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How to Create a TikTok Strategy
Carolin Puls5/30/2023
These tips and software will help you with your TikTok strategy
Table of contents
- Why you should use TikTok for your business
- How to create a TikTok strategy
- Using Iconosquare as an example, you can find out the advantages a social media tool offers for implementing and monitoring your TikTok strategy. Iconosquare is an
- Zeit für TikTok
More and more users are using the TikTok app, making it an increasingly interesting marketing channel for more and more brands. To effectively use the platform, you need a TikTok strategy. With this, you can optimally position yourself and your brand and win new interested people.
Why you should use TikTok for your business
The social media platform TikTok is currently the most downloaded social media app, with more than a billion active users per month. German users open the app on average eight times per day. On average, they spend 50 minutes in the app (as of 2019, source: Digiday). Thanks to the high number of users, TikTok has now also had a major cultural influence and can make posts, songs or trends go viral in the form of video posts in no time at all. In addition, users can collaborate on videos, which means responding to or remixing them. The main focus of TikTok is on content, which is why only content that interests you is shown there - and not just content from accounts you follow. Through the algorithm, your company can achieve a high reach in a short time.
Since the app offers users a factor of addiction thanks to the short, entertaining videos, you can expect a high engagement for your brand. Many users nowadays use social media as a search engine. They are looking for informative and well-made content through which they can learn new things without having to read up on a topic for hours. Instagram has also recognised this TikTok trend and launched Instagram Reels. Both formats are very successful and encourage users to expand their knowledge and gain a competent impression of your brand.
Of course, TikTok has to fit your target group. So, who uses the app particularly often? The target group is mainly made up of Generation Z, i.e. teenagers born between 1997 and 2012. They come from over 155 countries, with slightly more female than male users using TikTok. Therefore, the social media platform is particularly interesting for you if you want to address young people with your offers. Since the target group values authenticity and personality in your videos, your production costs will be low. The only major investment you need to make is creativity.
Your presence on TikTok can make your brand more well-known, promote your products and services, intensify interaction with your customers and generate feedback from your users.
How to create a TikTok strategy
To get started with TikTok marketing as a company, you need a TikTok strategy. To make sure you can get started right away, we have compiled a guide for you:
1. Set up an account
After registration, first fill out your bio so that visitors can see immediately what type of content they can expect from you. You probably already know this part from Instagram. It's important that you are straight to the point as you only have 80 characters available. Next, convert your account into a brand account so that you can use TikTok Analytics later. These are as readable as Instagram Analytics, but more on that later.
2. Define your target group
Even if you already know that the majority of people who use TikTok belong to Gen Z, you still need to clearly define your target group. Only then can you align your TikTok marketing accordingly.
3. Visit your competitors' profiles
You don't always have to reinvent the wheel. From time to time it can be helpful to inspect the profiles of your competitors and let their content inspire you. If they have been active on TikTok for longer than you, they will certainly have gained some experience that can help you get started. Also take a look at content creators who cover topics from your industry. Analyse which content works well, what reactions they receive and how other users create their content.
4. Research hashtags
The same applies to hashtags. Many users use the platform's search function, which is why you should take a closer look at your competitors' hashtags. You should also use these and add other keywords.
5. Get inspired by trends
You realise, creativity is key for TikTok brands. So get involved with the current TikTok trends and use them to raise your brand's profile. The prerequisite is of course that the statements and values of these trends match your company.
6. Determine your USP
A brand must clearly communicate its USP to be successful. This also applies on social media. Ask yourself why users should watch your content. What do you have to offer that others don't have? What are you particularly good at? And how do you get users to stop scrolling through the video jungle and watch your content attentively? Note these points in your strategy. Also make sure that the answers run like a red thread through all the content you create, so that you get a recognition value and your followers look forward to your next videos.
7. Set Goals
A strategy is easier to follow if you know what you want to achieve with your efforts. Formulate your goals smart and in writing. Do you want to win new customers or improve your brand image? Or do you want to increase traffic to a landing page or market your products and services?
8. Publish your first post
Now it's down to the nitty-gritty - your first post. You have a good idea and are ready to implement it; your video is ready. Add a meaningful description to your video. This should include the most important search terms encourage users to comment and explain what your content is about.
After it has gone online, you should monitor the comment column and interact with your users, otherwise they may quickly lose interest.
