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OMR News Talk of the town

Scott Peterson January 27, 2020

The King of Streetwear collabs, a superstar Harvard prof. and two of tech’s biggest voices

It’s speaking announcement day! For us, It’s one of the most exciting non-Festival days of the year for us at OMR. ...

Talk of the town

Martin Gardt & Scott Peterson January 16, 2020

How a small Berlin nail boutique leverages Instagram for growth

Talk of the town

Roland Eisenbrand & Scott Peterson January 9, 2020

The enigmatic flywheel trend — what’s behind the marketing buzzword du jour

Talk of the town

Scott Peterson December 30, 2019

OMR Best of: 2019 Edition

Talk of the town

Scott Peterson December 19, 2019

The top viral videos on Tiktok in 2019

Podcast Talk of the town

Scott Peterson December 12, 2019

The OMR Podcast–Fiete Gastro Takeover Edition with Jamie Oliver

Publishing Social Talk of the town

Roland Eisenbrand & Scott Peterson December 5, 2019

$25m in revenue with screenshots–Elon Musk’s marketing masterpiece

Mobile Social Talk of the town

Martin Gardt & Scott Peterson November 28, 2019

How a German Influencer Leveraged Instagram Filters into 3 Billion Views

As it becomes increasingly difficult to grow organically on social platforms, many brands and influencers are searching for tricks, levers and ...

Adtech Podcast

Scott Peterson November 21, 2019

10m ads per second, 10 billion market cap, 400m in revenue—and you’ve never heard of them.

Social Talk of the town

Corinna Bremer & Scott Peterson November 14, 2019

35 Billion Euro Revenue on Singles’ Day. How Alibaba is crushing eCommerce in China

Social Talk of the town

Roland Eisenbrand & Scott Peterson November 8, 2019

Beating the drop: Bots are no match for this Frankfurt skateshop

Podcast Talk of the town

Scott Peterson November 1, 2019

Reinventing the hair tie? How Invisibobble turned a mass-produced good into a prestige product

Publishing Social

Roland Eisenbrand & Scott Peterson October 24, 2019

2.3 billion views: Did this German agency just set the advertising standard on Tiktok?

Video

Torben Lux & Scott Peterson October 17, 2019

Eat with your mouth open! This German ASMR Youtuber smacks his lips on traditional German dishes

Podcast Publishing

Scott Peterson October 10, 2019

eCommerce Guru David Bell in the OMR Podcast: “New brands have to solve a problem.”

Social Talk of the town

Roland Eisenbrand & Scott Peterson October 2, 2019

Uncovering second-hand fashion platform Depop

Social Talk of the town

Martin Gardt & Scott Peterson September 26, 2019

Charlie Sheen plugs #askOMR and Ice-T loves OMR—But why?

Charlie Sheen flips on the camera in his kitchen and records some praise for Andre Alpar and our podcast #askOMR. Legendary ...

Podcast Talk of the town

Scott Peterson September 19, 2019

“Soundcloud is the only reason I am anything.” – Billie Eilish in the OMR Podcast

Search Talk of the town

Roland Eisenbrand & Scott Peterson September 13, 2019

Where do you stand on the big white label affiliate controversy? Good, bad or does it matter?

Social Talk of the town

Roland Eisenbrand & Scott Peterson August 26, 2019

How a 50-something German used car karaoke to turn Rihanna, Chris Brown and Cypress Hill (and 1.5M others) into fans.

Mobile Talk of the town

Roland Eisenbrand & Scott Peterson August 19, 2019

These teens generate billions of views with AR effects Instagram and Snapchat

Podcast

Scott Peterson August 15, 2019

Gimlet Media co-founder Matt Lieber—how and why podcasts are set to become a billion-dollar industry

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