Mapp Cloud

Mapp Cloud describes itself as an "international provider for insight-based customer engagement". It employs customer intelligence and marketing analytics among other tools. This is intended to gather cross-channel customer insights from data as simply and effectively as possible, which should then enable highly personalized and automated marketing activities. Customers should also benefit from customized and self-optimizing cross-channel campaigns based on AI-supported predictive models. According to Mapp Cloud, the focus is on the "highest level of engagement" and "long-term customer retention" thanks to 1:1 personalization.