Social media and sporting legends—more confirmed speakers to OMR24

Dagi Bee and Oliver Bierhoff to speak at the OMR Festival this May 7 and 8

Table of contents
  1. From hype to hate: Scandals, business fails and negative press before landing that elusive success
  2. Football & Finances: How to score a Golden Goal in sports business?

he OMR Festival returns to Hamburg May 7 & 8, 2024. As always, our mission is to provide you with an exciting mix of experts and players from the digital economy, pop culture and politics—from social media to sporting icons.

The OMR Festival is practically right around the corner. Everyone at OMR is kicking everything into high gear, finalizing the stages, Guided Tours, Masterclasses and speakers. Oh by the way, the official OMR timetable launches in just a few short days. Be sure to check out the speaker page to see who’s already confirmed to attend—we’ve been busy dropping speakers over the past several months. Who? Federal Minister for economic affairs Robert Habeck and Federal Finance Minister Christian Lindner will be there. Same goes for pop-culture icon and entrepreneur Kim Kardashian and legendary music producer Rick Rubin, tech journalist Kara Swisher and podcaster extraordinare Tim Ferriss.

You’ll find the complete list here. To make sure you have a chance to actually see these speakers live, here’s a pro tip: The Festival tends to sell out shortly before is starts, and accommodation is very hard to come by—so get your ticket and book your room sooner, rather than later.

From hype to hate: Scandals, business fails and negative press before landing that elusive success

Whether you want it or not, sooner or later creators get mixed up in scandals, business fails and all sorts of hate on the internet, which poses a challenge not only for the person concerned, but also for their career. So, how do you deal with the negative press and hate comments when you share your life online?

That’s precisely what Martin Wroblewski, Managing Director of Social Match, will discuss on stage with one of the first successful female creators in Germany- Dagmara Kazakov a.k.a. Dagi Bee. She has managed to build several successful companies from her extensive platform, but it has been a rocky road. What were her biggest business fails? What did she learn from them? And did there ever come a time where she wanted give it all up and walk away? In this interview, she will provide exclusive insights into her public life and her business—and discuss a few spicy headlines.

Football & Finances: How to score a Golden Goal in sports business?

Oliver Bierhoff was a star soccer player for both club and country, but will always go down as the scorer of the first-ever Golden Goal at Euro ’96 in legendary Wembley Stadium.

After calling time on his active playing career, he began his career off-the-pitch with DFB (German Football Association). Until stepping down in late 2022, Bierhoff was active as the Managing Director of National Teams and the Academy for the world’s largest football federation. He is now bringing his sport’s expertise to the “other” football, having joined the New England Patriots as a consultant in late 2023. Furthermore, he co-founded Finvia Sports and is chairman for Frankfurt, Germany-based Family-Office for professional athletes.

Since late 2023, he’s been applying his acumen as a sports business expert and consultant for the NFL’s New England Patriots and has also co-founded Finvia Sports. Furthermore, he acts as Chairman of the Frankfurt-based family office for professional athletes. Bierhoff will share his multidimensional perspective on sports business at the OMR Festival and talk about the marketing differences between football and football, current developments in the sports business and his role from functionary to entrepreneur.

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Scott Peterson
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