Salesforce Marketing Cloud Engagement

Salesforce Email Studio facilitates email marketing, especially for those integrated with the Salesforce CRM. Users appreciate its personalization capabilities and segmentation features. However, the platform is often criticized for its complexity and a less intuitive user interface, requiring a steep learning curve and HTML/SQL skills. Some also report occasional performance issues and the need for coding knowledge to customize templates. Despite these drawbacks, Email Studio is useful for creating customer journeys and managing email campaigns, particularly for high-volume senders.