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Martin Gardt & Scott Peterson13.1.2022

Predictions 2022: What Scott Galloway, Ben Evans, John Battelle et. al see on the horizon

The time for looking back is over! After scads of year-in-review articles, we’ve reached peak prognostication time! Popular talking heads from the tech scene and wildly successful companies are..

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Roland Eisenbrand & Scott Peterson5.1.2022

Sports, eSports and furry sorts: divergent subcultures united in opposition to NFTs and Web3

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OMR Team29.12.2021

Best of 2021: The 10 most-read OMR articles of the year

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Scott Peterson22.12.2021

Late bloomers? A century-old gardening company has started to flourish with content marketing on Youtube, Pinterest & Whatsapp

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Roland Eisenbrand & Scott Peterson16.12.2021

This Excel influencer generates up to 6-figures in revenue per day—with TikToks and Reels

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Martin Gardt & Scott Peterson9.12.2021

3m subs on YouTube with modelling clay? Go figure

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Roland Eisenbrand & Scott Peterson2.12.2021

What’s the latest tool for marketers on Tiktok? Comments. Here’s what they’re saying.

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Florian Heide and Scott Peterson24.11.2021

SassyClassy: Why this fashion label is suddenly taking over your Insta-feed

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Martin Gardt & Scott Peterson17.11.2021

French designer Jacquemus harnesses hype to disrupt the luxury fashion market—and net 25m per.

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Florian Heide and Scott Peterson10.11.2021

Not your mom’s kicks: Moxi’s rolling strong from niche product to lovebrand

Thanks to loud, eye-popping colors and a global pandemic, roller skates are experiencing a revival. Leading the pack: US skate-maker Moxi. Run by skating legend Michelle Steilen, we are breaking down..

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Florian Heide and Scott Peterson1.11.2021

Great, another random abbreviation. What DAO? The OMR DAO primer

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Martin Gardt & Scott Peterson28.10.2021

This 17-year-old vegan food blogger added over 1M followers just on Reels

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Torben Lux & Scott Peterson20.10.2021

100,000 subscribers in four months: Father and son react to albums and Youtube can’t get enough

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Florian Heide and Scott Peterson12.10.2021

Saving the oceans one bag at a time? Unpacking the strategy that helped backpack startup GotBag generate 8-figures

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Martin Gardt & Scott Peterson4.10.2021

Load up on insights in the fourth and possibly final (!) round of Digital Masterclasses.

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Torben Lux & Scott Peterson1.10.2021

Skinfluencers? How four dermatologists have used TikTok to get 300K downloads

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Martin Gardt & Scott Peterson24.9.2021

Stars, foam, streams and well-timed drops catapult About You past 1B during Berlin Fashion Week

The Berlin Fashion Week, Germany’s largest fashion event is, compared to other international fashion events, not all about brands presenting their latest collections—at least it isn’t..

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Florian Heide and Scott Peterson16.9.2021

Predictions 2022: What Scott Galloway, Ben Evans, John Battelle et. al see on the horizon

Sports, eSports and furry sorts: divergent subcultures united in opposition to NFTs and Web3

Best of 2021: The 10 most-read OMR articles of the year

Late bloomers? A century-old gardening company has started to flourish with content marketing on Youtube, Pinterest & Whatsapp

This Excel influencer generates up to 6-figures in revenue per day—with TikToks and Reels

3m subs on YouTube with modelling clay? Go figure

What’s the latest tool for marketers on Tiktok? Comments. Here’s what they’re saying.

SassyClassy: Why this fashion label is suddenly taking over your Insta-feed

French designer Jacquemus harnesses hype to disrupt the luxury fashion market—and net 25m per.

Not your mom’s kicks: Moxi’s rolling strong from niche product to lovebrand

Die richtige Software für dein Business

Great, another random abbreviation. What DAO? The OMR DAO primer

This 17-year-old vegan food blogger added over 1M followers just on Reels

100,000 subscribers in four months: Father and son react to albums and Youtube can’t get enough

Saving the oceans one bag at a time? Unpacking the strategy that helped backpack startup GotBag generate 8-figures

Load up on insights in the fourth and possibly final (!) round of Digital Masterclasses.

Skinfluencers? How four dermatologists have used TikTok to get 300K downloads

Stars, foam, streams and well-timed drops catapult About You past 1B during Berlin Fashion Week

Take the NFTs to the bank? For thousands on Axie Infinity, it’s more than just a game

Sugargang: what happens when streamers get a sweet-tooth

A nine-figure exit? How Oceans Apart became a DTC brand worth millions

Amazon’s Weak Points: Where the Competition is Overtaking the E-Commerce Giant

What the NFT!?!? Don’t worry if you’re in the dark—Today, we’re shedding light on NFTs.

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Werkstudent:in Strategy & Planning (m/w/d) für Sales & Brand Partnerships

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