Marketing RockstarsNative Advertising23.8.2023FIFA vs. EA Sports: Sizing up the battle for soccer-sim supremacyThe international governing body of association football (FIFA) and video game developer Electronic Arts (EA) parted ways after a nearly 30-year partnership. With “FIFA 23,” the final installment ...Kategorie
Marketing Rockstars
Marketing RockstarsNative Advertising23.8.2023FIFA vs. EA Sports: Sizing up the battle for soccer-sim supremacyThe international governing body of association football (FIFA) and video game developer Electronic Arts (EA) parted ways after a nearly 30-year partnership. With “FIFA 23,” the final installment ...
Marketing RockstarsPhilipp Westermeyer 26.6.2023Ein Pionier und Urgestein der deutschen Online-Marketing-Szene: Nachruf auf Ron HillmannAm 22. Juni ist der Berliner Unternehmer und Investor Ron Hillmann verstorben. Er war eine prägende Figur in der deutschen Online-Marketing- und Startup-Szene. OMR-Gründer Philipp Westermeyer verabsch
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Marketing RockstarsSocialYoutubeFlorian Heide 4.11.2021Moxi Rollerskates: Von der Nische zum Hypeprodukt
Marketing RockstarsNative AdvertisingRoland Eisenbrand & Scott Peterson 6.11.2020Playrix: You may not know this billion-dollar gaming company, but you know their ads
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Marketing RockstarsRoland Eisenbrand & Scott Peterson 24.10.20192.3 billion views: Did this German agency just set the advertising standard on Tiktok?
Marketing RockstarsScott Peterson 10.10.2019eCommerce Guru David Bell in the OMR Podcast: “New brands have to solve a problem.”
MobileMarketing RockstarsMartin Gardt & Scott Peterson 22.2.2019Non-stop media power from NYC to HH at #OMR19: Gimlet, Cheddar and Fatherly founders on board in HH
Marketing RockstarsNative AdvertisingScott Peterson 4.1.2019Best of 2018: Here are the 10 most-read OMR articles of 2018
Marketing RockstarsTorben Lux & Scott Peterson 10.12.2018Stories, Live & Superzoom—these successful Instagram features are the brainchild of this guy