Social4/4/2025These 5 Game-changer KPIs Should Not Be Missing in Any Social Media AnalysisFollowers, Impressions, Likes - the supposedly most important social media KPIs are quickly mentioned. However, there are a whole series of indicators that are too short in the KPI cockpits of many ma
Social3/28/2025Social Media Engagement: Achieving More Success on Social Media Through InteractionsEveryone is talking about engagement, everyone wants more of it. But what exactly does social media engagement mean and why is it so important? We will clarify this quickly and then move on to the rea
SocialScott Peterson 8/27/2024How AI-tools are impacting your campaign strategy on Instagram, Google Search and Tiktok.
SearchSocialScott Peterson 7/26/2024Combining push and pull marketing—How TikTok ads can boost your Google search performance
SocialScott Peterson 6/27/2024Trending stateside: Youtubers ditching the mother platform to build their own thang.
SocialAffiliate MarketingScott Peterson 6/24/2024Just clicks away from cheap knockoffs: Dupe.com has gone viral thanks to a controversial usage of image recognition tech.
CommerceSocialTalk of the TownScott Peterson 5/16/2024"Healthy" drinks brands are booming: How Olipop, Celsius, Liquid Death & co. have become worth billions
Content MarketingSocialTalk of the townScott Peterson 3/4/2024Lego, Disney and a big bang: Fortnite is quickly becoming the world's first metaverse.
SocialScott Peterson 12/14/2023The OMR Threads dossier: Everything you need to know about Meta's rival to X