Marketing RockstarsNative AdvertisingOMR Team 23.8.2023FIFA vs. EA Sports: Sizing up the battle for soccer-sim supremacyThe international governing body of association football (FIFA) and video game developer Electronic Arts (EA) parted ways after a nearly 30-year partnership. With “FIFA 23,” the final installment ...Kategorie
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Marketing RockstarsNative AdvertisingOMR Team 23.8.2023FIFA vs. EA Sports: Sizing up the battle for soccer-sim supremacyThe international governing body of association football (FIFA) and video game developer Electronic Arts (EA) parted ways after a nearly 30-year partnership. With “FIFA 23,” the final installment ...
Marketing RockstarsPhilipp Westermeyer 26.6.2023Ein Pionier und Urgestein der deutschen Online-Marketing-Szene: Nachruf auf Ron HillmannAm 22. Juni ist der Berliner Unternehmer und Investor Ron Hillmann verstorben. Er war eine prägende Figur in der deutschen Online-Marketing- und Startup-Szene. OMR-Gründer Philipp Westermeyer verabsch
Marketing RockstarsNative AdvertisingTorben Lux & Scott Peterson 29.12.2022Culture made in Germany? Adrian Bianco is crafting culture in Japan with Sabukaru
Marketing RockstarsNative AdvertisingMartin Gardt & Scott Peterson 17.11.2022Women’s Best: From Austria to global D2C fitness brand with millions in sales
Marketing RockstarsNative AdvertisingFlorian Rinke and Scott Peterson 28.10.2022How German finance blog Finanztip got 1m subscribers to its newsletter—and is now making millions
MobileMarketing RockstarsNative AdvertisingFlorian Rinke and Scott Peterson 19.8.2022Spot on! We tricked Spotify with TikTok: 18 million views via #OMRCuts to crack the top-10
Marketing RockstarsNative AdvertisingFlorian Heide and Scott Peterson 3.8.2022Disrupting death: These founders are digitizing mourning and grieving
Marketing RockstarsNative AdvertisingTorben Lux & Scott Peterson 1.7.2022Learning the piano made easy: Berlin’s Flowkey helps users channel their inner Mozart.
Marketing RockstarsNative AdvertisingFlorian Heide and Scott Peterson 15.6.2022“Google has all but pulled the plug.” Why publishers are dropping AMP en masse.
Marketing RockstarsSocialYoutubeFlorian Heide 4.11.2021Moxi Rollerskates: Von der Nische zum Hypeprodukt
Marketing RockstarsNative AdvertisingRoland Eisenbrand & Scott Peterson 6.11.2020Playrix: You may not know this billion-dollar gaming company, but you know their ads
Marketing RockstarsNative AdvertisingRoland Eisenbrand & Scott Peterson 5.12.2019$25m in revenue with screenshots–Elon Musk’s marketing masterpiece
Marketing RockstarsRoland Eisenbrand & Scott Peterson 24.10.20192.3 billion views: Did this German agency just set the advertising standard on Tiktok?
Marketing RockstarsScott Peterson 10.10.2019eCommerce Guru David Bell in the OMR Podcast: “New brands have to solve a problem.”
MobileMarketing RockstarsMartin Gardt & Scott Peterson 22.2.2019Non-stop media power from NYC to HH at #OMR19: Gimlet, Cheddar and Fatherly founders on board in HH
Marketing RockstarsNative AdvertisingScott Peterson 4.1.2019Best of 2018: Here are the 10 most-read OMR articles of 2018
Marketing RockstarsTorben Lux & Scott Peterson 10.12.2018Stories, Live & Superzoom—these successful Instagram features are the brainchild of this guy