Klar

Klar uniquely combines Tracking & Attribution with full Business Controlling & Reporting, empowering DTC brands to:

• Make data-driven decisions on where to allocate and scale marketing budgets effectively.
• See which campaigns, creatives, and influencers truly drive purchases - beyond clicks & traffic, but focusing on conversions
• Identify the right customer segments, understand their behavior, and unlock retention opportunities for maximum loyalty and lifetime values
• Learn how different customer groups respond to creatives and campaigns, optimise landing pages, and tailor communication for first-timers vs. returning customers
• Save valuable time and resources by automating manual reporting and data maintenance.

Klar’s attribution engine uses a first-party tracking script and machine learning models to transparently map every touchpoint of the customer journey. This Multi-Touch Attribution combined with Marketing Mix Modelling (MMM) enables a "Unifying Measurement Engine" that goes beyond clicks, incorporating correlations between channels, interactions, and non-click-based engagements like brand awareness and word-of-mouth. For the most realistic and reliable, data-driven attribution.

Getting started with Klar is easy. Onboarding takes minutes, not months. For all industries, shop sizes, and levels of complexity, yet it feels tailor-made for your business. Easily mirror your individual setup with no-code customisations, no matter how complex your structure may be.

Klar is fully GDPR-compliant and ISO 27001-certified, hosting all data 100% in Germany. So your data remains safe, secure, and private.