SocialScott Peterson 8/27/2024How AI-tools are impacting your campaign strategy on Instagram, Google Search and Tiktok.The advertising tools offered by the biggest platforms are all powered by AI—and promise to increase efficacy in campaign planning. Today, we're taking a closer look to see what's hype & what's real.
SearchSocialScott Peterson 7/26/2024Combining push and pull marketing—How TikTok ads can boost your Google search performanceA new strategy combines the very opposite disciplines of push and pull marketing. But it's a lot easier to master than you might think.
SocialScott Peterson 6/27/2024Trending stateside: Youtubers ditching the mother platform to build their own thang.
SocialAffiliate MarketingScott Peterson 6/24/2024Just clicks away from cheap knockoffs: Dupe.com has gone viral thanks to a controversial usage of image recognition tech.
CommerceSocialTalk of the TownScott Peterson 5/16/2024"Healthy" drinks brands are booming: How Olipop, Celsius, Liquid Death & co. have become worth billions
Content MarketingSocialTalk of the townScott Peterson 3/4/2024Lego, Disney and a big bang: Fortnite is quickly becoming the world's first metaverse.
SocialScott Peterson 12/14/2023The OMR Threads dossier: Everything you need to know about Meta's rival to X
SocialVideo11/23/2021What's the latest tool for marketers on Tiktok? Comments. Here's what they're saying.
Talk of the townSocial7/28/2021The Nelk Boys: sophmoric frat-boy humor ready to graduate to the big time
Social7/15/2021“Too cool to swipe” – innovative Gen Z dating apps are coming for Tinder—but can they seal the deal?
Talk of the townSocial1/12/2021Vtubers have millions of subs and huge revenues—but the reality is, they don’t exist
Social10/17/2019Eat with your mouth open! This German ASMR Youtuber smacks his lips on traditional German dishes
Talk of the townSocial10/11/2018USD 10 million for 17.5 billion views: The story behind the sale of the world’s 10th largest Youtube channel
Marketing RockstarsSocial4/12/2017Hope after all: How a Yemeni immigrant built a massive community with science videos