide range of tools for all roles and use cases. It also includes an customizable feed API for visualization and process automation using third-party systems, as well as a plugin builder that enables the development of their own tools based on the minubo analytics database.Store Monitor:
The Store Monitor from Minubo is a tablet app that aims to bring data-driven decisions to your stores. Each employee has access to relevant data and can make better decisions on product promotions and reorderings, gain transparency of brand, category, and product performance, and simply gain insight into inventory levels by scanning product barcodes. This is intended to enhance the efficiency and customer loyalty of your company.Analytics Database:
The solution for business intelligence also provides an analytics database, which is based on elasticsearch, a particularly fast search engine technology. The database is intended to enable the BI tool to offer a wide variety of data tools and at the same time allow you to flexibly use the data from minubo in third-party systems.Best-Practice Data Model:
The Analytics database also includes an integrated commerce data model that is based on the tool's best practices. The insights and built-in logics are meant to save software users time in particular.ETL Process:
ETL stands for Extract, Transform and Load, and describes the path of the data from the source system integrations to the analytics database. The ETL process of Minubo is built in Apache Spark, an analytics engine for Big Data processing, which ensures high performance and efficiency as well as scalability.Smart Workers Unit:
The Smart Workers unit of the software for business intelligence covers the calculation logics and the built-in intelligence of the tool. The unit generates, for example, alerts and recommendations for action and enables the scheduled email dispatch of dashboards and reports.Minubo Costs

The software

Minubo comes in three different price packages. Which price package is right for you depends on your GMV (Gross Merchandise Value/Volume), processed data volume and the number of required interfaces. The 'Now' package starts at a price of €249 per month, while 'Suite' starts at €1,999 per month. If you want to test the business intelligence tool, you can request a demo version on the website.Minubo Alternatives

You are looking for a

Minubo alternative and can't decide which tool is best suited to your requirements? Then check out OMR Reviews! There, you'll find a wide selection of BI tools and can select the right one for you based on real user reviews.4. Clear

Clear is a business intelligence software solution that gives you instant access to various reports such as CLV, cohorts, or profitability.

Klar auf OMR Reviews

is designed for e-commerce businesses with 10 to 100 employees who sell multiple products and need to retain their customers to turn a profit. Users receive all the insights from various data sources that they need for their growth – centralized and easily customizable to reflect reality.KlarClear Functions

Clear centralizes all data in one place and creates reports that support business growth. The software offers the following reports:

Revenue Reports

Profitability Reports
Retention Report
User Journey Reports
Product Reports
Marketing Reports
Clear Costs

The

prices with Clear depend on your company's annual sales and start at €200 per month.Clear Alternatives

You are looking for an

alternative to Clear and can't decide which tool is best for your requirements? Then check out OMR Reviews! There, you'll find a wide selection of BI tools and can select the best one for you based on real user reviews.5. Tracify

Tracify is a software for e-commerce companies for tracking and attributing all marketing activities (multichannel). With the help of a revolutionary tracking technology, users can be tracked with Tracify without cookies, modeling, or Google Analytics – GDPR compliant.

Tracify auf OMR Reviews

Tracify Functions

These are the most important functions of Tracify:

Multichannel tracking and attribution:

With Tracify, campaigns and creatives can be scalable and traceable across channels along the journey. In addition, the tracking problem caused by the IOS14 update can be better solved, as more data is again available to make decisions.Reportings & Dashboards:
Tracify offers a variety of detailed dashboards that provide various insights into the performance of the individual channels (Meta, TikTok, Google, influencer), as well as bringing all these channels holistically together, and transparently presenting the customer journey.Tracify Costs

The

pricing of Tracify is based on the size of your monthly multichannel budget. Prices start at €500 per month with a one-time set-up fee of €500. A demo version is also available through the provider's website.Tracify Alternatives

You are looking for a

Tracify alternative and can't decide which tool is best for your requirements? Then check out OMR Reviews! There, you'll find a wide selection of BI tools and can select the best one for you based on real user reviews.6. Adverity

Adverity is a data and analytics platform that enables marketing, sales, and e-commerce teams to make decisions faster and easier based on insightful insights. By transforming isolated data into practical insights, Adverity simplifies the demonstration of ROI across all channels and shortens the time-to-value of data.

Adverity auf OMR Reviews

With automated data integration,

offers a centralized overview of the marketing and sales performance of the entire company. Through powerful data visualizations and predictive analyses, the end-to-end platform delivers proactive action recommendations and reveals opportunities to increase performance and drive growth in real-time.AdverityAdverity Functions

These are the main features of Adverity:

Fully automated data integration:

This allows you to automate data extraction from different data sources and derive further marketing statistics from it. In addition, the data is managed centrally and is immediately usable.Management of Data Sources:
Adverity offers a comprehensive library of more than 600 data connections. This can optimize your marketing integration and add new marketing and sales data streams.Advanced Data Transformation and Enrichment:
With advanced data transformation and enrichment features, including custom Python code expressions, users can complement and categorize their datasets.Smart Naming Conventions:
With this function, the tool offers you intelligent suggestions for standardizing the naming of campaigns, ad groups, and advertisements across all advertising channels, which can help eliminate report problems.Adverity Costs

The

pricing at Adverity is individual, so a request to the provider is necessary to get more detailed price information.Adverity Alternatives

You are looking for a

alternative to Adverity and can't decide which tool is best for your needs? Then check out OMR Reviews! There, you'll find a wide selection of BI tools and can select the best one for you based on real user reviews.7. Apteco Marketing Suite

The Apteco Marketing Suite is a software for powerful, data-driven customer analysis and actionable insights for successful marketing campaigns. It offers three different products: Apteco FastStats, Apteco PeopleStage, and Apteco Orbit.

Apteco auf OMR Reviews

The tool combines digital and offline data sources in one place and provides meaningful data exploration, analysis, and visualizations for you. Thus,

aims to help you get to know your customers from a 360° perspective, improve your customer journey and enable you to target precisely.AptecoApteco Functions

These are the key features of the Apteco Marketing Suite:

Segmentation:

With the BI tool, you can recognize common traits of your recipients, segment your target group accordingly, and thus increase your customer retention.Data analysis:
Apteco also provides you with analysis and visualization tools with which you can explore your data more deeply and generate added value in order to be able to set up data-driven campaigns.Identifying New Potentials:
With the solution, you can also identify opportunities for your company's growth. You can, for example, analyze regions that are particularly important to you or discover customer groups with yet undecided potential.Best Next Offer:
Apteco Marketing Suite analyses customer behavior and transactions to calculate products that will most likely appeal to your customers. The tool therefore makes predictions about the next purchases of your customers.Visualizations:
With the software, you can generate charts, Venn diagrams, word clouds and profiles from your data and thereby identify and understand the characteristics of your target groups.Creating Target Groups:
With Apteco, you can create target groups from transactions, activities, and the respective phase in the customer journey to increase your campaign performance.Apteco Marketing Suite Costs