What’s new at OMR Festival 2018?

A quick primer on the latest additions to OMR Festival 2018 and an in-depth look at the App


OMR Conference 2017 (Image: Julian Huke / OMR)

OMR Festival 2018 marks the eighth time that we’ve put on our little celebration of the digital marketing industry. As is the case every year, there are some new changes to this year’s Festival worth keeping and eye on. Two stages, a new party format, a brand new app and much more! Stay informed on what’s new and get the most out of OMR18.
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Top tips for every OMR18 attendee in Hamburg

The OMR travel primer for your best OMR Festival week

Hamburg Harbor

The world-famous Hamburg Harbor


On March 22 & 23, over 40,000 marketing aficionados will be descending upon the Northern German Port City of Hamburg for the OMR Festival 2018. To make sure you get the absolute most out of your time in the beautiful Hanse City, here’s our list of things to do to get the most out of your trip to Hamburg.
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The bare truth—OMR exposes Vero’s secret to success

OMR takes a deep dive on the high flying app

Vero Influencers

Vero Influencers

An app launches with next to no fanfare, plods along for three years and then suddenly shoots to the top of the app charts in numerous countries. Vero’s success could be complete coincidence—but could it also be down to a solid marketing and targeting strategy? OMR took a deep dive on this high flyer and discovered that right before downloads really shot through the roof, hundreds of niche influencers got on their social media soapbox on Instagram and other platforms to plug Vero—many of whom stood out through their creative exploits. Many others through their choice in fashion, or lack there of.

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Guided Tours and politics at OMR18

Small group tours across the Festival and a special politics panel discussion

Guided Tours at OMR18

Guided Tours at OMR18

And down the stretch we come! In just four weeks, OMR18 will be kicking off! Today we’re taking a look at some Guided Tours and our very special panel discussion on Digital Policy in the EU. But first things first: if you haven’t got your ticket yet, get your Expo or All-incl. ticket here Be sure to act fast. They’re disappearing quick and when they’re gone, they’re gone. Read on to learn more about the EU political landscape and the first few Guided Tours on the agenda for this March 22 & 23 in Hamburg.

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YEXTra, YEXTra, hear all about it: Yext founder Howard Lerman in the OMR Podcast!

From start up to billion-dollar IPO in a decade—Yext founder Howard Lerman sits down to talk shop with OMR founder Philipp Westermeyer

Howard Lerman

Howard Lerman (Source: The Demo Conference / Flickr)

Building a global presence on a local level. That is the conundrum Howard Lerman is seeking to solve with Yext, his digital information management company that he founded a decade ago. In this edition of the OMR Podcast, Howard sat down for a chat with OMR founder Philipp Westermeyer to shed some light on what Yext does, who it benefits and how it keeps step in an ever-changing market. Before also teasing his upcoming appearance on the big stage at OMR18 in Hamburg this March 23.

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What’s on at OMR18? Masterclasses and Exhibitors

Get inspiration and insights this March 22 & 23 in Hamburg at OMR18!

Masterclasses OMR18 Festival

OMR18 boasts more than 100 Masterclasses

With over 40,000 attendees at this year’s OMR Festival on March 22 & 23, we’re expecting to nearly double attendance compared to OMR17. To keep step with the growing number of attendees, we’re also doubling down on free content for all of you. That includes more exhibitors than ever before and cracking triple-figures in Masterclasses! Today, we’re giving you the low down on the first big-name exhibitors you can rub shoulders with and which Masterclasses you can gain insights from.
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Ebay, Nasty Gal, Girlboss, Netflix—the ridiculous success story of Sophia Amoruso

This Girlboss is taking the stage in Hamburg this March at OMR18

At 22, Sophia Amoruso was selling secondhand clothing on eBay. Just a few years later, her online shop Nasty Gal posted revenue upward of USD 300 million and she cracked the Forbes list of richest women in the USA. Despite leaving Nasty Gal, Sophia continues to be a personal brand tour du force. In 2017, Netflix turned her memoir #GIRLBOSS into a hit series. Her newest venture, Girlboss, launched in 2017 and is a platform that helps women define success on their own terms, and offers them the tools they need to achieve, advance, and own their power. But what is the now 33 year old’s secret to success? Today, we’re taking a closer look at her success story—and announcing her as the next big speaker at OMR Festival 2018 in Hamburg!
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This SEO pro is reinventing the travel industry

Viventura founder Kiwitz has been honing his SEO skills since 2001 and now runs a platform for small tour operators

Viventura founder André Kiwitz

When tourism major André Kiwitz launched Viventura, he had a three passions: the Internet, South America and traveling. So he did what anyone would do: he turned his passion into a profession and founded one of the first online travel agencies. While good ideas exist en masse, great ideas need something to set them apart, to stand out from the rest. For Kiwitz and Viventura the best way to stand out was to get noticed—through SEO.
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From the battlefield to the boardroom. How former soldier Adam Singola built Taboola

Taboola founder Adam Singolda in the latest OMR Podcast

Adam Singolda Taboola Podcast

Adam Singolda at OMR Festival 2017 (Image: OMR / Simon Hollmann).

Adam Singolda spent 7 years in the Israeli Army as a tech analyst. In 2007, not even a year after getting out, he founded Taboola, a content discovery startup and just a few months after that, he packed up and set off for New York. A decade later, Taboola has expanded its global workforce at its 14 locations to 800 and is projected to hit over USD 1 billion in revenue this year. In this episode of the OMR Podcast, he talk about the industry is changing to accommodate ads at the end of articles, why Facebook is his company’s biggest competitor and why an IPO doesn’t make sense at present.
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