schalk&friends

schalk&friends is an owner-managed full-service digital agency based in Munich—and sees itself as Modern Marketing Makers: specialists who use intelligent strategies and modern technologies to turn websites into the strategic heart of a thoughtfully connected marketing ecosystem – so that digital marketing becomes a true growth driver. Around 60 experts support mid-sized companies and international corporations with a clear mission: marketing that is thought through end-to-end—feasible and effective because it is grounded in technical, procedural, and strategic foundations from the very beginning.

The Development DNA: The Decisive Difference

schalk&friends’ roots lie in technical implementation and the world of processes. Through over 750 digital projects, the agency has learned what can cause implementations to fail—and what it takes to make them succeed. This experience makes the difference: technical depth and strategic foresight are inextricably intertwined at schalk&friends. The result is marketing that is thought through end-to-end—and simply works.

As Modern Marketing Makers, schalk&friends first analyzes what companies are working with and what they truly need. This results in a customized roadmap where technology follows strategy—not the other way around. At the center is always the company’s own website as the strategic heart of a smartly connected digital ecosystem—data-driven, customer-centric, and fully integrated.

Not a service provider—a deeply integrated partner

Owner-managed and with direct decision-making processes, schalk&friends thinks beyond individual projects. The agency anticipates challenges, monitors trends, and proactively proposes solutions that contribute to clients’ long-term goals. Strategy, creation, technology, and online marketing—all from a single source, backed by 25 years of experience. Clients include Brainlab, München Ticket, the Bavarian State Opera, and Feinkost Käfer.