Marketing RockstarsTalk of the townOMR Team 8/23/2023FIFA vs. EA Sports: Sizing up the battle for soccer-sim supremacyThe international governing body of association football (FIFA) and video game developer Electronic Arts (EA) parted ways after a nearly 30-year partnership. With “FIFA 23,” the final installment ...Category
Marketing Rockstars
Marketing RockstarsTalk of the townOMR Team 8/23/2023FIFA vs. EA Sports: Sizing up the battle for soccer-sim supremacyThe international governing body of association football (FIFA) and video game developer Electronic Arts (EA) parted ways after a nearly 30-year partnership. With “FIFA 23,” the final installment ...
Marketing RockstarsTalk of the townTorben Lux & Scott Peterson 12/29/2022Culture made in Germany? Adrian Bianco is crafting culture in Japan with SabukaruEverything seemed laid out for Adrian Bianco. A promising player in the German ad scene, where he led teams of “creatives” and had a bevy of resources at his disposal. And yet, three years ...
Marketing RockstarsTalk of the townScott Peterson 11/17/2022Women’s Best: From Austria to global D2C fitness brand with millions in sales
Marketing RockstarsTalk of the townFlorian Rinke & Scott Peterson 10/28/2022How German finance blog Finanztip got 1m subscribers to its newsletter—and is now making millions
MobileMarketing RockstarsTalk of the townFlorian Rinke & Scott Peterson 8/19/2022Spot on! We tricked Spotify with TikTok: 18 million views via #OMRCuts to crack the top-10
Marketing RockstarsTalk of the townFlorian Heide & Scott Peterson 8/3/2022Disrupting death: These founders are digitizing mourning and grieving
Marketing RockstarsTalk of the townTorben Lux & Scott Peterson 7/1/2022Learning the piano made easy: Berlin’s Flowkey helps users channel their inner Mozart.
Marketing RockstarsTalk of the townFlorian Heide & Scott Peterson 6/15/2022“Google has all but pulled the plug.” Why publishers are dropping AMP en masse.
Marketing RockstarsTalk of the town11/6/2020Playrix: You may not know this billion-dollar gaming company, but you know their ads
Marketing RockstarsTalk of the town12/5/2019$25m in revenue with screenshots–Elon Musk’s marketing masterpiece
Marketing Rockstars10/24/20192.3 billion views: Did this German agency just set the advertising standard on Tiktok?
Marketing Rockstars10/10/2019eCommerce Guru David Bell in the OMR Podcast: “New brands have to solve a problem.”
MobileMarketing Rockstars2/22/2019Non-stop media power from NYC to HH at #OMR19: Gimlet, Cheddar and Fatherly founders on board in HH
Marketing RockstarsTalk of the town1/4/2019Best of 2018: Here are the 10 most-read OMR articles of 2018
Marketing Rockstars12/10/2018Stories, Live & Superzoom—these successful Instagram features are the brainchild of this guy
Marketing RockstarsTalk of the town10/18/20183.4 million impressions with a single posts—the latest reach trick on Facebook
Marketing RockstarsTalk of the town10/4/2018Junk pages rip off Instagram verbatim; resulting in millions of reach
