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Segment

4.5 (19 reviews)

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What is Segment?

Segment is a leading customer data platform that helps businesses to optimally utilize their customer data. It enables seamless collection, integration, and analysis of data from various sources, allowing companies to gain comprehensive insights into customer behavior. The tool has a user-friendly interface, enabling teams to easily configure and harmonize data streams. With connections to a wide range of analysis and marketing tools, Segment enables personalized customer approaches and targeted marketing campaigns. In addition to a free version, the team rate can be used starting at $120 per month.

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This is how users rate the product

8.6

Ease of use

Customer Data Platforms (CDP)

Average: 8.2

9.3

Meets requirements

Customer Data Platforms (CDP)

Average: 9.3

9.1

Customer Support

Customer Data Platforms (CDP)

Average: 9

8.8

Ease of setup

Customer Data Platforms (CDP)

Average: 7.9

Screenshots & Videos

Segment Features

Administration

Workflow management

Data modelling

Recommendations

Dashboards and visualizations

Compliance

Sensitive data compliance

Training and guidelines

Policy enforcement

Compliance monitoring

Data quality

Data preparation

Data distribution

Data unification

Data sourcing

Data enrichment

Expandability

Multiple devices

Intelligence

Marketing metrics

Segment Pricing

Pricing details

Last edited: October 2022

Business

Upon request

Benutzerdefiniertes Volumen

Eine Sicht auf den Kunden

Datenverwaltung

Erweiterte Rollen und Berechtigungen

Historische Wiedergabe

Team

From $120.00/ Month

10.000 Besucher/Monat

Unbegrenzte Quellen

Enthält 1 Data-Warehouse-Ziel

Free

Beinhaltet 1.000 Besucher/Monat

2 Quellen

300+ Integrationen

Segment Reviews (19)

AI-generated summary

What users say about Segment

Based on 19 reviews

Segment is recognized for simplifying data integration across multiple sources and destinations, enhancing data collection, and enabling experimentation with various marketing tools. Many appreciate its extensive integration catalog and the reduction in development time. However, some find the pricing to be high, especially for large projects, and the documentation for certain connectors insufficient. There are also mentions of a learning curve and occasional challenges with customer support.