Talk of the TownScott Peterson 8/15/2024A success story 30-years in the making: luxury brand Miu MiuDespite a sluggish market on the whole, sales are booming for Prada subsidiary Miu Miu. A success story 30 years in the making.FH
Florian Heide
Florian has been working as a print journalist for almost ten years. Starting at the local paper, later as an intern and freelancer for DIE ZEIT and GEO. Since 2020, he has been an editor at OMR, where he reports on startups, viral trends, the transformation of social media platforms and new technologies. He never carries cash and prefers to spend weekends far away from Technology in nature.
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Articles by Florian Heide
Talk of the TownScott Peterson 8/15/2024A success story 30-years in the making: luxury brand Miu MiuDespite a sluggish market on the whole, sales are booming for Prada subsidiary Miu Miu. A success story 30 years in the making.
From the Gray AreaOnline MarketingScott Peterson 7/18/2024Why Trump merchandise is going through the roof on the internet From shirts and key rings to can coolers: online retailers are making a quick buck with an already iconic photo of Donald Trump.
SocialScott Peterson 6/27/2024Trending stateside: Youtubers ditching the mother platform to build their own thang. 
Talk of the townFlorian Heide & Scott Peterson 12/8/2022Not your average tourist—She turned her passion for film and travel into this digital business
Talk of the townFlorian Heide & Scott Peterson 9/6/2022The true story of faux-crime creators. How influencers fake their own abductions and make bank
Marketing RockstarsTalk of the townFlorian Heide & Scott Peterson 8/3/2022Disrupting death: These founders are digitizing mourning and grieving
Talk of the townScott Peterson & Florian Heide 6/23/2022In a plot twist: Tiktok shows off its page-turning power with #booktok
Marketing RockstarsTalk of the townFlorian Heide & Scott Peterson 6/15/2022“Google has all but pulled the plug.” Why publishers are dropping AMP en masse.
Talk of the townFlorian Heide & Scott Peterson 4/1/2022The latest trend stateside to take over the old world? Why celebs and legacy brands are getting in on booze
Talk of the townFlorian Heide & Scott Peterson 11/24/2021SassyClassy: Why this fashion label is suddenly taking over your Insta-feed
Talk of the townFlorian Heide & Scott Peterson 11/10/2021Not your mom’s kicks: Moxi’s rolling strong from niche product to lovebrand
Talk of the town11/1/2021Great, another random abbreviation. What DAO? The OMR DAO primer
