Content MarketingSocialTalk of the townScott Peterson 3/4/2024Lego, Disney and a big bang: Fortnite is quickly becoming the world's first metaverse. Why is Fortnite, a video game, the most-promising place for a genuine metaverse to take shape? Brands and a big bang.
Content MarketingScott Peterson 6/30/2023With more people flying than ever, startups, like Ersatz-Pilot, Rightnow and Flightright are taking offThe business model is not new: For years, companies have been advocating for air passenger rights. In the event of severe delays or cancellations, travelers are entitled to a refund of at least a port
Content MarketingTalk of the townScott Peterson 6/9/2023Magic The Gathering & Lord of the Rings: One card to rule them all?
Content MarketingTalk of the townScott Peterson 6/2/2023Proving that if it ain’t broke, don’t fix it, Picclick continues to generate millions of clicks—despite the site remaining unchanged since 2008
Content MarketingTalk of the townScott Peterson 8/20/2020It’s the latest drop: is “drop servicing” a passing fad or the latest opportunity to get rich quick online?
Content MarketingTalk of the town3/24/2020What’s up with the changes to ad prices on performance marketing giants Facebook and Google
Content MarketingTalk of the town3/9/2020Growth plateau? Google omits core metric from its quarterly report
Content MarketingTalk of the town9/13/2019Where do you stand on the big white label affiliate controversy? Good, bad or does it matter?
Content MarketingTalk of the town1/31/2019Pokémon, Yu-Gi-Oh & Magic: The Gathering: The huge online business of analogue cards
Content MarketingTalk of the town7/12/2018Brick hero: This Lego nerd from Germany is building a kingdom with reviews and rants
Content Marketing1/23/201760 million views in 30 days: how a German tabloid portal outperformed Youtubers with their own content