9. Schedule your content
Like any social media network, TikTok also rewards you for regularly delivering content. Set a rhythm that you can realistically maintain. Plan fixed times for your content creation and save your ideas in a TikTok suitable tool. This way you always know which content should be posted when and what you still need to do for it. You can also publish existing TikTok content as an Instagram Reel and also address your target group that is there.10. Analyse the success of your postsAnalysing your posts and the development of your account is absolutely essential in your TikTok strategy. About social media tools you can measure your results, keep an eye on current trends and better understand the interaction of your target group. TikTok provides various data for this. These include the number of people following you, how often your videos have been viewed, liked and commented on, how long a video has been viewed and how often it has been shared. You also get insights into how often your profile has been clicked on and which content leads users to you. You also find out via which
sounds, hashtags or profiles users
your content is displayed. Additional information is also available about the location of your audience and their gender.If you notice that your posts are doing particularly well or particularly badly compared to the previous week, you should investigate the causes as quickly as possible and adapt your content to user behaviour. Schedule fixed dates for the analysis
of your account, so you can quickly identify and respond to trends.11. Have fun on the platformLast but not least: Have fun in what you do! Your followers will reward your
authenticity
and love your content if you do too. Because what you radiate, you also attract.These software tools support you in your TikTok strategyIf you are playing other social media channels in addition to TikTok, the creation, publication and analysis of the content can become quite a challenge. Are you looking for an easy way to follow your TikTok strategy and get all interactions displayed on a central dashboard? The social media tools we have put together for you on OMR Reviews make this work easier for you. These include:
Using Iconosquare as an example, you can find out the advantages a social media tool offers for implementing and monitoring your TikTok strategy. Iconosquare is an
analysis and management platform
Iconosquare
Hootsuite
Emplifi
Planoly
SocialHub
Swat.io
Facelift for Instagram, Facebook, Twitter, LinkedIn and TikTok. It allows you to monitor your competition, interact with your users, schedule posts and create reports - all on one platform. You can use Iconosquare as a 14-day trial version to get a first impression of the social media tool. You can create your own dashboards
that contain exactly the data that are important for tracking your strategy.The integrated scheduler
supports you in finding the best time to publish your posts in order to ensure a high reach and interaction. Another advantage offered by the social media tool is the planning feature
for your content. New here is the TikTok Scheduler Feature. In addition to a clear calendar planning view, this includes an auto posting feature for the five most important social media platforms - all according to Iconosquare's motto: "Make life easier for the social media manager". You can also use the planning function for Reel on Instagram. As you already know, interaction with your community is very important for your social media success. That's why Iconosquare includes a feature that lets you moderate all comments at a glance
. All published posts are listed on one central page
. This makes it easier for you to see how they perform and make better decisions for your next posts.With the Industry Benchmark
you keep an eye on your competition and can put their results into relation to your own performance. This makes it easier for you to draw conclusions for your own strategic alignment.But also your own organic visibility and your placed advertising
in the social networks of your choice you can easily keep track of with Iconosquare. Don't have time to search all social media channels around the clock for mentions, messages and comments? You don't have to, because the social media tools take care of this for you. All you have to do is react to the reactions of your users
in the central overview.If you're planning a larger social media campaign, you can conveniently organise it in individual albums. The clear structures and clear layout
make it easier for you to navigate within your generated content. Through the collaboration feature you can share posts with your colleagues even before they go live and work on them together.Monitoring the hashtags relevant to your company should be an important part of your job as a social media manager. Iconosquare can take care of this for you by specifying your hashtags
. It can tell you which hashtags are currently trending and what their development looks like.If you don't have time once to write a caption yourself, you can simply rely on previously saved captions
or have a new caption written for you by the integrated AI tool. Translation is possible in more than 50 languages. You can save your implemented drafts and schedule them for a later time to save time. Time for TikTokTikTok can be a valuable addition to your marketing strategy as a social media platform. To be successful here, however, you need to develop a separate TikTok strategy and pursue it consistently. With the right tool, you have all content in one app and can focus entirely on what is most important for your brand on TikTok: Informative and appealing video.
Zeit für TikTok
TikTok kann als Social Media Plattform eine wertvolle Ergänzung in deiner Marketingstrategie sein. Um hier erfolgreich zu sein, musst du allerdings eine separate TikTok Strategie entwickeln und konsequent verfolgen. Mit dem richtigen Tool hast du alle Inhalte in einer App dabei und kannst dich ganz auf das konzentrieren, was auf TikTok am wichtigsten für deine Marke ist: Informative und ansprechende Video.
Author
Carolin Puls
Carolin ist freie Texterin und Pressereferentin mit einer Leidenschaft für das geschriebene Wort. Als ehemalige Brand Managerin in der FMCG-Branche hat sie umfangreiche Marketing-Erfahrung gesammelt und währenddessen berufsbegleitend ihren Abschluss als Marketing-Betriebswirtin gemacht. Heute erstellt sie PR-Texte, Pressemitteilungen und Social-Media-Inhalte, immer mit viel Kreativität und Herzblut.
