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Florian Heide and Scott Peterson12.10.2021

Saving the oceans one bag at a time? Unpacking the strategy that helped backpack startup GotBag generate 8-figures

Founded in 2016, GotBag produces sustainable backpacks made from plastics fished out of the sea and ocean. Three years on, the German start-up has generated 8-figures in revenue. GotBag founder..

OMR NewsTalk of the town

Martin Gardt & Scott Peterson4.10.2021

Load up on insights in the fourth and possibly final (!) round of Digital Masterclasses.

Talk of the town

Torben Lux & Scott Peterson1.10.2021

Skinfluencers? How four dermatologists have used TikTok to get 300K downloads

Talk of the town

Martin Gardt & Scott Peterson24.9.2021

Stars, foam, streams and well-timed drops catapult About You past 1B during Berlin Fashion Week

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Florian Heide and Scott Peterson16.9.2021

Take the NFTs to the bank? For thousands on Axie Infinity, it’s more than just a game

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Torben Lux & Scott Peterson8.9.2021

Sugargang: what happens when streamers get a sweet-tooth

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Roland Eisenbrand & Scott Peterson2.9.2021

A nine-figure exit? How Oceans Apart became a DTC brand worth millions

Talk of the town

Guest Contributor26.8.2021

Amazon’s Weak Points: Where the Competition is Overtaking the E-Commerce Giant

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Florian Heide and Scott Peterson26.8.2021

What the NFT!?!? Don’t worry if you’re in the dark—Today, we’re shedding light on NFTs.

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Florian Heide and Scott Peterson19.8.2021

Waterdrop. The Viennese startup making millions with flavor cubes

Waterdrop is taking on “big water” and soft-drink producers with aroma cubes. Founded in 2015 in Vienna, the start-up is now active in 13 countries and projecting revenue this year to..

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Roland Eisenbrand & Scott Peterson12.8.2021

Not just for gamers: Discord’s leveling up to a mass appeal marketing platform

OMR NewsPodcast

Scott Peterson5.8.2021

“In the next 5 years, the number of large European companies will double or triple.” – Activant Capital CEO Steve Sarracino, in the OMR Podcast

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Florian Heide and Scott Peterson28.7.2021

The Nelk Boys: sophmoric frat-boy humor ready to graduate to the big time

Podcast

Scott Peterson22.7.2021

OMR Podcast International: Refocused—Some stories are worth a second look

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Christian Cohrs & Scott Peterson15.7.2021

“Too cool to swipe” – innovative Gen Z dating apps are coming for Tinder—but can they seal the deal?

OMR NewsTalk of the town

Martin Gardt & Scott Peterson8.7.2021

State of the German Internet 2021: The OMR keynote is back!

AUGUST 2021

Ausgabe

No. 47

OMR Report

Rockstars Report - Aktuelle Ausgabe

Professional Guide – TikTok for Brands

120 Seiten Expertenwissen
Alles zu deiner TikTok-Strategie: Account, Influencer und Ads
Screencasts, Templates und Best Practices
Tipps für mehr Reichweite und Engagement

Jetzt runterladen

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Florian Heide and Scott Peterson30.6.2021

He knows exactly what you want to watch—each and every night

Among the most pressing problems for zoomers nowadays, include crushing student loan debt, rampant climate change aaaaaaand finding something to watch on Netflix. Christian Dwarica found a way to..