Best RCS Marketing Software & Tools

Rich Communication Services (RCS) is the messaging standard replacing classic SMS: messages arrive in the phone's native messaging app but support images, carousels, buttons and two-way conversations. With both Android and iOS supporting the standard, RCS business messaging is becoming its own brand channel next to WhatsApp and email. Software in this category lets companies operate that channel: from sender verification to campaigns to customer dialogue.

The primary audience is marketing and CRM teams in e-commerce and direct-to-consumer business that want to reach customers in the phone's default inbox without requiring an app. The benefit lies in higher visibility than email, more creative room than SMS, and a verified, branded sender that builds trust.

To be included in the Rich Communication Services category, a solution should offer the following features:

• RCS sending via a verified business sender: messages run as a verified agent with brand name and logo, not as an anonymous number.
• Rich media messages: images, videos, carousels, buttons and suggested replies instead of plain text.
• Campaign management: segment audiences, schedule and send broadcasts, including SMS fallback for devices without RCS.
• Two-way conversations: handle incoming replies via chatbot or agent inbox.
• Analytics: measure delivery, opens and interaction per campaign.